Imitation is the best form of flattery!

I think that it's maybe a mistake how every website is comparing it to Fuji and claiming it is intended to steal users from Fuji.
Thom Hogan suggested it's to keep Fuji from continuing to steal Nikon users, especially in Japan.

- Dennis
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Gallery at http://kingofthebeasts.smugmug.com
Then Nikon will not only have to announce lenses, they will have to deliver them! Anyone that's been frustrated by Fuji's recent supply chain issues should talk to Nikon owners that have waited 6 months or more for a lens and this has been going on for years.

Morris
 
If I had bought into the Nikon Z system, I'd find this one quite interesting as a second body. With a suitable APS-C lens portfolio (hopefully) to follow, it could well be a main camera for a Nikon APS-C shooter.

Ergonomics aside (PASM has some potential for confusion with all the manual dials), from a styling perspective I quite like what Nikon have done here. The most nostalgic design element to my eyes is the leatherette prism top, with a "removable looking" (but not really) hotshoe. While Fuji's aperture rings on their lenses make it entirely unnecessary, I have an unreasonable fondness for that little aperture display/window. And I absolutely would appreciate a reversible screen like that and press-lock dials on my smaller Fuji bodies.

Not interested in switching manufacturers, but I appreciate another APS-C release from one of the bigger competitors. Any incentive we can create for third party lens manufacturers to make APS-C lenses is appreciated. Now, if we could bring a few more AF third party lenses to the Fuji X mount, pretty please?
 
Recall the Nikon DF, that camera was aimed at the slower adopters and helped Nikon maintain previous Nikon owners. It is time for the DF owners to upgrade and this is probably what Nikon marketing was thinking when they recommended this type of design to engineering.
That makes absolutely no sense at all. The Df is a full frame camera with the enticement that it is compatible with almost every past lens that Nikon made. If Nikon's plan was to migrate these users to the Z platform someone at Nikon didn't get the memo that there are almost no lenses in DX format for these users and that many of the lenses won't autofocus, or that the all the old AI manual lenses won't record aperture data.

I also hadn't heard that Df users were clamoring to be able to put pink and mint green covers on their cameras.
 
Recall the Nikon DF, that camera was aimed at the slower adopters and helped Nikon maintain previous Nikon owners. It is time for the DF owners to upgrade and this is probably what Nikon marketing was thinking when they recommended this type of design to engineering.
That makes absolutely no sense at all. The Df is a full frame camera with the enticement that it is compatible with almost every past lens that Nikon made. If Nikon's plan was to migrate these users to the Z platform someone at Nikon didn't get the memo that there are almost no lenses in DX format for these users and that many of the lenses won't autofocus, or that the all the old AI manual lenses won't record aperture data.

I also hadn't heard that Df users were clamoring to be able to put pink and mint green covers on their cameras.
Nikon provides an adapter for F mount. The lack of AF was a marketing decision as Nikon tries to move people to new lenses. The multiple colors are to attract a different crowd. It's a catch all move. I agree that they are not getting that not supporting AF of lenses that used to AF is an influence in an owners evaluation of weather to look at other brands. Nikon used to keep customers because of there backwards compatibility and this even sold more of there higher end line as the lower end did not offer the backward compatibility. Nikon is too proud to look at themselves in the mirror and it's why they are facing a shrinking percentage of camera owners. When you look at the various systems, they have nothing interesting to offer other than the brand name. I feel the bigest tell for Nikon's future is that AP moved to Sony.

Morris
 
For me: Too Late Nikon. I deserted you for Fuji as I liked mirrorless. After problems (back focussing) with a D5300 I bought a Nikon 1 J5 and really liked it. I hoped and waited for you to come up with an APS-C mirrorless offering but instead you offered us the 35mm Z series, so I switched to Fuji in around 2018. I have no plans to switch again.

But, good luck Nikon. We need enough brands for real competition in the camera market.
 
For me: Too Late Nikon. I deserted you for Fuji as I liked mirrorless. After problems (back focussing) with a D5300 I bought a Nikon 1 J5 and really liked it. I hoped and waited for you to come up with an APS-C mirrorless offering but instead you offered us the 35mm Z series, so I switched to Fuji in around 2018. I have no plans to switch again.

