No RX100 VIII? Seriously?

LOL!

Yep. The X100VII can't be improved on and the thousands of people asking if there might be an updated version don't know anything.

Furthermore, the lens, JPEG engine, AF module, EVF, Battery....that's all as good as it gets and in 6 years, there's nothing out there that could make it any better.

And all of the people who buy new cameras for those "small" improvements....? What do they know? And it can't possibly matter to buyers or an advertising camera to show off the latest tech, right?

Guys...stay out of the camera business. The entire industry literally exists on selling improved tech and it exists with little cameras and 100K pro cinema bodies as well.

No look...if you're happy with the old gear, GREAT! Enjoy. Lots of people shoot old stuff. But that's not what keeps the industry rolling and lots of amateurs and pros alike fully enjoy grabbing the advancements as they come. Kinda why the Nikon Z50II is selling well to folks with the older version. And I sold both the GRII and GRIII because the AF was just plain weak, while my Fuji X100V had reasonably good AF...but also sold for better more advanced gear. Now I'm a pro, but I don't meet many amateurs who don't want more capable gear either. In fact, they're often more demanding!

Cheers,

Robert
 
The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!

BTW: My Nikon Z9 and Zf are fantastic cameras, among the best I've ever used. But they can be improved and I'll likely pay for those tweaks, just as many do with lower end gear.

Robert
 
The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!
Nobody says it couldn’t be improved. Of course it could. But this is an argument about business cases, not technology.

We simply said that the R&D cost of producing a significantly improved model would not be recovered from the modest sales expected of any camera in this dramatically diminished segment. Sony obviously didn’t even think it was worth the very modest cost of adding a USB-C port and the slightly improved AF software that’s compatible with the Bionz X CPU.

Sony clearly knows this market very well, as it actually created the quality 1” sensor compact camera market in 2012. It also made the sensors for all the Canon and Panasonic (including Leica) competitors, who have also long abandoned the market (as did Nikon before even releasing its contenders). What secret market knowledge do you have that escapes the manufacturers who made all the cameras in the market?

So, why do you think you know so much more than all those manufacturers combined?
 
The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!
Nobody says it couldn’t be improved. Of course it could. But this is an argument about business cases, not technology.

We simply said that the R&D cost of producing a significantly improved model would not be recovered from the modest sales expected of any camera in this dramatically diminished segment. Sony obviously didn’t even think it was worth the very modest cost of adding a USB-C port and the slightly improved AF software that’s compatible with the Bionz X CPU.

Sony clearly knows this market very well, as it actually created the quality 1” sensor compact camera market in 2012. It also made the sensors for all the Canon and Panasonic (including Leica) competitors, who have also long abandoned the market (as did Nikon before even releasing its contenders). What secret market knowledge do you have that escapes the manufacturers who made all the cameras in the market?

So, why do you think you know so much more than all those manufacturers combined?
It's so great to hear your trust in Sony! They've never made a marketing mistake, right?

Robert
 
The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!
Nobody says it couldn’t be improved. Of course it could. But this is an argument about business cases, not technology.

We simply said that the R&D cost of producing a significantly improved model would not be recovered from the modest sales expected of any camera in this dramatically diminished segment. Sony obviously didn’t even think it was worth the very modest cost of adding a USB-C port and the slightly improved AF software that’s compatible with the Bionz X CPU.

Sony clearly knows this market very well, as it actually created the quality 1” sensor compact camera market in 2012. It also made the sensors for all the Canon and Panasonic (including Leica) competitors, who have also long abandoned the market (as did Nikon before even releasing its contenders). What secret market knowledge do you have that escapes the manufacturers who made all the cameras in the market?

So, why do you think you know so much more than all those manufacturers combined?
It's so great to hear your trust in Sony! They've never made a marketing mistake, right?
Following your disastrous advice would be the marketing mistake Sony has avoided. Ditto Nikon, Canon, Panasonic and Leica.
 
