anyone know jeff lubin?

[PenguinPhotoCo]

he's got a 'group' on FB and today made this post...I almost have to laugh at it, among other things he's posted.

Is this guy for real? Where does he come from? (mars? Farther out?)

From today's FB post...

Here we are taking it to a distinct number, the magic number of one million dollars a year in gross sales.

1) Build a reputation as a photographic artist in your community
2) Create a strong, recognizable and desired brand
3) Get going on your marketing by having three or more different promotions going most of the year so you can average seven sales each week
4) Build a product line and pricing so your average sale to gets to $2,760 (some will be less and some will be more. We are looking for an average.)

Seven sales a week equal 364 sessions a year. 364 sessions times $2,760 equal $1,004,640. You have made a million dollars in sales. You may be skeptical and not believe that this is possible in this day of digital. I can assure you that it most certainly is if you have all the pieces put together.

My experience is photography is seasonal.
I don't know a single photog doing 350 sessions a year. Not one. (7/week for 52 weeks)

As for that average...really? I've done that for weddings, but seniors $400-500 is considered good here and I do more than double that. I can't imagine anyway to do 7 weddings a week...Babies don't spend anything like that, and maybe, if you think families will, great - but in january? Feb? March? Sorry, it's seasonal work. Can you do 35 $2700 sessions a week in oct/nov/dec? I doubt it.

Define 'promotions' as everyone one I know claims they don't work, or don't work like you'd expect.

So anyone know this guy, his past, etc?

 

[AcquiredTaste]

PenguinPhotoCo wrote:

he's got a 'group' on FB and today made this post...I almost have to laugh at it, among other things he's posted.

Is this guy for real? Where does he come from? (mars? Farther out?)
From today's FB post...

Here we are taking it to a distinct number, the magic number of one million dollars a year in gross sales.

1) Build a reputation as a photographic artist in your community
2) Create a strong, recognizable and desired brand
3) Get going on your marketing by having three or more different promotions going most of the year so you can average seven sales each week
4) Build a product line and pricing so your average sale to gets to $2,760 (some will be less and some will be more. We are looking for an average.)

Seven sales a week equal 364 sessions a year. 364 sessions times $2,760 equal $1,004,640. You have made a million dollars in sales. You may be skeptical and not believe that this is possible in this day of digital. I can assure you that it most certainly is if you have all the pieces put together.

My experience is photography is seasonal.
I don't know a single photog doing 350 sessions a year. Not one. (7/week for 52 weeks)

As for that average...really? I've done that for weddings, but seniors $400-500 is considered good here and I do more than double that. I can't imagine anyway to do 7 weddings a week...Babies don't spend anything like that, and maybe, if you think families will, great - but in january? Feb? March? Sorry, it's seasonal work. Can you do 35 $2700 sessions a week in oct/nov/dec? I doubt it.
Define 'promotions' as everyone one I know claims they don't work, or don't work like you'd expect.

So anyone know this guy, his past, etc?

Did you stop to consider that he may very well be assuming multiple photographers working for the studio owner?

 

[daddyo]

Jeff Lubin has been one the top portrait photographers for a number of years -- his work is superb, and I suspect he can literally put his money where his mouth is!

Do a web search.

Greg

www.imagismphotos.com

www.mccroskery.zenfolio.com

www.pbase.com/daddyo

 

[PenguinPhotoCo]

He's not saying that .... like a lot of what he says... he leaves out a LOT of details. Lots of hype and pep talk and darn little substance IMO.

OK, say you want 3 photogs working for you...I know a few studios like that and they don't get $2700 avgs either. Most are school/sport/volume operations or do hundreds of seniors.

Hey, why not shoot 10 $50k weddings instead? I met a photog that gets that much for a wedding and shoots many a year - manhattan, 40+ years in business, celeb clients. Not a realistic business plan for 99% of us.

Just go learn to play guitar, write a couple of hit songs and get rich that way?

 

[AcquiredTaste]

PenguinPhotoCo wrote:

He's not saying that .... like a lot of what he says... he leaves out a LOT of details. Lots of hype and pep talk and darn little substance IMO.

