Don't get me wrong. I loved Nikon film SLRs and DSLRs.
But this 1 system makes no sense at all.
No, no, no: it makes a world of sense.
- Provides for revenue growth despite the sagging and saturated SLR market and the lackluster but supercompetitive low-margined compact market.
- Provides something that won't be killed by cell phones with 1/1.8" sensors.
- Plugs a gaping hole in the sensor size graph, which means it's a new market without any competition.
- Translates one-time-only buyers of $500 compacts into buyers of the 1-system, with all its higher-margin accessories. This cannot possibly be understated. You have people buying once and coming back for more, instead of buying once and going away.
- Introduces new features seen nowhere else before: phase-detect autofocus for the fastest autofocuser out there, incredible 240P/400 and 120P/1200, full 10mp shots at 60 FPS.
- Provides a roadmap for the future with all kinds of nifty lenses and gadgets.
This is a full system, and it’s revolutionary. It fully deserves the "1" moniker, just as the F1 and D1 did.
No, it isn't for wedding photographers. That is completely irrelevant. Plus Nikon would go broke if they sold only to wedding photographers.
This is a brilliant move from Nikon, simply brilliant. In the long run it may be even more important to their bottom line than the D3 was. Mark my words.
--tom
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