No RX100 VIII? Seriously?

In the UK, the RX100M7A is in stock for £1049, including VAT and delivery. That’s approximately $1200 pre-tax.


It would be interesting to know what proportion of the dwindling sales were in the US before you were ‘liberated’.
 
I think a $1500 RX100 VIII, with all the reasonable improvements we've suggested, would be a winner for Sony, assuming it's profitable for them at that price. More than that and I think they'd be expecting too much from their customers, for a 1" sensor camera.
I paid $1800 for my RX10iv over 7 years ago and feel it was worth every penny. It's still my most used camera. I've taken tens of thousands of photographs with it. I don't give value based on sensor size. I value based on how useful it is and how well the camera performs. So far the camera has cost me about $250 dollars a year and dropping. Not bad in my book.



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Tom
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.

Canon did the right thing when designing the V1 or how they call it, but Sony has bigger fish to fry than to design a new compact camera body, the demand is not there anymore.

Cybershot cameras are a thing of the past.
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.

Canon did the right thing when designing the V1 or how they call it, but Sony has bigger fish to fry than to design a new compact camera body, the demand is not there anymore.

Cybershot cameras are a thing of the past.
Yes

The Powershot V1 is a vlogger camera, Canon's very belated response to the Sony ZV-1 (notice the similar name?). So, no EVF or flash.

To its credit, Canon has made a much bigger investment in the V1 than Sony did with either ZV-1 model, including even coming up with a new sensor size.

Curiously, this model was announced months before shipments will start, perhaps a sign of Canon's panic that it has missed the boat with the vlogger market, already well catered for by Sony, with at least four separate models, including even a full-frame model.

The Powershot V1 seems to be intended to compete mainly with the more expensive Sony ZV-E10 model rather than the entry-level ZV-1, which has a larger (APS-C) sensor and an interchangeable lens (so any of Sony's vast range of E-mount lenses can be used).

I'm not a vlogger, so I can't assess which of these models is most appealing, and whether late-comer Canon will make any headway against the entrenched Sony. But it's a confirmation that the vlogger niche is the only part of the compact camera market that still shows some life.

Sony spotted that trend many years before the others — so despite what we keep hearing in this thread, Sony seems to be particularly well informed about the market! It was also the first to offer mirrorless APS-C and full-frame cameras, and they share the same lens mount.
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.
Irritatingly, they can, with a firmware update, except they haven't. It has a touchscreen that could easily be used to change settings and navigate the menu and gallery, but it's only good for setting focus points. They could certainly improve the settings menu. They might even be able to improve the AF/tracking with newer logarithms (even though nobody's really complaining about that). There's unlocked potential within the VII that they simply haven't bothered to do. We're on the same firmware that it was released with 6 years ago. At least it's stable, I guess...
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.

Canon did the right thing when designing the V1 or how they call it, but Sony has bigger fish to fry than to design a new compact camera body, the demand is not there anymore.

Cybershot cameras are a thing of the past.
Yes

The Powershot V1 is a vlogger camera, Canon's very belated response to the Sony ZV-1 (notice the similar name?). So, no EVF or flash.

To its credit, Canon has made a much bigger investment in the V1 than Sony did with either ZV-1 model, including even coming up with a new sensor size.

Curiously, this model was announced months before shipments will start, perhaps a sign of Canon's panic that it has missed the boat with the vlogger market, already well catered for by Sony, with at least four separate models, including even a full-frame model.

The Powershot V1 seems to be intended to compete mainly with the more expensive Sony ZV-E10 model rather than the entry-level ZV-1, which has a larger (APS-C) sensor and an interchangeable lens (so any of Sony's vast range of E-mount lenses can be used).

I'm not a vlogger, so I can't assess which of these models is most appealing, and whether late-comer Canon will make any headway against the entrenched Sony. But it's a confirmation that the vlogger niche is the only part of the compact camera market that still shows some life.

