"Absence makes the heart grow fonder"....it is a mainstay of marketing and maximizing profits.
It is my premise that this isn't a manufacturing miscalculation, rather a purposeful decision based off of X100 sales experience.
How does under-pricing a product with production constraints maximize profits?
Please explain, in the context of over 500,000 pre-orders for the X100VI in China alone.
I empathize with you, and wish you had a better experience. You are now part of their 'unsatisfied customer' metric that lets them know their strategy is working.
It generates more demand than you can effectively produce, and keeps your manufacturing full. In marketing parlance, FOMO (Fear Of Missing Out) is in full swing.
Wouldn’t Fuji make more money if they produced more, or raised prices?
I do not know how money dynamics work, but think of it:
I extended Adorama's lines of credit by 5000$ when I put the preorder , they do not charge me yet , that is true, but their line of credit is extended non thee less , they can use it to do other stuff in their businesses ( they borrowed 5K from me free of interest "so to speak"
Same goes to Fuji when they receive the preorder , they do not charge yeet ( they did not deliver) but their line of credit is extended also by 5K ….you see….
This is how the whole market works, this is how mortgages work , this how each time you open a credit card your line of credit goes to multiplications in money dealing chopped and packed and slapped god knows what ( triple A , double A …?) and mixed packages of bad ones and good ones dealt multiple times on the market.
Again I do not know the dynamics but I am positive there is something to it, as a commenter said on their thread :
"explain to me 100000 fuji x100 preorders"
Well here is your explanation
it is 100000 X1400+ $ a pop multiplied in the market AS A CREDIT LINE….
That is thee difference between PREORDER…and ORDER to something already in stock.