I asked about that too....
with the extended warranty though.
I was told that you can't change the name on the warranty, no.
But..... basically..... if it has the warranty card and is registered, then they would probably just fix it and send it back.
They probably aren't going to do a whole background check to see if it is still in the posession of the original buyer or not.
It was the same kind of casual attitude about the kits lens I got.
My kit was a seperate box for body and lens. No indication (to me) that there was anything to signify a "kit".
When I asked if my kit lens was covered under the extended warranty I was told yes. When I asked if they needed its serial too then, the customer support said.. "no... we kind of just take your word on it if it comes up."
Seems pretty casual.
I'd like to get some experiences of people actually trying to use the warranty.
On the other hand I'm happy enough no to see lots of examples here of people having warranty claim issues or problems. Or even warranty work being done OK because things keep breaking. That certianly isn't always the case on the other forums from my quick looks and research.