We're having a lovely year here in Austin. Unemployment is almost inexistent now at less than 3.9%. A recent article showed that there are nearly 20,000 unfilled positions which require advanced education. The prices of housing in the central part of the city continues to rise dramatically, increasing our net worth. According to the Austin Chamber of Commerce over 100 people move here each day from somewhere else in the country, most with experience in technical, pharmaceutical and biotech fields. We've opened a record number of fine dining establishments in the last year. Austin sales tax revenues were up over 13% in October over last year, which was a great year as well.
Our professional camera store moved to a new location two years ago, quadrupling their space and last year had their best revenues and profits in their 32 year history.
The businesses in the Austin MSA (according to Forbes) generated $100.9 billion dollars in product last year. 40.5% of the adult population are college graduates. Forbes also put Austin in the #1 spot for job growth in the country. All fertile stats for the support of many business. We are also becoming famous for selling (licensing) creative products like movies, music, design, software and yes, even photography.
I am not a superstar photographer and am no more than middle of road in terms of talent but I am smart enough to live in a prosperous area, market my creative content to wildly successful companies and leverage those relationships to build new relationships with new companies.
There are many photographers, videographers, writers, film makers and other creative here who have figured out how to make good incomes on a consistent basis. Not all of them will be "stars" but a very big percentage have been able to make good incomes here.
I am well acquainted with many, many photographers here the area through my tenure as an ASMP chapter president and as a member of the advisory board for the largest college (commercial) photography program in Texas. There are some young photographers who still supplement their income with part time jobs at places like Starbucks but most with five or more years of experience seem to be doing very well. I often run into former students at the local camera store. Many of them are buying additional gear to keep up with their business expansions. And all the business programs for photographers in our college (yes, a semester long business course with guest lecturers in law, accounting and other fields is required for graduation) stress the concept of licensing usage rights as part of commercial transactions.
It's not bleak in Texas. And Texas is a big state. I may be as guilty in my optimism as the anonymous accountant is in his gloomy pessimism. I see people all around me not trying to nickel and dime their suppliers but leveraging their talents and insights to make stronger and better business for both. If I lived in a place where the whole business concept was to squeeze the last shred of profit from suppliers I would move to somewhere nicer and more human or I would close the business doors and move on.