OK, say you want 3 photogs working for you...I know a few studios like that and they don't get $2700 avgs either. Most are school/sport/volume operations or do hundreds of seniors.

Hey, why not shoot 10 $50k weddings instead? I met a photog that gets that much for a wedding and shoots many a year - manhattan, 40+ years in business, celeb clients. Not a realistic business plan for 99% of us.

Just go learn to play guitar, write a couple of hit songs and get rich that way?

What a worthless post.

 

[PenguinPhotoCo]

Why?

I can put numbers on paper all day long and tell you how to get rich. But they are just that - numbers on paper. Hype. Psych. Spin. Lies.

I avg 950 a senior - all I need is 1000 seniors and I will have a Million Dollar studio!

You know what? That's correct. But guess what else - I CANNOT DO IT and neither can you. (See, in my entire county there are only 1100 seniors a year. There is no way on earth anyone could get 90% of the market.)

It's as realistic as telling my kid to learn to play guitar (or football or tennis) so he can be a millionaire at age 22.

Guess what? 90% of those that play guitar don't get paid at all - just like photographers. 90% of those that do get paid get $75 a night at a local bar. And I'd guess 90% of paid photographers make less than $15/ hour (if you DID have 10 photogs working for you to make Lubins figure you'd not be paying them $50/hour - not and still 'make a million').

The two keys to making a million in any business is - profitable pricing and enough volume. THe first isn't hard to achieve, the second is darned hard.

So 'go get 7 sessions a week at $2760 each' is BS advice. 7 x 52 is 364 sessions a year...name ANY photographers you know that do that volume AT ANY PRICE! I bet you can't name 5 in the entire country. (there may by only 50).

It's just as BS as 'learn guitar and be a rockstar' is. Or 'play football and make $10m a year!".

Possible? For a very very select few. The advice might as well be 'play the lottery!' as that's about as much a shot as any of us have at a million dollar studio.

Now if you want to shoot 50,000 undergrad kids in school or 10,000 sports kids a year you probably stand a better chance to hit $1m in sales. But you won't do it alone and you won't get a $2700 avg. And i've rarely heard 'volume' photography pushed as a way to riches - seems eveyrone wants to go the 'artist' route.

So my opinion is Lubin (and others) are preying on peoples dreams and stringing them along with empty promises.

 

[AcquiredTaste]

PenguinPhotoCo wrote:

Why?
I can put numbers on paper all day long and tell you how to get rich. But they are just that - numbers on paper. Hype. Psych. Spin. Lies.

Because you ignored the other important parts of his comments:

1) Build a reputation as a photographic artist in your community
2) Create a strong, recognizable and desired brand
3) Get going on your marketing by having three or more different promotions going most of the year so you can average seven sales each week
4) Build a product line and pricing so your average sale to gets to $2,760 (some will be less and some will be more. We are looking for an average.)

Seven sales a week equal 364 sessions a year. 364 sessions times $2,760 equal $1,004,640. You have made a million dollars in sales. You may be skeptical and not believe that this is possible in this day of digital. I can assure you that it most certainly is if you have all the pieces put together.

I avg 950 a senior - all I need is 1000 seniors and I will have a Million Dollar studio!

I didn't see him mention that you should ONLY shoot seniors. He just says sales, so that would include everything.

You know what? That's correct. But guess what else - I CANNOT DO IT and neither can you.

Please don't presume to know what I can or cannot do. I'm sure there are things I'm capable of that you couldn't do in two lifetimes. I'm sure there are things you can do that are like magic to me.

So 'go get 7 sessions a week at $2760 each' is BS advice. 7 x 52 is 364 sessions a year...name ANY photographers you know that do that volume AT ANY PRICE! I bet you can't name 5 in the entire country. (there may by only 50).

It's not 'BS advice', it's just hard advice. Big difference.

So my opinion is Lubin (and others) are preying on peoples dreams and stringing them along with empty promises.

He promised something? Where?

God bless, best of luck.