Sony spotted that trend many years before the others — so despite what we keep hearing in this thread, Sony seems to be particularly well informed about the market! It was also the first to offer mirrorless APS-C and full-frame cameras, and they share the same lens mount.
Yes, but what about Betamax? PSP Go? ; )
 
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Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.
Irritatingly, they can, with a firmware update, except they haven't. It has a touchscreen that could easily be used to change settings and navigate the menu and gallery, but it's only good for setting focus points. They could certainly improve the settings menu. They might even be able to improve the AF/tracking with newer logarithms (even though nobody's really complaining about that). There's unlocked potential within the VII that they simply haven't bothered to do. We're on the same firmware that it was released with 6 years ago. At least it's stable, I guess...
That's not a plus. A single firmware update usually is all that it takes for most of the modding community to get their hooks into a camera and then use the update procedure for developing and providing their own modifications and changes.

The cameras that never get a single update tend to be inaccessible to the modders as well.
 
How many different ways are there of saying the same two things :-D

There will be, or will not be, a viii
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.
Irritatingly, they can, with a firmware update, except they haven't. It has a touchscreen that could easily be used to change settings and navigate the menu and gallery, but it's only good for setting focus points. They could certainly improve the settings menu. They might even be able to improve the AF/tracking with newer logarithms (even though nobody's really complaining about that). There's unlocked potential within the VII that they simply haven't bothered to do. We're on the same firmware that it was released with 6 years ago. At least it's stable, I guess...
The Cyber-shot division was shut down six years ago, before the RX100M7 even hit the shelves. There’s evidence that the final model was rushed out, unfinished (eg, copy&paste errors in the manual).

It looks like an executive decision was made to stop all Sony compact camera development with immediate effect, with some of the freed resources moved to the new vlogger camera range. They got the first ZV model out within a year.

So, quite simply, there was no-one available to update the firmware of any of the Cyber-shot models (not that Sony did many Cyber-shot firmware upgrades, anyway).
 
I have the RX100 VI and still use it quite a bit when I'm not in the mood to carry my pro gear.

After all this time, and with compact cameras gaining in popularity again, why has Sony abandoned this line? I'd love an upgraded version and I know many folks feel the same way.

C'mon, Sony! Wake up! I know there was likely some RX100 development beyond the 7!

Robert
The RX100VII is significantly advanced over the 100VI and still the best in class. Unless someone else comes out with a subcompact better than the RX100VII Sony has no incentive to come out with something new.
Even if someone does, I doubt that Sony will notice or care. It's a market that Sony abandoned six years ago, when that segment was much larger than now, and it has no interest in what share it retains of a tiny, disappearing market. Like others, it decided that the vlogger niche was the only remaining niche of a niche worth bothering with, and even there, it's made pretty minimal investment.
Sony hasn't abondoned the market at all. They are providing it with sensors. When you see a manufacturer come up with a new sensor size, the reason is an attempt to escape the stranglehold that Sony has an standard sizes. Keeping tabs on the camera market by providing the sensors mean that they will see a profit from any resurgence of the market and can use that to finance any potential offerings of their own that they think can beat the margins from providing parts.
What's of far more concern to Sony is growing its small share of the vastly bigger smartphone market. To a large extent, people choose premium smartphones based on their cameras, which should give Sony an advantage over other phone makers, but it's failed to benefit from it. They buy lots of phones whose camera sensors are made by Sony, but not so many where the whole phone is made by Sony.
Focusing on parts has advantages. And I don't think Sony is as exclusive with sensors on phones as it is with 1" sensors for cameras.
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.

Canon did the right thing when designing the V1 or how they call it, but Sony has bigger fish to fry than to design a new compact camera body, the demand is not there anymore.

Cybershot cameras are a thing of the past.
There's def a lot the RX100 can't do. Most most obvious one is go anywhere near water. Another is anything with 10 bit video as it doesn't have it. An ultra wide lens version would be useful for vloggers and travel. There's plenty that can be improved on. The question is whether or not those improvements could happen at a reasonable price.
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.

Canon did the right thing when designing the V1 or how they call it, but Sony has bigger fish to fry than to design a new compact camera body, the demand is not there anymore.

Cybershot cameras are a thing of the past.
There's def a lot the RX100 can't do. Most most obvious one is go anywhere near water. Another is anything with 10 bit video as it doesn't have it. An ultra wide lens version would be useful for vloggers and travel. There's plenty that can be improved on. The question is whether or not those improvements could happen at a reasonable price.
"reasonable price" depends on sales numbers, sales numbers depend on reasonable price. Sony is big in the sensor business so if (and only if) demand for such cameras develops, they can bootstrap production from the revenue from selling the necessary sensors to others.