So, all you’re asking for is an all-new sensor, new hardware platform, new software and a new ruggedised, weather-sealed body, with a larger battery? It would be bigger, heavier, and much more expensive to make, plus it would have to include a large premium to cover the significant R&D costs that would have to be recovered from a much smaller market. So, think German Leica-level pricing. Still want one?
No, I asked for what I asked for. Don't tack on extra stuff (nobody said anything about an extra battery).
I simply listed the things that would need to be replaced to achieve what you said you wanted. The new, larger battery is a consequence of the more powerful hardware. All the Alpha cameras with the modern chipset needed the much larger battery. In fact, I made a mistake: I should have included an all-new lens in the list.
Yes, it would be bigger, heavier, and more expensive. No, it wouldn't require huge R&D costs to cover as Sony already has a lot of this tech and know how elsewhere. None of what Im asking for is new.
What other 1” sensor cameras have them?
Theres absolutely no reason this would have to be priced like a Leica either.
Of course it would. Much more expensive to build, and significant R&D costs to be recovered from tiny sales volumes.
Olympus basically makes a cheaper version of what I'm talking about in the TG-6. RX100 is actually heavier, mostly due to the metal body but also probably the bigger faster lenses.
Are you serious? You’re comparing a highly capable RX100 with a tiny sensor camera with a short, slow lens and no EVF, which produces worse results than a phone. Of course the far more capable RX100 weighs more!
As for why it's easier to weather seal something like an RX vs an ILC, obviously they have more control over the lens/body interface, and the camera being smaller with less controls and ports means less stuff to seal.
So you’d happily give up the pop-up flash and EVF? And the collapsing lens? And the long zoom range?
Are there any IPx8 ILCs?
Do any cameras have it?
I think you're more invested in this camera not coming out than I am in it coming out. We can quibble about what's necessary to make it happen but the point is there's room for improvement, and realistic paths for it to happen. Have a good one.
 
The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!
Nobody says it couldn’t be improved. Of course it could. But this is an argument about business cases, not technology.

We simply said that the R&D cost of producing a significantly improved model would not be recovered from the modest sales expected of any camera in this dramatically diminished segment. Sony obviously didn’t even think it was worth the very modest cost of adding a USB-C port and the slightly improved AF software that’s compatible with the Bionz X CPU.

Sony clearly knows this market very well, as it actually created the quality 1” sensor compact camera market in 2012. It also made the sensors for all the Canon and Panasonic (including Leica) competitors, who have also long abandoned the market (as did Nikon before even releasing its contenders). What secret market knowledge do you have that escapes the manufacturers who made all the cameras in the market?

So, why do you think you know so much more than all those manufacturers combined?
It's so great to hear your trust in Sony! They've never made a marketing mistake, right?
Following your disastrous advice would be the marketing mistake Sony has avoided. Ditto Nikon, Canon, Panasonic and Leica.
Pure conjecture on your part. Glad you trust Sony!

BTW, doesn't Sony still make RX100 models???

Understanding markets is why I wear a watch that costs more than most people's cars. Sony would do well in updating the RX100 or creating a new line to that end. If you believe that losing money on a specific model isn't part of a larger calculation, then you don't understand the business at all. BTW, I work in the film industry as well. I work with a lot of set photographers, location managers as well as amateurs. Meanwhile, other companies have continued to improve their compacts. I guess they're just not as smart as Sony, right?

I gotta say, I've never heard any photographer not want better/updated gear....until now. Maybe I should dig out my old 5D and D700 out of the closet?

LOL!

Robert
 
The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!
Nobody says it couldn’t be improved. Of course it could. But this is an argument about business cases, not technology.

We simply said that the R&D cost of producing a significantly improved model would not be recovered from the modest sales expected of any camera in this dramatically diminished segment. Sony obviously didn’t even think it was worth the very modest cost of adding a USB-C port and the slightly improved AF software that’s compatible with the Bionz X CPU.

Sony clearly knows this market very well, as it actually created the quality 1” sensor compact camera market in 2012. It also made the sensors for all the Canon and Panasonic (including Leica) competitors, who have also long abandoned the market (as did Nikon before even releasing its contenders). What secret market knowledge do you have that escapes the manufacturers who made all the cameras in the market?

So, why do you think you know so much more than all those manufacturers combined?
It's so great to hear your trust in Sony! They've never made a marketing mistake, right?
Following your disastrous advice would be the marketing mistake Sony has avoided. Ditto Nikon, Canon, Panasonic and Leica.
Pure conjecture on your part. Glad you trust Sony!
It’s not about whether I trust Sony. I’m simply explaining why Sony, Nikon, Canon, Panasonic and Leica all abandoned this market years ago. The one market they do still see is the vlogger segment, but the RX100M7 doesn’t appeal to that market.
BTW, doesn't Sony still make RX100 models???
It may or may not still be producing occasional small batches of the final model, the M7A (a slightly cut-down version of the M7). It seems to go in and out of stock.
Understanding markets is why I wear a watch that costs more than most people's cars. Sony would do well in updating the RX100 or creating a new line to that end.
You mean a gold-plated camera encrusted with diamonds that has an inaccurate clock, and needs regular servicing?
If you believe that losing money on a specific model isn't part of a larger calculation, then you don't understand the business at all.
Sony already has halo-model cameras, such as the A1 and A9m3. They’re the ones to get people into the Alpha ecosystem.
BTW, I work in the film industry as well. I work with a lot of set photographers, location managers as well as amateurs. Meanwhile, other companies have continued to improve their compacts.
Really? Name one! Just one will do.

