Digital Nigel
Forum Pro
Adobe and C1 offer major, core products that aren’t easily replaced. Their customers edit every image with them. Many customers are professionals who are happy with subscription licences. I don’t think DxO will go that way, but it is increasing prices.Their marketing plan is much the same as Adobe and Capture one. It's the future. I expect DXO to be next.They would not be the first company to tank on a faulty marketing plan.Topaz marketing appears to believe that they know what their customers want.
I hope that they don't kill the company if they are as mistaken as they appear to be.
Topaz doesn’t have remotely the market position of Adobe. It’s trying to charge me more than I pay for DxO, for a minor, peripheral product that I only use to sharpen the occasional image. Yes, I can perfectly well afford it, but Topaz has lost me, and many others here.
You seem to be the only one here likes the new product and the deal. That’s good for you, but only for as long as Topaz survives.