 

[DenWil]

daddyo wrote:

Jeff Lubin has been one the top portrait photographers for a number of years -- his work is superb, and I suspect he can literally put his money where his mouth is!

Do a web search.

Greg

www.imagismphotos.com

www.mccroskery.zenfolio.com

www.pbase.com/daddyo

Please notice the big smiley face.

The website images are cheesy, stereotypical, over-processed mall photos. If this is what Virginians want they're welcome to it.

 

[Michael Thomas Mitchell]

Probably one of two things I can think of are going on here:

Scenario One: Marketing hype. It seems that today one of the busy sources of revenue for professional photographers who might not be making as much money as they did fifteen years ago when they were actually taking pictures to make money is trying to teach stuff to other photographers. Sadly, however, with so many "teachers", the industry just ends up with even more "students" saturating the market with the promise of money that simply isn't there anymore.

Scenario Two: This guy actually makes this money, but doesn't realize that just because he's making it, it does not necessarily follow that others can do the same. I mean, that's a lot of money per client. The clients must exist who are capable of paying that. People just don't have that kind of disposable income in my neck of the woods, even I otherwise achieved all the other goals in his five-point plan or whatever. Years ago, my little town actually had a Mercedes dealer. The owner was quite wealthy, too. Frankly, I was surprised our community actually supported it. There's no way it would have supported a second Mercedes dealership.

I love to hear about people doing well with photography today. But something here just doesn't sound entirely honest.

 

[PenguinPhotoCo]

Biggs23 wrote:

PenguinPhotoCo wrote:

Why?
I can put numbers on paper all day long and tell you how to get rich. But they are just that - numbers on paper. Hype. Psych. Spin. Lies.

Because you ignored the other important parts of his comments:

1) Build a reputation as a photographic artist in your community

easy as pie...or difficult as hell.



2) Create a strong, recognizable and desired brand

been there done that. like a website or biz cards it alone will not do much for you.


3) Get going on your marketing by having three or more different promotions going most of the year so you can average seven sales each week

define promotion I guess? What, rabbits at easter? Like anyone will spend $2700 on that. I run promos - I see a small response at times and none on others. I'm running one now (well, I guess you could say I'm running 2 as I've got an PR event for seniors in 2 weeks) No line at my door...



4) Build a product line and pricing so your average sale to gets to $2,760 (some will be less and some will be more. We are looking for an average.)

While I hear some talk of high pricing, really? So if I take my top package for seniors I'm still $1000 shy of his AVERAGE. Since my avg package is $850 we're talking TRIPLING my prices. When I"m the most expensive in my town now? And this will will increase my business FOUR FOLD?

I avg 950 a senior - all I need is 1000 seniors and I will have a Million Dollar studio!

I didn't see him mention that you should ONLY shoot seniors. He just says sales, so that would include everything.

Babies? Families? Weddings - sure, but I can't do 7 a week (alone) - hell, i don't have 7 weddings this year right now. I don't shoot 7 familes or babies a year, let alone a week.

2760 is about what an entire sports league will generate here (avg kid count is 110 with a few rare ones being more, but a few being less too)

You know what? That's correct. But guess what else - I CANNOT DO IT and neither can you.

Please don't presume to know what I can or cannot do. I'm sure there are things I'm capable of that you couldn't do in two lifetimes. I'm sure there are things you can do that are like magic to me.

I assume you've tried his plan and are now doing $2700 avg sales?

So 'go get 7 sessions a week at $2760 each' is BS advice. 7 x 52 is 364 sessions a year...name ANY photographers you know that do that volume AT ANY PRICE! I bet you can't name 5 in the entire country. (there may by only 50).

It's not 'BS advice', it's just hard advice. Big difference.

No...jump out of a plane without a shoot and live - advice, and it's been done. But it's not good advice is it?

Just attend harvard and you'll be set for life. That is good advice - and hard advice - and it's done all the time. But 99% of college students cannot get into or afford harvard - so it's not realistic advice, it's selling a dream.

iHe promised something? Where?

