"Essentially, the products we are now producing and selling were
developed last
summer or autumn, with a roadmap that lacked strategy in my view. "
"lacked strategy". When I went to business school, I was taught that
when you are not the big player, you have to have some Unique Selling
Point to get people to notice you. This is what I believe he is
referring to.
--------
"As I said in the previous meeting, we remade a completely new
roadmap for the next fiscal year in accordance with the "scrap &
build" policy:"
"scrap" the old roadmap - so they started anew, presumably with an
emphasis on the USPs that they determined would be strategic.
---------
" creating unique cameras of a new and different field, "
"unique", "new", "different". they will try to put an emphasis on
something that the others don't really offer, both in marketing and
in the development of the product. so what is this new emphasis?
-----------
"we will relaunch ourselves next year as a manufacturer of all-weather
cameras which are strong outdoors, highly water-resistnat,
splash-proof, and dustproof,small and light, easily portable and
tough (durable)."
"relaunch", so they want to change their whole market positioning. he
could not be clearer on what the positioning will be
1) strong, resistant, dust/splash-proof, tough, durable
2) small, light, easily portable
point 2 seems to also be confirmed by the recent Samsung interview:
"The GX-20 was not very different in appearance to the GX10," he
admitted, "but from the GX-20 to the next model will be a much bigger
change." He would not reveal any specific features, specifications or
even the name of the new camera except that it would be SMALLER IN
SIZE THAN ITS PREDECESSORS, and would be launched in the second half
of 2009."
【
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