Mostly, they’ve stopped producing them altogether.
I guess they're just not as smart as Sony, right?
Stick to the business you know. Don’t think that equips you to understand unrelated businesses.
I gotta say, I've never heard any photographer not want better/updated gear....until now. Maybe I should dig out my old 5D and D700 out of the closet?
The vast majority of people who used to buy compact cameras have switched to smartphones, An improved RX100 model won’t bring any of them back. The dwindling market now mostly consists of elderly men who don’t like using smartphone cameras.

The vloggers are catered for with dedicated cameras, such as Sony’s VZ-1 models (and the larger VZ-E10 and ZV-E1 models). With your background, you should know all about these, but appear not to.
 
So, all you’re asking for is an all-new sensor, new hardware platform, new software and a new ruggedised, weather-sealed body, with a larger battery? It would be bigger, heavier, and much more expensive to make, plus it would have to include a large premium to cover the significant R&D costs that would have to be recovered from a much smaller market. So, think German Leica-level pricing. Still want one?
No, I asked for what I asked for. Don't tack on extra stuff (nobody said anything about an extra battery).
I simply listed the things that would need to be replaced to achieve what you said you wanted. The new, larger battery is a consequence of the more powerful hardware. All the Alpha cameras with the modern chipset needed the much larger battery. In fact, I made a mistake: I should have included an all-new lens in the list.
Yes, it would be bigger, heavier, and more expensive. No, it wouldn't require huge R&D costs to cover as Sony already has a lot of this tech and know how elsewhere. None of what Im asking for is new.
What other 1” sensor cameras have them?
Theres absolutely no reason this would have to be priced like a Leica either.
Of course it would. Much more expensive to build, and significant R&D costs to be recovered from tiny sales volumes.
Olympus basically makes a cheaper version of what I'm talking about in the TG-6. RX100 is actually heavier, mostly due to the metal body but also probably the bigger faster lenses.
Are you serious? You’re comparing a highly capable RX100 with a tiny sensor camera with a short, slow lens and no EVF, which produces worse results than a phone. Of course the far more capable RX100 weighs more!
As for why it's easier to weather seal something like an RX vs an ILC, obviously they have more control over the lens/body interface, and the camera being smaller with less controls and ports means less stuff to seal.
So you’d happily give up the pop-up flash and EVF? And the collapsing lens? And the long zoom range?
Are there any IPx8 ILCs?
Do any cameras have it?
I think you're more invested in this camera not coming out than I am in it coming out. We can quibble about what's necessary to make it happen but the point is there's room for improvement, and realistic paths for it to happen. Have a good one.
We don’t need to quibble about anything, as there definitely won’t be such a camera. Sony abandoned this market six years ago, when it stopped all development work on Cyber-shot cameras.

The Xperia 1 range now gets the advanced Sony compact cameras. Sony describes it as ‘A smartphone with an Alpha™ heart’ — no mention of the long-forgotten Cyber-shot cameras.

 
I don't know why anyone pushes back on the idea of improving on the RX100VII. It's now still very good, but also very dated.
I don't think anybody's pushing back on the idea of new RX100 models, it's just that people aren't optimistic about it actually happening (or the RX10 V).
The lack of optimism is reasonable, looking at the observable data.

However, the future is sometimes surprising. I'm scratching my head at Fuji's introduction of a totally new vertical format 'half frame' small sensor JPEG-only camera that masquerades as a film camera, even to the point of requiring physical movement of a manual 'frame advance' lever before a photo can be taken in some modes. It can't have been a cheap project to produce such an oddball thing that AFAIK know nobody ever even asked for.
 
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The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!
Nobody says it couldn’t be improved. Of course it could. But this is an argument about business cases, not technology.

We simply said that the R&D cost of producing a significantly improved model would not be recovered from the modest sales expected of any camera in this dramatically diminished segment. Sony obviously didn’t even think it was worth the very modest cost of adding a USB-C port and the slightly improved AF software that’s compatible with the Bionz X CPU.

Sony clearly knows this market very well, as it actually created the quality 1” sensor compact camera market in 2012. It also made the sensors for all the Canon and Panasonic (including Leica) competitors, who have also long abandoned the market (as did Nikon before even releasing its contenders). What secret market knowledge do you have that escapes the manufacturers who made all the cameras in the market?

So, why do you think you know so much more than all those manufacturers combined?
It's so great to hear your trust in Sony! They've never made a marketing mistake, right?
Following your disastrous advice would be the marketing mistake Sony has avoided. Ditto Nikon, Canon, Panasonic and Leica.
Pure conjecture on your part. Glad you trust Sony!
It’s not about whether I trust Sony. I’m simply explaining why Sony, Nikon, Canon, Panasonic and Leica all abandoned this market years ago. The one market they do still see is the vlogger segment, but the RX100M7 doesn’t appeal to that market.
The relatively new D-Lux 8 says "hold my beer" and I hear rumblings that Canon is not giving up on a new Powershot. Then we have stuff like GRIII and X100VI doing very well, and that might push some buttons. We'll see!

