I'm not totally positive, but I think it was first $1000, then quickly went to $1200, then back to $1000. I became aware of the R1 after all this happened and it's hard to dig out the chronology now. But if you go back and look at some of the early reviews, they imply my chronology?If I'm not mistaken, Charlie, the R1 was originally priced at $12003. They pick a price, then watch the way it sells. If it sells well,
they raise the price. In the case of the R1, the price got hiked to
$1200 within a month. That tells be it was selling well, perhaps
beyond their expectations.
but that was dropped to $999 just before it hit the shelves, after a
bunch of entry-level dSLRs were introduced with lower price points.
Still, I think this suggests that there was a lot of profit margin in
this camera, even at $999 and later when it settled at around $900.
I think that is true in the US and much of Europe. But in Asia, different marketing sense led them to aggressively push the R1 and it was successful. It's a case of the US and EU marketeers got what they asked for...didn't advertise...didn't sell many. Duh!I think Sony just saw dollar signs and got greedy once they realized
how profitable lenses can be... no room for an R1 in that plan.
Yep. They used many of the same parts. The reason they used fibreglas is that it is suited perfectly for medium volume production. Believe me...Chebby makes a profit on it (friends inside).Don't quote me on this but an uncle of mine was an engineer for GMMost "prestige" products have HIGHER margins than run-of-the-mill
products. For example, GM/Chebby has kept the Corvette for over 50
years as their "prestige" product. These sports cars are highly
profitable! Their customers BRAG about how much they spent! You have
to understand this reverse logic: products are often more desirable
if they are priced higher!!!
from the late 60's to early 90's... apparently the cost to
manufacture a late 80's Vette was less than 50% more than a Chev
Celebrity wagon...
--No argument over that from meI hate Sony. I love my R1... ;-)![]()
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( ! ) Martin ( http://www.jpgmag.com/people/mschf )
Charlie Davis
Nikon 5700 & Sony R1
HomePage: http://www.1derful.info
Bridge Blog: http://www.here-ugo.com/BridgeBlog/