As long as the demand for the necessary sensors remains comparatively flat, that is a pretty sure sign that R&D into new products is not likely to result in positive cash flow.

How many Bosch-branded cars are on the road? Sony is moving into a similar role with their optics and sensors, though they are retaining market share in the really high-priced mirrorless market.
 
PS: Yeah, I think and updated RX100VIII would sell VERY well. And it would bring more shooters into the system, which is a big part of the game.

Robert
Let's summarize that: you think an updated AF would be selling an RX100M8 to RX100M7 users. The RX100M7 has a seriously updated AF compared to the RX100M6. That doesn't make enough of a difference to you to put down the money for an RX100M7.
I did buy a RX1007. It was stolen. I didn't replace it because I was hopeful of a better updated 8 version. Time passed and I realized I was using my Nikon Zfc and Zf because AF and IQ were light years better.

No, they aren't tiny cams, but the Z50II I just picked up sits in the same little bad that holds my RX100VI.

So would I buy the RX1008? I might if the updates were solid enough. 5 years ago it seemed like a "little miracle" of a camera. But in 2025 it's no longer as attractive to me.

It is unlikely that an RX100M8 would be able to provide an update here that is significant enough that people wouldn't rather expect it as a firmware update to RX100M7.
Interesting point.

Now if a purported professional vociferously demanding better AF passes on an update providing better AF (actually, are you on the latest firmware versions on all your cameras?), what does this bode to Sony?
Yes, all of gear is updated within 60 days of a firmware release.

Let's assume that you really need that better AF. Then eventually you will buy an RX100M7 when no RX100M8 becomes available. So Sony is in the situation of being able to sell you either a camera it already has developed, or a camera which it needs to develop.
No, the RX1007 is simply too old and dated now, unless I could pick one up cheap.

My Nikon Z50II and Zfc vastly outperform it and are compact enough, at least for the tasks I need a small camera for. My pair of Z9's are for more serious shooting and my Zf serves mainly as a location camera for film work.

Which variant is more cost-effective?
Good question.

Robert
 
I have the RX100 VI and still use it quite a bit when I'm not in the mood to carry my pro gear.

After all this time, and with compact cameras gaining in popularity again, why has Sony abandoned this line? I'd love an upgraded version and I know many folks feel the same way.

C'mon, Sony! Wake up! I know there was likely some RX100 development beyond the 7!

Robert
Not much hope. Seems to be zero intelligent activity in Sony Cyber-shot area since middle of 2019 when the M7 was released.

Since then the RX100M7A has surfaced to suit the Euro rules, but they did it in a near zero cost way. No improvements and maybe only a backward step of possibly (unproven so far) of removing ability to charge the battery in-camera.

As for an M8, what is the M7 missing that needs an update (apart from the often stated USB-C socket)? Would anyone be able to actually afford it?

As for me, still using M6 and cannot see any valid reason why I would ever need to update to M7 let alone M8. If I need better quality I reach for my ten year old M4/3 gear.
Theres a lot the M7 can improve on.

The JPG engine sucks. My phone has a much better gamma curve.

IP68 rating. It's so portable. But you can't use it near water or dust. I'm at the beach this week and it's painful.

10 bit video, and just more serious video capability in general. Again most phones have 10 bit video.

ML-enabled enhancements, like sweep panorama, fake bokeh, better/faster image stacking and hi res modes.

I am kind of over lugging around a $4K ILC kit. If Sony could make a 1" compact that ticks all those boxes, Id be happy to pay like 1500-2000 for it. Obviously it wont match a real large format camera in a laboratory but who cares. Everyone who wants more than a smartphone doesnt want an ILC.
Exactly.

I don't know why anyone pushes back on the idea of improving on the RX100VII. It's now still very good, but also very dated.

Let's be honest about it! The question is whether or not an update is good business.
That’s entirely what it’s about! Of course the legacy RX cameras could be improved—but where’s the business case for the business case for developing improved models?
Sony might think NO, but I think they'd be shocked how well it would sell IF they got the upgrades right.
Obviously Sony, despite making all the 1” sensors, knows much less about this market than you do. Perhaps you could help Sony with its decision by sharing your detailed business case, with the supporting data?
Because Sony's always made great market choices? They have been almost hilariously bad at it for decades and often in the face of rather obvious market trends.