But, good luck Nikon. We need enough brands for real competition in the camera market.
I'm sure they are listening... ;)
 
Recall the Nikon DF, that camera was aimed at the slower adopters and helped Nikon maintain previous Nikon owners. It is time for the DF owners to upgrade and this is probably what Nikon marketing was thinking when they recommended this type of design to engineering.
That makes absolutely no sense at all. The Df is a full frame camera with the enticement that it is compatible with almost every past lens that Nikon made. If Nikon's plan was to migrate these users to the Z platform someone at Nikon didn't get the memo that there are almost no lenses in DX format for these users and that many of the lenses won't autofocus, or that the all the old AI manual lenses won't record aperture data.

I also hadn't heard that Df users were clamoring to be able to put pink and mint green covers on their cameras.
Nikon provides an adapter for F mount. The lack of AF was a marketing decision as Nikon tries to move people to new lenses. The multiple colors are to attract a different crowd. It's a catch all move. I agree that they are not getting that not supporting AF of lenses that used to AF is an influence in an owners evaluation of weather to look at other brands. Nikon used to keep customers because of there backwards compatibility and this even sold more of there higher end line as the lower end did not offer the backward compatibility. Nikon is too proud to look at themselves in the mirror and it's why they are facing a shrinking percentage of camera owners. When you look at the various systems, they have nothing interesting to offer other than the brand name. I feel the bigest tell for Nikon's future is that AP moved to Sony.

Morris
Sure. But all that aside, I was responding to a specific comment of yours.

"It is time for the DF owners to upgrade and this is probably what Nikon marketing was thinking when they recommended this type of design to engineering."

That simply is not why the Z fc was created.
 
Yeah, but no lenses with actual f stops!;-)
 
Leaked images show Nikon's retro-inspired Zfc APS-C mirrorless camera has a flippy out LCD

https://www.diyphotography.net/leak...aps-c-mirrorless-camera-has-a-flippy-out-lcd/

Possibly they should have named this the Z-T4!

Morris
If your subject heading is valid, then it would probably be appropriate to say Fujifilm has come full circle, considering they used two of Nikon's dSLRs as the framework for their S3 and S5 Pro cameras back in the mid-2000's.

Tim C.
Nikon obviously used its own film cameras for inspiration. The X-T series used the Contax RTS as inspiration. Now, the reason Nikon made this camera probably has something to do with Fuji's success. Good point about the former relationship.

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https://www.johngellings.com
Instagram = @johngellings0 and @nycrandomjg
 
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Recall the Nikon DF, that camera was aimed at the slower adopters and helped Nikon maintain previous Nikon owners. It is time for the DF owners to upgrade and this is probably what Nikon marketing was thinking when they recommended this type of design to engineering.
That makes absolutely no sense at all. The Df is a full frame camera with the enticement that it is compatible with almost every past lens that Nikon made. If Nikon's plan was to migrate these users to the Z platform someone at Nikon didn't get the memo that there are almost no lenses in DX format for these users and that many of the lenses won't autofocus, or that the all the old AI manual lenses won't record aperture data.

I also hadn't heard that Df users were clamoring to be able to put pink and mint green covers on their cameras.
Nikon provides an adapter for F mount. The lack of AF was a marketing decision as Nikon tries to move people to new lenses. The multiple colors are to attract a different crowd. It's a catch all move. I agree that they are not getting that not supporting AF of lenses that used to AF is an influence in an owners evaluation of weather to look at other brands. Nikon used to keep customers because of there backwards compatibility and this even sold more of there higher end line as the lower end did not offer the backward compatibility. Nikon is too proud to look at themselves in the mirror and it's why they are facing a shrinking percentage of camera owners. When you look at the various systems, they have nothing interesting to offer other than the brand name. I feel the bigest tell for Nikon's future is that AP moved to Sony.

Morris
Sure. But all that aside, I was responding to a specific comment of yours.

"It is time for the DF owners to upgrade and this is probably what Nikon marketing was thinking when they recommended this type of design to engineering."

That simply is not why the Z fc was created.
Unless you have a source to prove that we simply disagree

Morris
 
I think the Nikon looks quite nice and assume they don't expect huge sales of the coloured versions. They're probably more for PR pieces as talking points. I worked for one of the big consumer electronics companies and they used to do exactly the same with silver/ blue/ pink versions. Although these will probably sell more in asian markets than the US and Europe. retro/ vintage looks seem popular with camera buyers atm. The X100 series was kind of imitated by the Pen-F (although Olympus were obviously, like Nikon, drawing on their own heritage with that one) and the OMD cams also have a retro image inspired by the OM models of the 80's. Consumer tastes go round and round, nothing new under the sun as they say
 

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