BTW, doesn't Sony still make RX100 models???
It may or may not still be producing occasional small batches of the final model, the M7A (a slightly cut-down version of the M7). It seems to go in and out of stock.
Hmmmm. Why bother!?

Understanding markets is why I wear a watch that costs more than most people's cars. Sony would do well in updating the RX100 or creating a new line to that end.
You mean a gold-plated camera encrusted with diamonds that has an inaccurate clock, and needs regular servicing?
The last two watches I sold handed me just over 70K profit. True, they needed more servicing than my cheap 1K Hamilton watches, but those don't accrue in value. My Audi and Mercedes also need more care. Wanna play, gotta pay! ;-)

Understanding markets is something I'm pretty good at.

If you believe that losing money on a specific model isn't part of a larger calculation, then you don't understand the business at all.
Sony already has halo-model cameras, such as the A1 and A9m3. They’re the ones to get people into the Alpha ecosystem.
Right, because nobody buys entry level and moves up....except for 25% of the marketplace. I myself started with low-end gear and now own two complete pro systems.

That said, quite a few pros we work with carry small cameras. The RX100 series was popular for a while, but time marched on.

BTW, I work in the film industry as well. I work with a lot of set photographers, location managers as well as amateurs. Meanwhile, other companies have continued to improve their compacts.
Really? Name one! Just one will do.

Mostly, they’ve stopped producing them altogether.
Didn't DPreview just do a full run down of the top picks? LOL! Okay, most are old, but the segment isn't dead....just sleeping!

I guess they're just not as smart as Sony, right?
Stick to the business you know. Don’t think that equips you to understand unrelated businesses.
I'm in the business and I have family working for NikonUSA. Next?

I gotta say, I've never heard any photographer not want better/updated gear....until now. Maybe I should dig out my old 5D and D700 out of the closet?
The vast majority of people who used to buy compact cameras have switched to smartphones, An improved RX100 model won’t bring any of them back. The dwindling market now mostly consists of elderly men who don’t like using smartphone cameras.

The vloggers are catered for with dedicated cameras, such as Sony’s VZ-1 models (and the larger VZ-E10 and ZV-E1 models). With your background, you should know all about these, but appear not to.
Well...I guess you can keep hoping no one ever makes a better compact camera to top your ancient RX100. Good luck with that!

Robert
 
I don't know why anyone pushes back on the idea of improving on the RX100VII. It's now still very good, but also very dated.
I don't think anybody's pushing back on the idea of new RX100 models, it's just that people aren't optimistic about it actually happening (or the RX10 V).
The lack of optimism is reasonable, looking at the observable data.

However, the future is sometimes surprising. I'm scratching my head at Fuji's introduction of a totally new vertical format 'half frame' small sensor JPEG-only camera that masquerades as a film camera, even to the point of requiring physical movement of a manual 'frame advance' lever before a photo can be taken in some modes. It can't have been a cheap project to produce such an oddball thing that AFAIK know nobody ever even asked for.
When it comes to cameras, one thing is 100% certain...

Never say never.

Every year we see cameras that are totally unexpected. Sigma and Fuji released some shockers and I have good reason to expect that we'll see a small resurgence in the compact market. The next couple of years will tell.

Will Sony leave the segment empty forever? We'll see. Sony likes the idea of getting people into the entire system and they try to cover every base to pull customers aboard. Canon has also done that, but they don't have the cinema end fully worked out and Nikon is chasing them both.

Robert
 
The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!
Nobody says it couldn’t be improved. Of course it could. But this is an argument about business cases, not technology.

We simply said that the R&D cost of producing a significantly improved model would not be recovered from the modest sales expected of any camera in this dramatically diminished segment. Sony obviously didn’t even think it was worth the very modest cost of adding a USB-C port and the slightly improved AF software that’s compatible with the Bionz X CPU.

Sony clearly knows this market very well, as it actually created the quality 1” sensor compact camera market in 2012. It also made the sensors for all the Canon and Panasonic (including Leica) competitors, who have also long abandoned the market (as did Nikon before even releasing its contenders). What secret market knowledge do you have that escapes the manufacturers who made all the cameras in the market?

