The GFX was not created to be a speed demon autofocusing camera.
No recent (or past) MF (medium format) camera was created to be a "speed demon" in the realm of autofocus (AF).
However, these days those who currently use, and those who are prospective buyers of MF cameras, do reasonably expect at least a competent auto focus system.
It is targeted for Commercial, Fashion, Landscape, and Product Photographers who shoot in a controlled studio or long exposure atmosphere.
That's a stereotype that people need to stop perpetuating... same with "medium format is only good for large prints". Both are honestly stereotypes mostly held mostly by people who don't shoot medium format. It's like people who say the D5 and 1Dx are "sport" cameras... noooo... they're just fast cameras with proper buffers and AF, etc., that better allow one to capture 'action' better than most other cameras on the planet.
... Action can be anything from sports, to VIP events where you've to constantly use short bursts to get great shots of large groups of people and not get hands in front of faces, contorted mouths, chewing guy showing, eyes closed, hair in weird motion, etc... and a fast camera allows for that kind of shooting. Of course Nikon/Canon will call it a "sports" camera because when people think "action" that's the first thing that comes to mind. The reality is the camera (any camera) is just a tool to be used for situations that best suit the tool being used.
Likewise- MF is not just for studio and static use.
Here's the real deal. Most people who shoot medium format are not shooting fashion, and those who do aren't likely to choose the GFX over a more competent option such as the 645Z or Hasselblad's 50c, or comparable Phase camera which are more suited for the job.
The GFX is targeted for a general MF audience (like most MF cameras) and simply because of it's mirrorless design, it will not fair in some regards as well as more conventional MF designs.
Prior to CMOS sensors MF had relatively horrible high iso performance so it stood to reason that most jobs using MF were relegated to studio and well lit scenes; but years ago when CMOS sensors replaced CCD, that all changed.
It is not for Sports, Street or Wildlife photography in which there are plenty of FF/DX cameras that can do the job.
MF is definitely for street and wildlife photography! MF has always been used in street photography and is commonly preferred for street shooting by many professional and amateur photographers alike. Most street shots can easily be captured by MF and a good portion of those shots can be had without using AF.
For most wildlife that I'd be interested in shooting, I'd much rather do so with a MF camera hands down. The problem is that certain focal lengths can only be had in lenses designed for smaller cameras (e.g. 800mm f/5.6 lens, 400mm f/2.8, etc..) So a compromise has to be made depending on what's being photographed.
There's no way in heck would I pull a 1Dx out of the bag, or even want to have a 5Dsr to shoot the below photographs over a MF camera that offered 50mp or more. Absolutely no way. Such would never cross my mind unless the scene was just out of reach and a large telephoto lens over 600mm was needed, for example.
[ATTACH alt="from web/google search... There's no way I'd want to shoot this with a FF camera. You can stitch all you want... stitching doesn't change the size of the detail or range of colours captured by the camera. Many people will "stitch" and wind up with a large scene of small detail.

"]1588745[/ATTACH]
from web/google search... There's no way I'd want to shoot this with a FF camera. You can stitch all you want... stitching doesn't change the size of the detail or range of colours captured by the camera. Many people will "stitch" and wind up with a large scene of small detail.

From web/google search... I would not want to use FF for this shot, I'd MUCH rather use MF for such expansive shots. What's nice about the GFX is that it will allow shots like this to be captured with greater detail while lugging less heft than other MF systems. I prefer OVF so I'd be content lugging about more weight. Many don't share my sentiment and can really benefit from the GFX.
The fact of the matter is there is only one (1) FF camera that currently offers 50mp, etc., and while the Canon 5Dsr is a cracking great camera, even it does not give the same ultimate quality and low light latitude that medium format gives today.
Best in photography to you!
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Teila K. Day
http://teiladay.com