Betamax anyone? Mylo, PSP Go and memory sticks? LOL!

I give you SONY, the same company that gave us Kraven and Madame Web. ;-)
And the mirrorless camera. And the vast majority of sensors used by all camera makers, so there’s that.

Betamax? Really?
PS: Yeah, I think and updated RX100VIII would sell VERY well. And it would bring more shooters into the system, which is a big part of the game.

Robert
Yes, Betamax!

The point is that Sony isn't always the brightest bulb. They've made some horrific marketing choices over the years. Betamax stands alongside Blockbuster Video for all-time marketing disasters, though I can name plenty of others.

Sony leaves a LOT of money on the table, as does Nikon and Canon.

Robert
 
PS: Yeah, I think and updated RX100VIII would sell VERY well. And it would bring more shooters into the system, which is a big part of the game.

Robert
Let's summarize that: you think an updated AF would be selling an RX100M8 to RX100M7 users. The RX100M7 has a seriously updated AF compared to the RX100M6. That doesn't make enough of a difference to you to put down the money for an RX100M7.
I did buy a RX1007. It was stolen. I didn't replace it because I was hopeful of a better updated 8 version. Time passed and I realized I was using my Nikon Zfc and Zf because AF and IQ were light years better.

No, they aren't tiny cams, but the Z50II I just picked up sits in the same little bad that holds my RX100VI.

So would I buy the RX1008? I might if the updates were solid enough. 5 years ago it seemed like a "little miracle" of a camera. But in 2025 it's no longer as attractive to me.
It is unlikely that an RX100M8 would be able to provide an update here that is significant enough that people wouldn't rather expect it as a firmware update to RX100M7.
Interesting point.
Now if a purported professional vociferously demanding better AF passes on an update providing better AF (actually, are you on the latest firmware versions on all your cameras?), what does this bode to Sony?
Yes, all of gear is updated within 60 days of a firmware release.
Let's assume that you really need that better AF. Then eventually you will buy an RX100M7 when no RX100M8 becomes available. So Sony is in the situation of being able to sell you either a camera it already has developed, or a camera which it needs to develop.
No, the RX1007 is simply too old and dated now, unless I could pick one up cheap.

My Nikon Z50II and Zfc vastly outperform it and are compact enough, at least for the tasks I need a small camera for. My pair of Z9's are for more serious shooting and my Zf serves mainly as a location camera for film work.
So essentially you are saying that Sony has no chance to bring out an RX100M8 that would provide tangible benefits over what you already have.
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.

Canon did the right thing when designing the V1 or how they call it, but Sony has bigger fish to fry than to design a new compact camera body, the demand is not there anymore.

Cybershot cameras are a thing of the past.
There's def a lot the RX100 can't do. Most most obvious one is go anywhere near water. Another is anything with 10 bit video as it doesn't have it. An ultra wide lens version would be useful for vloggers and travel. There's plenty that can be improved on. The question is whether or not those improvements could happen at a reasonable price.
"reasonable price" depends on sales numbers, sales numbers depend on reasonable price. Sony is big in the sensor business so if (and only if) demand for such cameras develops, they can bootstrap production from the revenue from selling the necessary sensors to others.

As long as the demand for the necessary sensors remains comparatively flat, that is a pretty sure sign that R&D into new products is not likely to result in positive cash flow.

How many Bosch-branded cars are on the road? Sony is moving into a similar role with their optics and sensors, though they are retaining market share in the really high-priced mirrorless market.
 
Sony will still sell RX100 cameras as long as there is a demand, however they can't technically outperform the M7 without redesigning the whole thing.

The RX100 VII already does everything a pocket camera can and fast too, there's nowhere to go from here.

Canon did the right thing when designing the V1 or how they call it, but Sony has bigger fish to fry than to design a new compact camera body, the demand is not there anymore.

Cybershot cameras are a thing of the past.
There's def a lot the RX100 can't do. Most most obvious one is go anywhere near water. Another is anything with 10 bit video as it doesn't have it. An ultra wide lens version would be useful for vloggers and travel. There's plenty that can be improved on. The question is whether or not those improvements could happen at a reasonable price.
"reasonable price" depends on sales numbers, sales numbers depend on reasonable price. Sony is big in the sensor business so if (and only if) demand for such cameras develops, they can bootstrap production from the revenue from selling the necessary sensors to others.

