i am a little amazed how much of the discussion on this forum is
around full frame sensors again, when they are not mentioned in the
announcement at all.
they said they want to emphasize combining toughness with being small
and light. i guess noone is discussing this as people aren't excited
enough about it?
i for one would love a body that can do what the K20D can do, is done
to a very high build quality standard, yet maybe the size not much
bigger than K-M but no a plastic toy like normal small cameras. it
could just be a beautiful piece of equipment, the way the small
limited primes are (and be very nice paired with them).
maybe nothing groundbreaking (just like the limited primes are not
super high tech), but a great picture taking piece of equipment that
is unique vs. what you can get from the other brands. a little bit
like leica found their niche with the M rangefinder cameras. great
optics, small body, amazing build.
sounds more likely to me than a full frame sensor, based on what they
actually said.
Clearly Hoya is preparing a big push for Pentax DSLRs, with product
strategy and marketing centered around weatherproof and small.
It's the polar opposite of what Thom Hogan recently predicted for
Pentax. In full cognizance of both the recent huge drop in DSLR sales
and of worse yet to come, Hoya, far from giving up on Pentax, is
preparing relaunch Pentax DSLR cameras and accessories with renewed
strength. And, the renewed emphasis on a niche will help protect them
from the mainstream market dominance of Nikon & Canon.
(here are the details of Thom Hogan's recent predictions about Pentax)
http://forums.dpreview.com/forums/read.asp?forum=1036&message=29980583
I'd say Pentax's future looks rather bright.
Greg
"Essentially, the products we are now producing and selling were
developed last
summer or autumn, with a roadmap that lacked strategy in my view. "
"lacked strategy". When I went to business school, I was taught that
when you are not the big player, you have to have some Unique Selling
Point to get people to notice you. This is what I believe he is
referring to.
--------
"As I said in the previous meeting, we remade a completely new
roadmap for the next fiscal year in accordance with the "scrap &
build" policy:"
"scrap" the old roadmap - so they started anew, presumably with an
emphasis on the USPs that they determined would be strategic.
---------
" creating unique cameras of a new and different field, "
"unique", "new", "different". they will try to put an emphasis on
something that the others don't really offer, both in marketing and
in the development of the product. so what is this new emphasis?
-----------
"we will relaunch ourselves next year as a manufacturer of all-weather
cameras which are strong outdoors, highly water-resistnat,
splash-proof, and dustproof,small and light, easily portable and
tough (durable)."
"relaunch", so they want to change their whole market positioning. he
could not be clearer on what the positioning will be
1) strong, resistant, dust/splash-proof, tough, durable
2) small, light, easily portable
point 2 seems to also be confirmed by the recent Samsung interview:
"The GX-20 was not very different in appearance to the GX10," he
admitted, "but from the GX-20 to the next model will be a much bigger
change." He would not reveal any specific features, specifications or
even the name of the new camera except that it would be SMALLER IN
SIZE THAN ITS PREDECESSORS, and would be launched in the second half
of 2009."
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Brand loyalty is a character flaw.