So, why do you think you know so much more than all those manufacturers combined?
It's so great to hear your trust in Sony! They've never made a marketing mistake, right?
Following your disastrous advice would be the marketing mistake Sony has avoided. Ditto Nikon, Canon, Panasonic and Leica.
Pure conjecture on your part. Glad you trust Sony!
It’s not about whether I trust Sony. I’m simply explaining why Sony, Nikon, Canon, Panasonic and Leica all abandoned this market years ago. The one market they do still see is the vlogger segment, but the RX100M7 doesn’t appeal to that market.
The relatively new D-Lux 8 says "hold my beer"
That’s basically a slightly updated 2018 Panasonic LX100 II. It’s older tech than the 2018 RX100M6. It doesn’t even have PDAF!

and I hear rumblings that Canon is not giving up on a new Powershot.
Yes, it’s another vlogger camera, obviously modelled on Sony’s VZ-1 and VZ-E10 models. Wider zoom range, no EVF. Sony showed the way in 2020, Canon belatedly followed in 2025.

Then we have stuff like GRIII and X100VI doing very well, and that might push some buttons. We'll see!
BTW, doesn't Sony still make RX100 models???
It may or may not still be producing occasional small batches of the final model, the M7A (a slightly cut-down version of the M7). It seems to go in and out of stock.
Hmmmm. Why bother!?
You don’t understand how the business works. These old legacy cameras are built to order, and a batch is only made when regional distributors collectively order enough. It’s not like new models, that are made to meet forecast sales.

Sony’s sales expectations for the M7 were so low that it didn’t even bother to produce a USB-C model. Instead, it produced a degraded ‘A’ model, which no longer (officially) offers micro-USB charging.

Understanding markets is why I wear a watch that costs more than most people's cars. Sony would do well in updating the RX100 or creating a new line to that end.
You mean a gold-plated camera encrusted with diamonds that has an inaccurate clock, and needs regular servicing?
The last two watches I sold handed me just over 70K profit. True, they needed more servicing than my cheap 1K Hamilton watches, but those don't accrue in value.
So stick to trading blingy jewellery. You’re obviously better at it than you are at camera market analysis.

My Audi and Mercedes also need more care. Wanna play, gotta pay! ;-)

Understanding markets is something I'm pretty good at.
Clearly not this one.

If you believe that losing money on a specific model isn't part of a larger calculation, then you don't understand the business at all.
Sony already has halo-model cameras, such as the A1 and A9m3. They’re the ones to get people into the Alpha ecosystem.
Right, because nobody buys entry level and moves up....except for 25% of the marketplace.
Yup. You seem to know nothing of Sony’s Alpha range, which offers a low entry point in the A6100 (cheaper than an RX100M7), with plenty of smooth upgrade options, all the way to the mighty A1 and A9.
I myself started with low-end gear and now own two complete pro systems.

That said, quite a few pros we work with carry small cameras. The RX100 series was popular for a while, but time marched on.
BTW, I work in the film industry as well. I work with a lot of set photographers, location managers as well as amateurs. Meanwhile, other companies have continued to improve their compacts.
Really? Name one! Just one will do.

Mostly, they’ve stopped producing them altogether.
Didn't DPreview just do a full run down of the top picks? LOL!
It’s just the latest update to an annual review.

Okay, most are old, but the segment isn't dead....just sleeping!
I guess they're just not as smart as Sony, right?
Stick to the business you know. Don’t think that equips you to understand unrelated businesses.
I'm in the business and I have family working for NikonUSA. Next?
I gotta say, I've never heard any photographer not want better/updated gear....until now. Maybe I should dig out my old 5D and D700 out of the closet?
The vast majority of people who used to buy compact cameras have switched to smartphones, An improved RX100 model won’t bring any of them back. The dwindling market now mostly consists of elderly men who don’t like using smartphone cameras.

The vloggers are catered for with dedicated cameras, such as Sony’s VZ-1 models (and the larger VZ-E10 and ZV-E1 models). With your background, you should know all about these, but appear not to.
Well...I guess you can keep hoping no one ever makes a better compact camera to top your ancient RX100. Good luck with that!
You really don’t get it, I’d be delighted if someone made an improved RX100M7. Unlike you I actually own one, and its predecessor, and use them more than my many larger cameras. But I’m an engineer and a realist, not a dreamer.
 
The AF on my RX100VI is very good, but you're dreaming if you don't think better AF isn't available. Tons of advancements have occurred on that front and that's what sells new cameras.
Apparently not, since the better autofocus performance did not make you buy an RX100M7.
I actually did buy it. Sadly it was stolen (off my boat!), but I still have the RX100V and VI.

I'm a professional shooter, so my primary gear is mostly Nikon, pair of Z9's, Zf, Zfc and so on. I've also owned Sony cinema cameras. I tend get the "better tool" whenever practical, but I'm not buying a 6 year old camera.

Yeah, nobody buys cameras for better AF, right? That's your position?