As long as the demand for the necessary sensors remains comparatively flat, that is a pretty sure sign that R&D into new products is not likely to result in positive cash flow.

How many Bosch-branded cars are on the road? Sony is moving into a similar role with their optics and sensors, though they are retaining market share in the really high-priced mirrorless market.
Sony can also corner the market by offering a wide range of bodies built around the new sensor. They already have processors and algorithms developed. They kind of already have it- ZV, RX10, RX100... they just need an rugged model and/or an ultra wide. People aren't buying these cameras because they are old. They need updates to maintain interest.
People aren’t buying these cameras because they switched to smartphones many years ago. Other than for vloggers, the compact camera market shrivelled to an insignificant rump long ago. The market isn’t coming back. Canon knows that. Nikon knows that. Sony knows that. Panasonic knows that. But you know better?

As for an ultra-wide, isn’t an 18-50 equiv f/1.8-4.0 wide enough for vloggers?
 
PS: Yeah, I think and updated RX100VIII would sell VERY well. And it would bring more shooters into the system, which is a big part of the game.

Robert
Let's summarize that: you think an updated AF would be selling an RX100M8 to RX100M7 users. The RX100M7 has a seriously updated AF compared to the RX100M6. That doesn't make enough of a difference to you to put down the money for an RX100M7.
I did buy a RX1007. It was stolen. I didn't replace it because I was hopeful of a better updated 8 version. Time passed and I realized I was using my Nikon Zfc and Zf because AF and IQ were light years better.

No, they aren't tiny cams, but the Z50II I just picked up sits in the same little bad that holds my RX100VI.

So would I buy the RX1008? I might if the updates were solid enough. 5 years ago it seemed like a "little miracle" of a camera. But in 2025 it's no longer as attractive to me.
It is unlikely that an RX100M8 would be able to provide an update here that is significant enough that people wouldn't rather expect it as a firmware update to RX100M7.
Interesting point.
Now if a purported professional vociferously demanding better AF passes on an update providing better AF (actually, are you on the latest firmware versions on all your cameras?), what does this bode to Sony?
Yes, all of gear is updated within 60 days of a firmware release.
Let's assume that you really need that better AF. Then eventually you will buy an RX100M7 when no RX100M8 becomes available. So Sony is in the situation of being able to sell you either a camera it already has developed, or a camera which it needs to develop.
No, the RX1007 is simply too old and dated now, unless I could pick one up cheap.

My Nikon Z50II and Zfc vastly outperform it and are compact enough, at least for the tasks I need a small camera for. My pair of Z9's are for more serious shooting and my Zf serves mainly as a location camera for film work.
So essentially you are saying that Sony has no chance to bring out an RX100M8 that would provide tangible benefits over what you already have.
Did you READ my previous posts?

I'd love to see a RX1008 with better AF, better EVF and tweaked IQ along with better glass. Though I have limited use for it, I'd still buy it for the size and fun factor. Do I expect it to be released? Not likely. But I think it's a dumb decision just like Nikon not putting IBIS in the Z50II was a dumb decision. These companies blunder around on a regular basis with engineers battling bean counters far too often.

Before anyone suggests that these things can't be done, stop right there! Of course they can be done, just as we've seen for years. Are BIG leaps in tech likely? Probably not, but that's not why so many people people upgrade our gear.

We upgrade often for small, yet tangible improvements that can mean higher quality pics with higher hit rates. We pair down our requirements based on the situation before us.

The point here is whether or not an upgraded RX100 would be welcomed and sell.

My point is that it WOULD be hugely appreciated and it would absolutely sell. Would it be a huge seller? Not likely. But it would further build Sony's ecosystem.

For YEARS I've read posts with people hoping for an update to this camera. So it's pretty funny to see people defending an antique.

Robert
 
For YEARS I've read posts with people hoping for an update to this camera. So it's pretty funny to see people defending an antique.
You will also find that in those years when somewhat regular releases in the RX10 and RX100 lines occured, people will regularly have asked about news for new developments even right after an actual release and would state that they would rather wait for the next release than buy now.

This is just noise without any bearing on any actual need that wouldn't be served by existing products. Reliable as clockwork, and utterly unfazed by any actually released cameras.
 

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