Done with Fuji and Adorama forever...

This GFX100RF experience was an eye opener to me on how things are handled nowadays from business aspect in retail stores like Adorama and from camera manufacturers like Fuji…..I am done with Fuji's games FOREVER and done with Adorama's disrespect to a customers willing to fork 5K for a point and shoot camera.

I canceled my Preorder for GFX100RF.

Such a relief….!!

For everyone who got his camera I wish you the best and I will still enjoy what you capture with it.

SilverEagle1962 said:

This GFX100RF experience was an eye opener to me on how things are handled nowadays from business aspect in retail stores like Adorama and from camera manufacturers like Fuji…..I am done with Fuji's games FOREVER and done with Adorama's disrespect to a customers willing to fork 5K for a point and shoot camera.

I canceled my Preorder for GFX100RF.

Such a relief….!!

For everyone who got his camera I wish you the best and I will still enjoy what you capture with it.

Click to expand...

Are you saying that Adorama handled the GFX100RF situation differently than any of the other name US dealers? Didn't they all take orders until Fuji cut it off? And don't they all continue to be unable to give any timelines as to if/when delivery might occur for those not lucky enough to get one of the few that did ship to buyers on the list?

As for Fuji, the handwriting has been on the wall for a good year and a half, starting with the X100V. The writeup with the MAP Camera Japan month of April top ten sales list (fascinating reading even in translation regardless of brand or model) notes GFX100RF is under supplied, and states that preorders are not available for X100VI and X-M5. That is Japan, so not blameable on the US tariff situation. Bottom line, it's been clear for a long while that if you decide to sign on for Fuji's nonsense, er, unique supply challenges, by way of getting on an order list, it's best to do so with eyes open.

Sorry for your disappointment and frustration. There are a lot of amazing cameras out there, hoping you find a good match.

https://news.mapcamera.com/maptimes/2025年4月-新品・中古デジタルカメラ人気ランキング/

Hi,

Looked to me that Adorama and B&H continued accepting pre orders for a few days after Fuji called a halt. And, that makes sense seeing as how both outfits were on Holiday and their computers just carried on.

Stan

Stan Disbrow said:

Hi,

Looked to me that Adorama and B&H continued accepting pre orders for a few days after Fuji called a halt. And, that makes sense seeing as how both outfits were on Holiday and their computers just carried on.

Stan

Click to expand...

I preordered from B&H on 23 March (preorders opened on 20 March). Before Fuji could get sufficient units in the US, the tariffs hit (this came from a B&H rep). I had ordered a silver version suspecting the black would be in higher demand. When the 24th came, I was not high enough on the list. So I checked Adorama and they implied they had a silver unit available - not preorder. So what the heck so I clicked order. The black unit said unavailable. But after I ordered it comes back backordered. I found that a bit deceptive.

I reached out to B&H two weeks ago and they told me that because of the tariffs, Fuji did not deliver as many as the promised suspending shipments until they got a better handle on the impact of the tariffs. B&H also advised to expect a price increase. I asked if they had any indication of when fuji would ship more and they said 2 to five weeks they expect to see more but have no idea how many.

Yesterday I got an Email from B&H indicating my 100RF has shipped. The good news it was at the original price. I contacted Adorama to cancel the order I had there which went fine. While I trust B&H more than Adorama they are both reputable companies. The mess with tariffs and suspension of preorders happened during the Jewish holiday of Passover when no one was manning the shop at either Adorama and B&H. That could have caused issues. However, like Fuji all retailers were caught between a rock and hard spot because of the tariffs. Although B&H shipped my order, they still show the 100RF as backordered.

It is clear that Fuji is having a difficult time estimating demand of new cameras. That also seems to be showing up in Fuji's revenue as its pro imaging revenue was up 24%. Both the X100VI, 100RF and M5 exceeded Fuji's projected demand. I think that the US is going to take in brunt of that impact. Why would Fuji, Sigma, Canon, or any other camera company that can sell all the units it can build deal without the aggravations and cost of an incoherent US tariff policy when it can sell all it can build without having to deal with the US? Today, the US doubled down on its chaotic tariff policy.

I noticed that the FX 16-55 f2,7 II is now selling for $1399, while I paid $1199 for it a few months ago before the tariffs.

--
"The winds of heaven is that which blows between a horse's ears," Bedouin Proverb
__
Truman
DPR Co-MOD - Fuji X
www.tprevattimages.com

"Absence makes the heart grow fonder"....it is a mainstay of marketing and maximizing profits. It is my premise that this isn't a manufacturing miscalculation, rather a purposeful decision based off of X100 sales experience.