Oh boy.

Robert
That's not what he said. I shoot sports as a hobby. For a professional shooting sports the best AF is a good investment. The problem is if the RX100vii had the best AF in the world it still would be a poor sports camera because of lens range limitations and mediocre ergonomics due to it's small size. The refusal to buy an RX100vii simply because it's an old design really doesn't make much practical sense. Advancements in cameras has slowed to a snails pace to the point that a 6 year old camera is 95% as good as a new one.
Particularly if the new camera does not exist. Or is worse than the "old" one.
The RX1008 may very well exist, at least on paper. Will it ever appear? Only Sony knows.

Generally speaking, newer generations of cameras are better than the previous. In rare cases the designers blow it, but not often when it comes to cameras.

Sony did a good job with each generation of the RX100 series. They could do a LOT after 6 years to make the RX100 even more powerful.

But according to some folks.....nahhhhhh! LOL!!!
Nobody says it couldn’t be improved. Of course it could. But this is an argument about business cases, not technology.

We simply said that the R&D cost of producing a significantly improved model would not be recovered from the modest sales expected of any camera in this dramatically diminished segment. Sony obviously didn’t even think it was worth the very modest cost of adding a USB-C port and the slightly improved AF software that’s compatible with the Bionz X CPU.

Sony clearly knows this market very well, as it actually created the quality 1” sensor compact camera market in 2012. It also made the sensors for all the Canon and Panasonic (including Leica) competitors, who have also long abandoned the market (as did Nikon before even releasing its contenders). What secret market knowledge do you have that escapes the manufacturers who made all the cameras in the market?

So, why do you think you know so much more than all those manufacturers combined?
It's so great to hear your trust in Sony! They've never made a marketing mistake, right?
Following your disastrous advice would be the marketing mistake Sony has avoided. Ditto Nikon, Canon, Panasonic and Leica.
Pure conjecture on your part. Glad you trust Sony!
It’s not about whether I trust Sony. I’m simply explaining why Sony, Nikon, Canon, Panasonic and Leica all abandoned this market years ago. The one market they do still see is the vlogger segment, but the RX100M7 doesn’t appeal to that market.
The relatively new D-Lux 8 says "hold my beer"
That’s basically a slightly updated 2018 Panasonic LX100 II. It’s older tech than the 2018 RX100M6. It doesn’t even have PDAF!
It's still an updated model. Leica is forever behind, which is why I bailed on them.

and I hear rumblings that Canon is not giving up on a new Powershot.
Yes, it’s another vlogger camera, obviously modelled on Sony’s VZ-1 and VZ-E10 models. Wider zoom range, no EVF. Sony showed the way in 2020, Canon belatedly followed in 2025.
No EVF drives me nuts, but it's still a capable model if you can work with it, just like the GRIII. According to DPreview, Canon is RAMPING up production due to demand in the segment! Hmmmm!

Then we have stuff like GRIII and X100VI doing very well, and that might push some buttons. We'll see!
BTW, doesn't Sony still make RX100 models???
It may or may not still be producing occasional small batches of the final model, the M7A (a slightly cut-down version of the M7). It seems to go in and out of stock.
Hmmmm. Why bother!?
You don’t understand how the business works. These old legacy cameras are built to order, and a batch is only made when regional distributors collectively order enough. It’s not like new models, that are made to meet forecast sales.
LOL! Like I said, I have family working at Nikon. I've been shooting since I had my first Deardorff and my two projects (shot with Nikon and Sony gear) just screened at the Chinese Mann theater and screens next in NY.

I hire more photographers that you likely know and I know what they want. My views are based on experience rather than an "opinion" via the web.

Sony’s sales expectations for the M7 were so low that it didn’t even bother to produce a USB-C model. Instead, it produced a degraded ‘A’ model, which no longer (officially) offers micro-USB charging.
More proof that you just don't understand how companies work to complete an ecosystem. Did you know that many folks with FS5's, Fx6 and 9 and even the bigger stuff also use the little stuff? Do you know why?

Understanding markets is why I wear a watch that costs more than most people's cars. Sony would do well in updating the RX100 or creating a new line to that end.
You mean a gold-plated camera encrusted with diamonds that has an inaccurate clock, and needs regular servicing?
The last two watches I sold handed me just over 70K profit. True, they needed more servicing than my cheap 1K Hamilton watches, but those don't accrue in value.
So stick to trading blingy jewellery. You’re obviously better at it than you are at camera market analysis.
I don't trade jewelry. Sorry.

My Audi and Mercedes also need more care. Wanna play, gotta pay! ;-)

Understanding markets is something I'm pretty good at.
Clearly not this one.
My estate value says otherwise, but again, we'll see what happens. Keep rooting for lesser gear; it's a popular view!

