As for the bit about "ISO speed", it's been a while since I read their site. As I recall, they measure noise compared to actual ISO, which sounds like a good idea to me....
There's no such thing as 'actual ISO' in digital photography, there's only gain and quantization here. The camera manufacturers use the old (and only) definition taking into account the 18% grey exposure.
DxO invent some 'true ISO' to their liking that is often too far from standard, and then they use their 'ISO' in deriving their 'marks'. And those DxO idiots don't even take into account the fact that all sensors have some non-linearity in their response; a700 is a stark example of such non-linear sensor response - it's near-exponent.
It's obviously totally up to manufacturer as how to setup the ISO gauge in their cameras. The only thing a tester should do to correct the possible manufacturer calibration errors is to count in the AE compensation needed to normalize the physical exposure parameters across the cameras/lenses tested.