Ferrari are the masters of this....going so far as to unabashedly adding a 'fair market value markup' to their cars window sticker when they were restricting output. Sometimes this was double the MSRP.

I empathize with you, and wish you had a better experience. You are now part of their 'unsatisfied customer' metric that lets them know their strategy is working.

jerseyinHK said:

"Absence makes the heart grow fonder"....it is a mainstay of marketing and maximizing profits.

It is my premise that this isn't a manufacturing miscalculation, rather a purposeful decision based off of X100 sales experience.

Click to expand...

How does under-pricing a product with production constraints maximize profits?

Please explain, in the context of over 500,000 pre-orders for the X100VI in China alone.

jerseyinHK said:

I empathize with you, and wish you had a better experience. You are now part of their 'unsatisfied customer' metric that lets them know their strategy is working.

Click to expand...

Doppler9000 said:

jerseyinHK said:

"Absence makes the heart grow fonder"....it is a mainstay of marketing and maximizing profits.

It is my premise that this isn't a manufacturing miscalculation, rather a purposeful decision based off of X100 sales experience.

Click to expand...

How does under-pricing a product with production constraints maximize profits?

Please explain, in the context of over 500,000 pre-orders for the X100VI in China alone.

Doppler9000 said:

I empathize with you, and wish you had a better experience. You are now part of their 'unsatisfied customer' metric that lets them know their strategy is working.

Click to expand...

Click to expand...

It generates more demand than you can effectively produce, and keeps your manufacturing full. In marketing parlance, FOMO (Fear Of Missing Out) is in full swing.

Airlines do this all the time. They offer 'taster' pricing, and by the time you actually receive the product, you are 30% higher than the advertised price.

jerseyinHK said:

Doppler9000 said:

jerseyinHK said:

"Absence makes the heart grow fonder"....it is a mainstay of marketing and maximizing profits.

It is my premise that this isn't a manufacturing miscalculation, rather a purposeful decision based off of X100 sales experience.

Click to expand...

How does under-pricing a product with production constraints maximize profits?

Please explain, in the context of over 500,000 pre-orders for the X100VI in China alone.

jerseyinHK said:

I empathize with you, and wish you had a better experience. You are now part of their 'unsatisfied customer' metric that lets them know their strategy is working.

Click to expand...

Click to expand...

It generates more demand than you can effectively produce, and keeps your manufacturing full. In marketing parlance, FOMO (Fear Of Missing Out) is in full swing.

Click to expand...

Wouldn’t Fuji make more money if they produced more, or raised prices?

Doppler9000 said:

jerseyinHK said:

Doppler9000 said:

jerseyinHK said:

"Absence makes the heart grow fonder"....it is a mainstay of marketing and maximizing profits.

It is my premise that this isn't a manufacturing miscalculation, rather a purposeful decision based off of X100 sales experience.

Click to expand...

How does under-pricing a product with production constraints maximize profits?

Please explain, in the context of over 500,000 pre-orders for the X100VI in China alone.

Doppler9000 said:

I empathize with you, and wish you had a better experience. You are now part of their 'unsatisfied customer' metric that lets them know their strategy is working.

Click to expand...

Click to expand...

It generates more demand than you can effectively produce, and keeps your manufacturing full. In marketing parlance, FOMO (Fear Of Missing Out) is in full swing.

Click to expand...

Wouldn’t Fuji make more money if they produced more, or raised prices?

Click to expand...

I do not know how money dynamics work, but think of it:

I extended Adorama's lines of credit by 5000$ when I put the preorder , they do not charge me yet , that is true, but their line of credit is extended non thee less , they can use it to do other stuff in their businesses ( they borrowed 5K from me free of interest "so to speak"

Same goes to Fuji when they receive the preorder , they do not charge yeet ( they did not deliver) but their line of credit is extended also by 5K ….you see….

This is how the whole market works, this is how mortgages work , this how each time you open a credit card your line of credit goes to multiplications in money dealing chopped and packed and slapped god knows what ( triple A , double A …?) and mixed packages of bad ones and good ones dealt multiple times on the market.

Again I do not know the dynamics but I am positive there is something to it, as a commenter said on their thread :

"explain to me 100000 fuji x100 preorders"

Well here is your explanation

it is 100000 X1400+ $ a pop multiplied in the market AS A CREDIT LINE….

That is thee difference between PREORDER…and ORDER to something already in stock.

--
https://www.flickr.com/photos/151760793@N02/

SilverEagle1962 said:

Doppler9000 said:

jerseyinHK said:

Doppler9000 said:

jerseyinHK said:

"Absence makes the heart grow fonder"....it is a mainstay of marketing and maximizing profits.

