I have to say that if I was a woman, I would be offended by Kodak's
marketing spiel. "The new EASYSHARE V-Series cameras make it
incredibly simple to take and share videos and pictures, while
being chic, fashionable and small enough to slip into the newest
designer handbag." Plus more about it coming in "the season’s
hottest colors -- Absolute Pink, Red Shimmer, Midnight Black and
Silver Essence."
That's like something that's straight from the 1950's. Jeez!
Petteri
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Me on photography: [ http://www.prime-junta.tk/ ]
Me on politics: [ http://p-on-p.blogspot.com/ ]
Jeez, straight from the centre-left textbook!
I have serious difficulties with what appear to me to be attempts to de-legitimise those who have an opposing point of view or attitude having any right to hold that.
Perhaps it is also pertinent that advertising neccessarily addresses averages - there is very little point in talking to a total minority, and so to one degree or another it will speak to a 'stereotype' - but it also appears to me that most of the difficulties with this originate rather in an attempt to replace one stereotype with another rather than difficulty with 'stereotype' as such - IOW this is rather more ideological and polemical than something which bears much analysis.
It is a little like those who decry 'stereotypiccl' pre-judgements based on appearance - take it from me, in the abscence of more information, such as a personal acquaintance with the people in question, if you see a group of young men in hoods approaching you in a dark alleyway, you are more likely to be in genuine danger than if you see a 60 year old lady, smartly dressed at noon in the high street!
Of course,she may be packing a gun, and be a paranoid schizophrenic, but your initial impulse was correct, and most of these cries of 'steriotypical thinking' are in fact an invitation to abandon all commonsense and to react rather on the basis of the common middle-class predjudices and perceptions of correct thinking in despite of everything your instincts are rtelling you to do.
More women than men are going to be attracted to colourful and conveniently sized cameras, whereas most although not all men may be more attracted to a more bulky, look I've got a new-toy look.
I find attempts to prevent people reacting honestly to these basic facts of their perception very controlling, and can assure you that many of us react just as stronglyo this as you do to what you perceive as disrespectful and sexist comments.
Sorry for the ramble!
Hope you are well, Petteri, if a little pink!
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Regards,
DaveMart
Please see profile for equipment
