Interesting market data

[iammobay]

This is a comment from Olympus marketing made during a discussion about their new DLSR:

"We’ve learned that 32% of the people that are currently buying a DSLR are purchasing their very first camera period. That means they’ve never even had a film camera before and they’re starting with a DSLR"

I never would have guessed the percentage is this high. So much for the dominant influence of legacy buyers.

 

[David Kilpatrick]

So the 68 per cent who HAVE owned a previous SLR are not a dominant group?

 

[Greg Morrison]

How do you know the other 68% owned slrs?

 

[keita]

So the 68 per cent who HAVE owned a previous SLR are not a dominant
group?

32% of people who purchases DSLR never has film SLR and is dominant, because they don't have any of lens or SLR accesories. This is a good chance for a camera maker to sell them something.

regard,

Keita
--
http://keitaono.multiply.com

 

[PhotoTraveler]

I don't think this is surprising at all.

Cameras keep popping up more and more, and the main group of people buying them are the 18ish to 35ish group. These people never lived in the days when SLRs were very dominant, they just had maybe a P&S film camera or a digital P&S as their first camera. So they are just migrating up. DLRs all but died at the beginning of the 80s. At that time people just started using P&S cameras and only more serious people bought SLRs. And with Autofocus era coming in at that time, that shut down SLRs even more. Thus why you see few film AF SLRs around, but you still see lots of old MF slrs around. Those people never changed over, and people buying cameras new in the 80s just bought P&Ss.

--

Minolta 1929-2006, you will be missed so very much. You rode with Glen into the space
age, if only we could all ride along with you into the digital age forever.

 

[Andrew Cruickshank]

"We’ve learned that 32% of the people that are currently buying a
DSLR are purchasing their very first camera period. That means
they’ve never even had a film camera before and they’re starting
with a DSLR"

I never would have guessed the percentage is this high. So much
for the dominant influence of legacy buyers.

So what was the % breakdown for film SLRs?

I wouldn't be surprised if it was the same.

--
---------------
Andrew.

 

[Steve West]

So what was the % breakdown for film SLRs?

Now that I think about it, my first film camera ever was the original Canon Rebel, so it was true of me. Although that camera was great, I learned to hate the bulk, and therefore I still have not purchased a DSLR. I will finally buy one when it has a permanent mirror lockup so I can use it with my microscope--that's the one place where getting rid of all the glass is an important option.

If the market produces a non-DSLR 4/3 frame transfer device with removable lenses, that would do too. The Oly E330 was almost a camera I could live with, but they screwed up the b-mode live preview making it almost useless for the microscope. Too bad... However, the Oly 330 with the new NMOS is proving that DSLR manufactuers are looking hard for live preview modes

--
Steve W

 

[mcl]

People just "jumping in" see those very impressive looking cameras used in TV shows, by paparazzi, and pro photographers and what do they see Nikon & Canon. So can the name ""Sony"" crack into that better than KM could?

This is a comment from Olympus marketing made during a discussion
about their new DLSR:

"We’ve learned that 32% of the people that are currently buying a
DSLR are purchasing their very first camera period. That means
they’ve never even had a film camera before and they’re starting
with a DSLR"

I never would have guessed the percentage is this high. So much
for the dominant influence of legacy buyers.

--
mcl