Although it may be a bit more focused than the Softlighter. I know they'll be more light loss than a silver unit, but if someone was going for the likes of a Softlighter, I would imagine you'd lose even more light with one of those than a white umbrella. So this strikes me as a compromise.
I'd be interested in anyone's experiences and opinions with any of these types, thanks.
Diffusion refers to the evenness (smoothness) of light over the projecting surface. Softness refers to the effect on shadows, hard or soft, and is affected by the size of the light source relative to the subject.
http://studiography.blogspot.com/2009/04/quality-of-light-part-2-hard-light.html
http://studiography.blogspot.com/2009/04/in-this-next-diagram-i-have-increased.html
http://studiography.blogspot.com/2009/04/quality-of-light-part-4-effective-size.html
The reflective surface of a silver umbrella gives more direct reflection causing a less diffused light compared to the diffuse reflection from a white umbrella. The softness will be similar, but the light will not be as even, kind of like smooth water compared to rippled water. You use a silver umbrella for its light quality, the higher efficiency is only a secondary consideration.
I recommend against the umbrella you referenced, as it is only a bounce umbrella. If getting an umbrella, I suggest either a shoot-through or a convertible, which can do both bounce and shoot-through.
The Softlighter is even better, as it configures for bounce, shoot-through, or as a softbox umbrella. It has a split shaft that allows you to shove a monolight right up into it and not have the shaft sticking out dangerously (I nearly poked an eye with an umbrella shaft sticking).
When used as an umbrella, bounced or shoot-through, the light from the Softlighter is the same as any other similarly sized umbrella. I see no appreciable difference between my 46" Softlighter and my 45" Photoflex convertible umbrella in terms of light quality for those configurations. However, when configured as a softbox umbrella the Softlighter adds a great deal of spill control that is very similar to a softbox. Bonus in that the Softlighter has 10 ribs, so gives a more rounded catch light.
To be honest, I use my Softlighter as a shoot-through more often than as a softbox umbrella because I love the non-linear light (feathered). The reason I use the Softlighter instead of the Photoflex is because of the split shaft, which I consider almost worth the extra cost just for that. The Softlighter comes with silver and gold inserts that I have never used.
BTW, if you are using a portable flash and desire extreme portability, you might instead consider the Westcott compact umbrella. It comes as a shoot-through or a convertible. I bought the convertible to use in my mini lighting kit, but nearly always use it as a shoot-through.
http://studiography.blogspot.com/2010/03/whats-in-bag-westcott-43-inch-compact.html
And if you need a stand, this one is a real winner.
http://studiography.blogspot.com/2010/03/whats-in-bag-westcott-43-inch-compact.html
-Gene L.
http://www.ttl-biz.com
http://www.studiography.blogspot.com