He's selling himself - his 'promise' of wealth and success gets people to buy his consulting services, come to his classes and workshops. He's feeding off peoples dreams - "you can be a millionaire" and that's basically a lie.

Might as well change your name to "Lens" and suddenly be rich and famous. Hey, it worked for gorden thomas (aka sting). Oh wait, I bet with ANY name he'd have been rich and famous. Just like a million dollar studio owner will be one without lubin's dream fantasy.

 

[PenguinPhotoCo]

DenWil wrote:

daddyo wrote:

Jeff Lubin has been one the top portrait photographers for a number of years -- his work is superb, and I suspect he can literally put his money where his mouth is!

Do a web search.

Greg

www.imagismphotos.com

www.mccroskery.zenfolio.com

www.pbase.com/daddyo

Please notice the big smiley face.

The website images are cheesy, stereotypical, over-processed mall photos. If this is what Virginians want they're welcome to it.

So he's gettting $2760 averages with well, average images?
I know a guy getting $750 for a session and has done many $10k avg sales - for celebrity clients (mostly sports figures). So yes, it IS possible - but not realistic.

350 million people in the us and about 1000 are $1m plus pro athletes. I bet being a $1m studio is nearly as rare and while it's often genetics that make a LeBron James to be a $1m studio location location location is as important. NY NY? Possible. Waynesburg, PA? No way.

 

[AcquiredTaste]

PenguinPhotoCo wrote:

Biggs23 wrote:

PenguinPhotoCo wrote:

Why?
I can put numbers on paper all day long and tell you how to get rich. But they are just that - numbers on paper. Hype. Psych. Spin. Lies.

Because you ignored the other important parts of his comments:

1) Build a reputation as a photographic artist in your community

easy as pie...or difficult as hell.


2) Create a strong, recognizable and desired brand

been there done that. like a website or biz cards it alone will not do much for you.


3) Get going on your marketing by having three or more different promotions going most of the year so you can average seven sales each week

define promotion I guess? What, rabbits at easter? Like anyone will spend $2700 on that. I run promos - I see a small response at times and none on others. I'm running one now (well, I guess you could say I'm running 2 as I've got an PR event for seniors in 2 weeks) No line at my door...



4) Build a product line and pricing so your average sale to gets to $2,760 (some will be less and some will be more. We are looking for an average.)

While I hear some talk of high pricing, really? So if I take my top package for seniors I'm still $1000 shy of his AVERAGE. Since my avg package is $850 we're talking TRIPLING my prices. When I"m the most expensive in my town now? And this will will increase my business FOUR FOLD?

I avg 950 a senior - all I need is 1000 seniors and I will have a Million Dollar studio!

I didn't see him mention that you should ONLY shoot seniors. He just says sales, so that would include everything.

Babies? Families? Weddings - sure, but I can't do 7 a week (alone) - hell, i don't have 7 weddings this year right now. I don't shoot 7 familes or babies a year, let alone a week.

2760 is about what an entire sports league will generate here (avg kid count is 110 with a few rare ones being more, but a few being less too)

I'm not going to reply line by line because the new DPR formatting isn't excellent and my replies blend in with the actual quotations.

Anyway, just because you combat each suggestion he makes (as being too hard) doesn't make them less true. I didn't read anywhere in the quote you provided that you'd be able to do what he suggests easily. Additionally, you may have misunderstood what I meant. It's not just ONE category, it's all categories. So one wedding a week, three seniors a week, a family a week, a baby a week, and perhaps a boudoir session or something. That's seven. (Again, I'm not saying such a thing would be easy but if you marketed heavily enough and moved to a populous area and had employees shooting some of that it IS doable.)

You know what? That's correct. But guess what else - I CANNOT DO IT and neither can you.

Please don't presume to know what I can or cannot do. I'm sure there are things I'm capable of that you couldn't do in two lifetimes. I'm sure there are things you can do that are like magic to me.

I assume you've tried his plan and are now doing $2700 avg sales?

