I suspect this may have been debated several times before but I couldn't find a direct answer.
I note that a lot of portrait photographers swear by the 5D Mark III. What quality in the skin tones or color science drives such loyalty? I would love to get some insight and understand what is the look which commands such confidence and fan following.
If you are responding to this and have pictorial examples alongside, that would be very much appreciated.
It has to do primarily with the way dynamic range is utilized and the way picture styles interpret colors. You actually have to shoot in-camera JPEG to get the true canon colors. If you shoot RAW and edit it in photoshop, you're not getting canon colors, you're getting photoshop colors. Even Canon's RAW editor's picture styles differ from in-camera JPEG's in how the colors look, even if only slightly, but it's enough to notice.
If you notice, a lot of newer camera's like to have super bright white highlights and look very clinical in their color rendition. But this isn't really representative of the real world and not pleasing to the eye. Canon typically has off white warmer highlights, and a more gradual fall off in the highlights, even when you over expose moderately, you're not necessarily going to get just a bright pure white white cut off in the over exposed spot.
This ends up giving people a cold dead porcelain skin look on many newer camera's. A lot of the subtle tones in skin are lost. Or people start to look like they have orange fake- tan skin.
Here's an example of a 5D where the highlights are extremely blown out by direct sunlight, yet there aren't really any sharp cut offs, and it's not eye scorching contrast bright white. There is still a nice gradual fall off to the highlights, even despite the over-exposure. In many newer camera's this scene would likely be blown out completely with eye searing bright whites.
What does this have to do with skin tones? Well, peoples faces are shiny. People's faces reflect many different tones....but peoples faces don't reflect pure eye scorching white do they?
Every camera manufacturer interprets colors differently. But sensors aren't exactly the same either, they have slightly different capabilities in how they sense brightness, and the color filter arrays don't allow the same exact amount of red, green and blue light into the sensor. There is a cut off, so some R,G or B light gets cut off and doesn't pass through the color filter array, reducing the strength of that color, depending on the sensor design. Newer sensors are primarily geared toward making primarily colors "pop".
In an attempt to make camera's higher megapixels and higher ISO performance, CFA's have been taking serious hits to performance. Sure, we get more dynamic range now than ever before, but that's really only useful if you want to push the image several stops up or down. If you get the image right in camera, the extra stops of dynamic range are useless because they're functionally invisible.
In the end, sensors don't exactly see colors, they see brightness values assigned to a color that is arbitrarily decided based on what program you process the raw file in. So one program or camera will interpet red as one shade of red, while another program will see red as a completely different shade, possibly even adjusting the luminance value of that shade of red too, making it brighter or darker than it actually was in the raw file.
If you want to see why Canon's skin tones are soo good, just google "Canon 5D Flickr" and look for portraits. Then google "Sony A7 Flickr" and look for portraits there too. Or any camera name you wish. In general, the Canon's skin tones will be better.
And look for those eye burning bright whites I've been talking about. You'll see it a lot on Sony camera's.
The problem with skin tones is if you don't get them right in the camera "color science", it's really hard to fix in post because skin isn't just pink or white or red or tan. It has blues, red's, greens, etc, and it varies depending on the part of the face and many other factors. Just look up how people colorize old photo's. They have to add all kinds of different layers of colors. They can't just choose a fleshy looking color and call it a day. Human skin is complex, and light penetrates and bounces off of blood vessels, veins, etc. So the ability to capture and interpret those subtle tones is valued because it's soo hard to recreate in editing.