I just had a crazy thought. Is it possible that Sony's big reason for continued A mount love with the a99ii has something to do with the fact that they're realizing people are using so many other lens brands, on their e-mount cameras. And that they're not making making as much money as they'd like, like they do with their far more controlled A mount system. Where they can mostly name their price on lenses. And they do. It makes sense.
Just kinda hit me as I was looking at discounts on E mount vs A Mount for Black Friday.
Am I crazy in thinking this?
It would be very odd indeed if Sony had only just realised that one of the main selling points of the mirrorless E-mount system with its short registration distance, that it can use lenses from any other system with longer registration distance, I.e. any SLR and DSLR range plus some others, was actually being taken up by customers. Seems to me that must have been one of its key strategic aims right from the design stage of E-mount.
Producing new cameras and lenses for A-mount isn't going to tempt E-mount users into A-mount. It's a different market, different kind of user population. In fact they're not breathing new life into A-mount. In fact they never stopped supporting A-mount. Just some naive users thought that the flurry of new cameras and new lenses for the new E-mount meant they had stopped, or soon would stop, developing A-mount. And when the next A-mount camera arrives at pretty much the time it would be expected from past history these naive users who thought A-mount was dead now think life is being breathed back into it.