So 'go get 7 sessions a week at $2760 each' is BS advice. 7 x 52 is 364 sessions a year...name ANY photographers you know that do that volume AT ANY PRICE! I bet you can't name 5 in the entire country. (there may by only 50).

It's not 'BS advice', it's just hard advice. Big difference.

No...jump out of a plane without a shoot and live - advice, and it's been done. But it's not good advice is it?

Just attend harvard and you'll be set for life. That is good advice - and hard advice - and it's done all the time. But 99% of college students cannot get into or afford harvard - so it's not realistic advice, it's selling a dream.

I haven't pursued his 'plan' (although I'd call them suggestions rather than a plan) because money isn't the most important thing to me. I'd rather have what I have now than work that hard to make a million dollars. My family and my flexibility is worth more than money to me.

iHe promised something? Where?

He's selling himself - his 'promise' of wealth and success gets people to buy his consulting services, come to his classes and workshops. He's feeding off peoples dreams - "you can be a millionaire" and that's basically a lie.

He is? So he charged you for the information you quoted?

 

[John Motts]

Sounds like a total BS artist who likes to brag about how successful he thinks he is.

 

[CraigBennett]

PenguinPhotoCo wrote:

DenWil wrote:

daddyo wrote:

Jeff Lubin has been one the top portrait photographers for a number of years -- his work is superb, and I suspect he can literally put his money where his mouth is!

Do a web search.

Greg

www.imagismphotos.com

www.mccroskery.zenfolio.com

www.pbase.com/daddyo

Please notice the big smiley face.

The website images are cheesy, stereotypical, over-processed mall photos. If this is what Virginians want they're welcome to it.

So he's gettting $2760 averages with well, average images?
I know a guy getting $750 for a session and has done many $10k avg sales - for celebrity clients (mostly sports figures). So yes, it IS possible - but not realistic.

350 million people in the us and about 1000 are $1m plus pro athletes. I bet being a $1m studio is nearly as rare and while it's often genetics that make a LeBron James to be a $1m studio location location location is as important. NY NY? Possible. Waynesburg, PA? No way.

 

[Heather Maier]

Hi,

I am Jeff Lubin's Studio Manager. Yes, he really is that successful. He would be the first to tell you it didn't happen over night and it was not easy. If it were easy, everybody would be that successful!

Jeff knows what it means to work harder and work smarter than the average person. When he has had me assist with his workshops, I talk with photographers who want to take their business to the next level. Usually we can point out practical ways where people can work smarter, but he reality most people don't want to hear about is working harder.

Success doesn't come because you wish it, it comes from plain old fashioned work. If you want better results, work smarter and work harder. Do something different if what you are doing isn't yielding the results you want.

Listening to so someone who is a self made millionaire and has become a top person in his field is probably not bad advice.

So that's what I have to say about that.

Best wishes,

Heather Maier

 

[Whalligeo]

PenguinPhotoCo wrote:

he's got a 'group' on FB and today made this post...I almost have to laugh at it, among other things he's posted.

Is this guy for real? Where does he come from? (mars? Farther out?)
From today's FB post...

Here we are taking it to a distinct number, the magic number of one million dollars a year in gross sales.

1) Build a reputation as a photographic artist in your community
2) Create a strong, recognizable and desired brand
3) Get going on your marketing by having three or more different promotions going most of the year so you can average seven sales each week
4) Build a product line and pricing so your average sale to gets to $2,760 (some will be less and some will be more. We are looking for an average.)

Seven sales a week equal 364 sessions a year. 364 sessions times $2,760 equal $1,004,640. You have made a million dollars in sales. You may be skeptical and not believe that this is possible in this day of digital. I can assure you that it most certainly is if you have all the pieces put together.

My experience is photography is seasonal.
I don't know a single photog doing 350 sessions a year. Not one. (7/week for 52 weeks)

As for that average...really? I've done that for weddings, but seniors $400-500 is considered good here and I do more than double that. I can't imagine anyway to do 7 weddings a week...Babies don't spend anything like that, and maybe, if you think families will, great - but in january? Feb? March? Sorry, it's seasonal work. Can you do 35 $2700 sessions a week in oct/nov/dec? I doubt it.
Define 'promotions' as everyone one I know claims they don't work, or don't work like you'd expect.