If you believe that losing money on a specific model isn't part of a larger calculation, then you don't understand the business at all.
Sony already has halo-model cameras, such as the A1 and A9m3. They’re the ones to get people into the Alpha ecosystem.
Right, because nobody buys entry level and moves up....except for 25% of the marketplace.
Yup. You seem to know nothing of Sony’s Alpha range, which offers a low entry point in the A6100 (cheaper than an RX100M7), with plenty of smooth upgrade options, all the way to the mighty A1 and A9.
LOL! We shot a doc on the A9's along with the FS5 MKII. I've owned quite a few Sony cams, though I prefer Nikon overall for stills.

Like I said, in my business I get to not only use a wide variety of gear, I also get to work with shooters on a regular basis.

I myself started with low-end gear and now own two complete pro systems.

That said, quite a few pros we work with carry small cameras. The RX100 series was popular for a while, but time marched on.
BTW, I work in the film industry as well. I work with a lot of set photographers, location managers as well as amateurs. Meanwhile, other companies have continued to improve their compacts.
Really? Name one! Just one will do.

Mostly, they’ve stopped producing them altogether.
Didn't DPreview just do a full run down of the top picks? LOL!
It’s just the latest update to an annual review.
Oh, let's ask them to delete it!

Okay, most are old, but the segment isn't dead....just sleeping!
I guess they're just not as smart as Sony, right?
Stick to the business you know. Don’t think that equips you to understand unrelated businesses.
I'm in the business and I have family working for NikonUSA. Next?
I gotta say, I've never heard any photographer not want better/updated gear....until now. Maybe I should dig out my old 5D and D700 out of the closet?
The vast majority of people who used to buy compact cameras have switched to smartphones, An improved RX100 model won’t bring any of them back. The dwindling market now mostly consists of elderly men who don’t like using smartphone cameras.

The vloggers are catered for with dedicated cameras, such as Sony’s VZ-1 models (and the larger VZ-E10 and ZV-E1 models). With your background, you should know all about these, but appear not to.
Well...I guess you can keep hoping no one ever makes a better compact camera to top your ancient RX100. Good luck with that!
You really don’t get it, I’d be delighted if someone made an improved RX100M7. Unlike you I actually own one, and its predecessor, and use them more than my many larger cameras. But I’m an engineer and a realist, not a dreamer.
LOL! True, I don't own the 7 anymore, just the 5 and 6. I have amazing gear with more on the way because I have ALWAYS been a dreamer and been well rewarded for it.

RX1008 may never come...but something better eventually will. I believe Sony is dopey for leaving the segment, even at a loss. That's because I do understand the business.

Let's agree to agree that you're wrong about all of this! ;-)

Robert
 
Understanding markets is why I wear a watch that costs more than most people's cars.

I gotta say, I've never heard any photographer not want better/updated gear....until now. Maybe I should dig out my old 5D and D700 out of the closet?

LOL!

Robert
Apparently money is no object to you considering you spend that much on a watch of all things. Most people would consider that a waste of money. Unfortunately you are rare and for the vast majority of potential buyers a camera marginally better is not worth spending money on.
 
Understanding markets is why I wear a watch that costs more than most people's cars.

I gotta say, I've never heard any photographer not want better/updated gear....until now. Maybe I should dig out my old 5D and D700 out of the closet?

LOL!

Robert
Apparently money is no object to you considering you spend that much on a watch of all things. Most people would consider that a waste of money. Unfortunately you are rare and for the vast majority of potential buyers a camera marginally better is not worth spending money on.
I'm far more careful with money than most people. I only buy a watch at such a level if I can make money on it. I also collect rare movie posters, but they also gain in value. I take losses on cars, which is generally unavoidable. My camera gear makes me money for the most part, so it costs me nothing.

But none of this has to do with the RX1008.

Robert
 
I have the RX100 VI and still use it quite a bit when I'm not in the mood to carry my pro gear.

After all this time, and with compact cameras gaining in popularity again, why has Sony abandoned this line? I'd love an upgraded version and I know many folks feel the same way.

C'mon, Sony! Wake up! I know there was likely some RX100 development beyond the 7!

Robert
Not much hope. Seems to be zero intelligent activity in Sony Cyber-shot area since middle of 2019 when the M7 was released.

Since then the RX100M7A has surfaced to suit the Euro rules, but they did it in a near zero cost way. No improvements and maybe only a backward step of possibly (unproven so far) of removing ability to charge the battery in-camera.

As for an M8, what is the M7 missing that needs an update (apart from the often stated USB-C socket)? Would anyone be able to actually afford it?

As for me, still using M6 and cannot see any valid reason why I would ever need to update to M7 let alone M8. If I need better quality I reach for my ten year old M4/3 gear.
Theres a lot the M7 can improve on.

