Do you mean the Helios 44-2 along with its older/younger siblings, specifically? It's always been a fun lens, but I would say the internet, and probably more specifically the YouTube cinematography/videography crowd, is to blame for how popular it's become. Prices have steadily risen with this increase in popularity, but they're still arguably very cheap and very accessible as there are millions of them floating around.
I see it as a "go-to" for someone looking for lenses with many deficiencies (character/flaws) that even slightly more modern lenses will have under better control.
Swirly bokeh is its claim to fame and that is what gets mentioned most often, but I find the bokeh to be pretty nice near the center of the frame or when the conditions for swirl aren't met.
It has low contrast which may help the bokeh some, but this also helps videographers retain shadows/highlights during capture and some of them simply like the look. It flares/glares easily and some videographers seek this out -- the coatings are simple and lens edges near the aperture are either not well blackened or not blackened at all.
I think it's plenty sharp in the center. Sharpness falls off pretty quickly away from center wide open, and while this obviously improves as you stop down, it happens to a lesser extent than on even slightly more modern fast fifties.
As mentioned in previous posts, they're easy to work on.
The sometimes odd bokeh, low contrast, propensity to flare, sharpness falloff, price, availability - it has a lot going for it in the mind of a budget cinematographer. Add to that its serviceability - now it's a perfect candidate for the "anamorfake" mods as real anamorphic lenses share some of those traits or at least behave similarly.
You also may come across some ruined ones, not just converted/modded ones...
Dear lens police, please confiscate their Dremel.
As seen here in this dumpster fire of a listing:
https://www.ebay.com/itm/363260760623