So anyone know this guy, his past, etc?

 

[daddyo]

Thanks for the sane input

These forums are filled with pompous, know-it-all, negative posters. Many of the people who weigh in so authoritatively on issues, don't have anything to back up their definitive statements. If they do provide links to their work, it is easy to see why they might consider Jeff's work as "Mall Art"

Since this is a "Pro" Forum, you would think that most here would be more aware of who the industry leaders are -- but that is the problem with forums. Anyone can weigh in as though they are a 'pro', even if they don't earn a nickel from photography.

I'm done posting to this thread, but I for one have admired Jeff's portrait photography for a number of years -- if someone else doesn't, that's fine. Jeff's success speaks for itself.

God Bless,

Greg

www.imagismphotos.com

www.mccroskery.zenfolio.com

www.pbase.com/daddyo

 

[CraigBennett]

Heather Maier wrote:

Hi,

I am Jeff Lubin's Studio Manager. Yes, he really is that successful. He would be the first to tell you it didn't happen over night and it was not easy. If it were easy, everybody would be that successful!

Jeff knows what it means to work harder and work smarter than the average person. When he has had me assist with his workshops, I talk with photographers who want to take their business to the next level. Usually we can point out practical ways where people can work smarter, but he reality most people don't want to hear about is working harder.

Success doesn't come because you wish it, it comes from plain old fashioned work. If you want better results, work smarter and work harder. Do something different if what you are doing isn't yielding the results you want.

Listening to so someone who is a self made millionaire and has become a top person in his field is probably not bad advice.

So that's what I have to say about that.

Best wishes,

Heather Maier

Yep, it is true. It is the same in any field, to be a top achiever, it takes time and talent....but mostly time. People typically do not want to be told how hard you must work to achieve a certain level, but it is true. I was extremely successful as an engineer, in fact it almost killed me. I slept 2 hours a day, when I got a chance and worked 7 days a week. I bet most of my employees and associates thought I was a golden child, but while they were off on evenings and weekends, I was reviewing, modifying and improving proposals, products and services. Ruined my family and almost my marriage. And all that while helping my wife run a studio and shooting every chance I got...photography was my only outlet.

I do not know Jeff, but just looking at his work on his website, he produces good work. He should be proud of what he has accomplished. I am sure his clients are happy as well.

With Best Regards,

--
Craig Bennett

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www.craigbennettphotography.com

 

[Framed-Booked-Printed]

he's got a 'group' on FB and today made this post...I almost have to laugh at it, among other things he's posted.

Is this guy for real? Where does he come from? (mars? Farther out?)
From today's FB post...

Here we are taking it to a distinct number, the magic number of one million dollars a year in gross sales.

1) Build a reputation as a photographic artist in your community
2) Create a strong, recognizable and desired brand
3) Get going on your marketing by having three or more different promotions going most of the year so you can average seven sales each week
4) Build a product line and pricing so your average sale to gets to $2,760 (some will be less and some will be more. We are looking for an average.)

Seven sales a week equal 364 sessions a year. 364 sessions times $2,760 equal $1,004,640. You have made a million dollars in sales. You may be skeptical and not believe that this is possible in this day of digital. I can assure you that it most certainly is if you have all the pieces put together.

My experience is photography is seasonal.
I don't know a single photog doing 350 sessions a year. Not one. (7/week for 52 weeks)

As for that average...really? I've done that for weddings, but seniors $400-500 is considered good here and I do more than double that. I can't imagine anyway to do 7 weddings a week...Babies don't spend anything like that, and maybe, if you think families will, great - but in january? Feb? March? Sorry, it's seasonal work. Can you do 35 $2700 sessions a week in oct/nov/dec? I doubt it.
Define 'promotions' as everyone one I know claims they don't work, or don't work like you'd expect.

So anyone know this guy, his past, etc?

 

[Rich42]

Do you realize you have replied to a 4 year old thread?

Rich