The JPG engine sucks. My phone has a much better gamma curve.

IP68 rating. It's so portable. But you can't use it near water or dust. I'm at the beach this week and it's painful.

10 bit video, and just more serious video capability in general. Again most phones have 10 bit video.

ML-enabled enhancements, like sweep panorama, fake bokeh, better/faster image stacking and hi res modes.

I am kind of over lugging around a $4K ILC kit. If Sony could make a 1" compact that ticks all those boxes, Id be happy to pay like 1500-2000 for it. Obviously it wont match a real large format camera in a laboratory but who cares. Everyone who wants more than a smartphone doesnt want an ILC.
Exactly.

I don't know why anyone pushes back on the idea of improving on the RX100VII. It's now still very good, but also very dated.

Let's be honest about it! The question is whether or not an update is good business.
That’s entirely what it’s about! Of course the legacy RX cameras could be improved—but where’s the business case for the business case for developing improved models?
Sony might think NO, but I think they'd be shocked how well it would sell IF they got the upgrades right.
Obviously Sony, despite making all the 1” sensors, knows much less about this market than you do. Perhaps you could help Sony with its decision by sharing your detailed business case, with the supporting data?
Because Sony's always made great market choices? They have been almost hilariously bad at it for decades and often in the face of rather obvious market trends.

Betamax anyone? Mylo, PSP Go and memory sticks? LOL!

I give you SONY, the same company that gave us Kraven and Madame Web. ;-)
And the mirrorless camera. And the vast majority of sensors used by all camera makers, so there’s that.



Betamax? Really?

PS: Yeah, I think and updated RX100VIII would sell VERY well. And it would bring more shooters into the system, which is a big part of the game.

Robert
 
PS: Yeah, I think and updated RX100VIII would sell VERY well. And it would bring more shooters into the system, which is a big part of the game.

Robert
Let's summarize that: you think an updated AF would be selling an RX100M8 to RX100M7 users. The RX100M7 has a seriously updated AF compared to the RX100M6. That doesn't make enough of a difference to you to put down the money for an RX100M7.

It is unlikely that an RX100M8 would be able to provide an update here that is significant enough that people wouldn't rather expect it as a firmware update to RX100M7.

Now if a purported professional vociferously demanding better AF passes on an update providing better AF (actually, are you on the latest firmware versions on all your cameras?), what does this bode to Sony?

Let's assume that you really need that better AF. Then eventually you will buy an RX100M7 when no RX100M8 becomes available. So Sony is in the situation of being able to sell you either a camera it already has developed, or a camera which it needs to develop.

Which variant is more cost-effective?
 
Enough pointless bickering, already. I don't know why some of you are getting so heated about a theoretical camera that's not even a rumor yet.
 
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I've been thinking, and I'm less optimistic about new RX100 models than I was before. The problem I see is that Sony might have priced themselves out of the market.

The RX100 VII went out of stock everywhere right as Trump announced his tariffs. The price went from $1300 to $1500...but it was mostly out of stock everywhere. Then the tariffs actually went in to effect, and the price went to $1700, but was still out of stock for a bit. Now that it's in stock, it's still in stock. Obviously I don't have sales figures, but even on Amazon it doesn't have the "XX bought in past month" like other items do, so it's probably not very many, and for one obvious reason.

My worry is that Sony will think "well, nobody is buying the RX100 VII, so we're not going to make any more and we're not going to work on a VIII." Even though the reason for that is because it's simply not worth $1700 to anybody.

And frankly, in my case, I don't think the camera is even worth the $1460 (after tax) that I paid for it. I didn't think it was before I purchased it either. Rather, the idea of the camera, to me, was worth what I paid. It being a small, pocketable (although I do use a belt pouch) camera that's more capable and versatile than my phone. The camera itself though I do not think is worth quite that much, and definitely isn't worth $1700 (~$1850 after taxes). Plenty of people balked at the $1300 price, and even the $1200 price when it was first introduced.

If Sony thinks the RX100 VII is worth $1700 now, what do they think the VIII would be worth? The same? Even more? Would anybody here pay ~$1800-2200 for an RX100 VIII? Does Sony think anybody would?

RX production and/or future development might not be feasible in this current situation, largely due to the tariffs in the USA. It might take another 3.5 years before that happens, unless Trump dies or eats a chicken taco first (mmmmm...chicken tacos...). Sony could move production to Japan, but that might cost as much (or more) than Chinese production plus tariffs.

I think a $1500 RX100 VIII, with all the reasonable improvements we've suggested, would be a winner for Sony, assuming it's profitable for them at that price. More than that and I think they'd be expecting too much from their customers, for a 1" sensor camera.
 

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