By posts by those who really do think that just dropping an EM5 sensor into the E7 body will reap huge profits, etc.
Face it: Olympus is giving no intention of catering to such short term thinking. Some of us here simply can't take being confronted with the realities of a business basing their decisions on what they feel is best for their long term financial security. (BTW, some folks here really know how to get Olympus to listen to their opinions by calling them buffoons or other insults for not doing what think think they should do. I can see the emergency board meeting now: The nervously sweating VP of Marketing mops his brow and stutters, "Hirai-san, 3 people on DPR Olympus SLR Talk have called us 'buffoons' again. What should we do?" President Hirai gives his best Toshiro Mifune scowl, then directs all department to focus their entire efforts on putting the EM5 sensor into the next production run of E5's and painting the faceplate with "E7", then producing a marketing blitz that will entice the masses to snap up the great new upgraded flagship. They will do this just to avoid being called buffoons. Because, you know, the Japanese are very big on saving face and being called buffoons is a sure fire way to get them to act.)
If I were a marketer for Olympus monitoring these forums, here is what I see: About 10% of posters insist that they will leave Olympus if a new flagship model doesn't come out in the near future. They state that just putting the EM5 sensor in the existing E5 body will get them to buy the camera. I check my notes on the E5 release and see that many people, in fact some of these same people, complained about how the E5 was a marginal upgrade (note, they called us buffoons back then too). I also note that the majority of these people already own current HG and SHG lenses, and have given no indication they want to buy anything more than a new body for those lenses. So they really only offer the potential of buying a new body (not that profitable at the price point they demand), so I can't consider the potential sales of lenses and accessories as part of the overall revenue flow from most of them. I sift through some other data and see that well over half of the people who post on this subject indicate that if Olympus comes out with a solution to using 4/3 lenses on m4/3 as effectively as on their current dslrs, they are willing to switch to m4/3. The rest fall into 2 groups for the most part: those who are happy with their current kits, or those who have bought m4/3 and either use it exclusively or in conjunction with 4/3 gear.
Hmmmm. If I were an Olympus marketer I would see that as much as 75% of the existing customer base represented on this forum give various indications of what will keep them with Olympus. I find that for them, staying with Olympus does not depend entirely on short term release of the E7, and that of those 1 in 10 customers who do demand that, nearly all of them won't buy anything else other than a new body So, what would my recommendation be?
It sure as heck wouldn't be to put any resources into making 10% of my customer base happy if it meant pulling resources from something with greater long term sales potential. If someone thinks otherwise...well, that's probably why they don't work in marketing for Olympus or any other camera manufacturer. LOL
Seriously, anyone who pays attention to the history of Olympus knows that they are willing to face short term loss of customers for the sake of developing a newer, larger market by strengthening and improving a product line that they have innovated. They did this with the OM line, despite people complaining about them not being "true pro quality" cameras (and they weren't, depending on what criteria was applied). They stuck with the OM design philosophy even when people "jumped ship" due to lack of certain features that could be found on Canon, Nikon, Minolta and Pentax higher end models. And yes, they made some muckery of things at times (The OM10: really?) along with flashes of brilliance (multispot metering on the OM4).
Personally, I want more from any 4/3 dslr I would buy than just dropping the EM5 sensor into the E5 body and calling it an upgrade (isn't that the sort of thing people complained about when the made minimal upgrades with the E5?) I'd love to see a "dream E7" of an E620 or slightly larger body (I prefer the ergonomics of the E520, having never used an E1), the next generation from the EM5 sensor, weather-sealing, 5 axis IBIS, competitive AF across the board and so forth. Would I buy an E7 if all they did was drop an EM5 sensor into it? I might as a short term solution, but not with the idea that it will justify continuing to use big dslrs and equally big lenses. I'm speaking of my personal preference for smaller, less obtrusive cameras because of the subject matter I photograph and the clients I work for. I'm using an E520 professionally, so from a sensor performance standpoint, an E5 would be a major upgrade, if all I wanted was better high ISO performance. (I've considered buying an E5 as a temporary solution while I build an EM5 kit).
If anyone thinks I'm being an Olympus fanboy, think again. I'm currently considering switching to a Sony SLT because of a combination of sensor performance, features, and lens selection.