It is my premise that this isn't a manufacturing miscalculation, rather a purposeful decision based off of X100 sales experience.

Click to expand...

How does under-pricing a product with production constraints maximize profits?

Please explain, in the context of over 500,000 pre-orders for the X100VI in China alone.

SilverEagle1962 said:

I empathize with you, and wish you had a better experience. You are now part of their 'unsatisfied customer' metric that lets them know their strategy is working.

Click to expand...

Click to expand...

It generates more demand than you can effectively produce, and keeps your manufacturing full. In marketing parlance, FOMO (Fear Of Missing Out) is in full swing.

Click to expand...

Wouldn’t Fuji make more money if they produced more, or raised prices?

Click to expand...

I do not know how money dynamics work, but think of it:

I extended Adorama's lines of credit by 5000$ when I put the preorder , they do not charge me yet , that is true, but their line of credit is extended non thee less , they can use it to do other stuff in their businesses ( they borrowed 5K from me free of interest "so to speak"

Same goes to Fuji when they receive the preorder , they do not charge yeet ( they did not deliver) but their line of credit is extended also by 5K ….you see….

This is how the whole market works, this is how mortgages work , this how each time you open a credit card your line of credit goes to multiplications in money dealing chopped and packed and slapped god knows what ( triple A , double A …?) and mixed packages of bad ones and good ones dealt multiple times on the market.

Again I do not know the dynamics but I am positive there is something to it, as a commenter said on their thread :

"explain to me 100000 fuji x100 preorders"

Well here is your explanation

it is 100000 X1400+ $ a pop multiplied in the market AS A CREDIT LINE….

That is thee difference between PREORDER…and ORDER to something already in stock.

Click to expand...

This is a complex issue, and companies do not share their inner pricing/marketing strategy. The end result is the same....the OP gave a deposit, waited for a product, and in the end never got to use the product. He did get some angst and frustration. This will deter some potential buyers and generate another group of buyers that have FOMO.

I feel bad for the OP regardless.

Particularly when it comes to an entirely new and unique product.


I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.


As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

liggy said:

Particularly when it comes to an entirely new and unique product.

I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.

As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

Click to expand...

I tend to agree.

liggy said:

Particularly when it comes to an entirely new and unique product.

I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.

As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

Click to expand...

But MAP Camera Japan notes in the April 2025 post I linked above that GFX100RF supply is not on hand. Per their item listings they are taking orders, but the camera is not in stock. And they are outright not taking orders for X100VI or X-M5. That's not about US tariffs. It's about something else.

UsherFellig said:

liggy said:

Particularly when it comes to an entirely new and unique product.

I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.

As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

Click to expand...

But MAP Camera Japan notes in the April 2025 post I linked above that GFX100RF supply is not on hand. Per their item listings they are taking orders, but the camera is not in stock. And they are outright not taking orders for X100VI or X-M5. That's not about US tariffs. It's about something else.

Click to expand...

This appears more likely the case. We also can't get things from Fuji in Hong Kong. I asked a few months ago about an x100 while in the Fuji factory store, and they just laughed. Happy to show it to you and take your money, but all it does is gets you in the queue. And you can get pretty much anything that is manufactured anywhere in the world here. There isn't a friendlier place for imports than HK.

It is easy to blame everything on the tariffs. Some companies do have this as a genuine issue, yet there will be bad actors hiding behind it. Fuji has shown its true colors long before the tariffs were in place.

In some respects you can see the marketing meeting now.......

I've got this idea for an entirely new camera......goes on to describe what it is....

How many should we make? Don't know, no one's done this before

What specs should we go for? Don't know, why dont we listen to the forums on places like DPR

What about supply chain.......don't know, see above

What about our markets.....well, some are acting up a bit strange recently

So, in summary, we think we have a great idea, don't know how many to make as there are no metrics on a camera like this, so we will make an educated guess and go for x units. The factories can spin out x units, maybe push to 10% more if demand is good

etc, etc.

From my understanding in the UK, pretty much all initial orders were met, same appears to be the case in the rest of Europe, or at least I'm not hearing much in the way of noise. The only market that is generating noise from what I can see is the US market. If I were selling into that market right now and had a product I could readily move to another market and sell that is what I would do. If that is what Fuji is doing who could blame them.

Again, here in the UK a quick search through the retail sites show it on backorder now

Patience is a virtue sometimes when we cant get what we want right now

UsherFellig said:

liggy said:

Particularly when it comes to an entirely new and unique product.

I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.

As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

Click to expand...

But MAP Camera Japan notes in the April 2025 post I linked above that GFX100RF supply is not on hand. