VirtualMirage
Senior Member
So I went and saw 'The Amazing Spider-Man 2' over the weekend. Since it is a Sony picture, I wasn't surprised at all the product placement Sony put into the movie. But I was a little surprised at how much product placement of older products was in the movie.
One thing that really caught my eye was the camera the Peter Parker was shooting with. In the first movie, he was shooting with what looked to be an older film rangefinder camera (not a Sony and which got destroyed). In this sequel, he has now upgraded to the digital world.
The camera is clearly a Sony but you can tell it wasn't a newer model. Despite the clear product placement, you can also tell that they didn't want the camera to be plastered in your face. They had an old '70s-'80s style camera strap and the lens looked to be an older Minolta lens, silver finish.
But back to the camera. I kept scratching my head at first thinking which camera is that. It had two top dials. This narrowed it down quite quickly since I know most of Sony's SLR and SLTs do not have two top dials. Then it occurred to me that it might be the A100. A quick look up online of the camera has me 95% certain that is was the A100. Can anyone else that has seen the movie confirm this?
While some may think it would have been better for Sony to plug one of their newer cameras, I felt that A100 made more sense. This is Peter Parker we are talking here. He lives with his Aunt, just graduated high school, and without Ben they are struggling to make ends meet. So it worked better, in my opinion, to reaffirm this by having Peter shooting with an older camera and a Minolta lens.
I like all the little subtleties this move had, such as this, and their attention to the detail that many may not notice.
As for the movie: if you are willing to turn off your brain and enjoy it for what it is and not think too hard about some of the plot holes and shortfalls, the movie is fun to watch and has a lot of great action. I thought the main characters did well with what they had, Andrew Garfield as Peter Parker/Spider-Man is growning on me, and I liked how well they played up Spider-Man's wittiness. The script and continuity could have been better, but I can't blame the acting crew for that. It also doesn't help that I feel that Marvel's own movies (Avengers, Captain America, Iron Man, etc.) has spoiled me by being better at delivering all the goods in a well polished package.
One thing that really caught my eye was the camera the Peter Parker was shooting with. In the first movie, he was shooting with what looked to be an older film rangefinder camera (not a Sony and which got destroyed). In this sequel, he has now upgraded to the digital world.
The camera is clearly a Sony but you can tell it wasn't a newer model. Despite the clear product placement, you can also tell that they didn't want the camera to be plastered in your face. They had an old '70s-'80s style camera strap and the lens looked to be an older Minolta lens, silver finish.
But back to the camera. I kept scratching my head at first thinking which camera is that. It had two top dials. This narrowed it down quite quickly since I know most of Sony's SLR and SLTs do not have two top dials. Then it occurred to me that it might be the A100. A quick look up online of the camera has me 95% certain that is was the A100. Can anyone else that has seen the movie confirm this?
While some may think it would have been better for Sony to plug one of their newer cameras, I felt that A100 made more sense. This is Peter Parker we are talking here. He lives with his Aunt, just graduated high school, and without Ben they are struggling to make ends meet. So it worked better, in my opinion, to reaffirm this by having Peter shooting with an older camera and a Minolta lens.
I like all the little subtleties this move had, such as this, and their attention to the detail that many may not notice.
As for the movie: if you are willing to turn off your brain and enjoy it for what it is and not think too hard about some of the plot holes and shortfalls, the movie is fun to watch and has a lot of great action. I thought the main characters did well with what they had, Andrew Garfield as Peter Parker/Spider-Man is growning on me, and I liked how well they played up Spider-Man's wittiness. The script and continuity could have been better, but I can't blame the acting crew for that. It also doesn't help that I feel that Marvel's own movies (Avengers, Captain America, Iron Man, etc.) has spoiled me by being better at delivering all the goods in a well polished package.
It is Hollywood.
