Too bad camera stores didn't do brick-and-mortar like Apple did their stores: no pushy sales people, no waiting to speak to a clerk, nice open design and layout that encourages people to handle the equipment.
Sorry but many stores has the way to get handle the equipment. The devices are attached with a electronical alarm cable that now and then will give a false alarm, but still lets people to get a fairly good experience (while cable usually pulling back to stage).
Another gripe I had with camera stores is that they wouldn't deliver equipment. You can have a $10 pizza delivered to your door in under 30 minutes, but not a $1000 lens.
$10 dollar pizza is done with $3 dollar parts and in a 10-15 minutes. Delivered by a guy who works for free to the cousin/grandfather etc.
Sure... If store has one dedicated worker to move products, then it could be added. But would you be ready to pay extra $20 for delivery in 1-2 hours if you are 15-20min distance from the store?
I think if camera stores had embraced on-line ordering and immediate delivery, they could have had an advantage over online stores.
Really?
You can find pizza or any other quickfood store near by you very easily. People need to eat, no need to take photos.
People like to order the pizza and it is cheap to order when usually local pizzeria will get multiple orders to same area.
How do you think the camera store would do it? Start delivering the gear to 100-200km distance?
How about you would walk to the nearby camera store when you are just 15min distance from it?
I remember I had an argument with some people here on dpreview regarding the topic of delivery. Many were defending the fact that local camera stores don't deliver by saying that camera equipment was too fragile for delivery. Uh?!?! Amazon, B&H and Adorama can deliver camera equipment to my door from across the country, but my local camera store can't deliver camera equipment to my door from across town?
Yeah... Not about fragility but simply shipping. They have the deals with post offices etc and it costs more if they would start delivering products to home when customer is so lazy not going for store byself if it is so fast need.
Lets put it this way.
Why you don't hire someone to do the pickup for you and then deliver it to you?
You know the bike messengers?
In Helsinki there was few years only left a single bike messenger. Before that there were few dozens but in 10 years all the need was lost. When the last competitor of Pave (messenger person itself) stopped, they gave their business to him. Now he has a few extra messengers hired.
And can you guess what is the clear majority of the products he is transporting? Dentures.... From technicians to dentists.
So what if you would make a order in store, pay it online and call the store and say that you organize a messenger to pick it up? Then you call to the messenger and put out the request and get him to transmit it to you?
See...
Even the local stores could of course always market these messengers to customers "Buy now, get delivery today in area of XYZ for a XX€ extra!".
Ie. Pave takes from a 40x40x40cm packet a 8€ + super quick deliver is 25€ (slowest is 4h delivery that is 9€) and then if weight is less than 5kg it is 3€ and waiting time costs are 6-10min 4€.
So lets say you take a typical lens box. It would be 3+9+3+4=19€ in 4 hour delivery in 8-17 clock time.
And how about you would do this recommendation to the local store? Do they have so much customers that are ready to pay for that quick delivery so that store could hire a one or two messengers?
I don't think so.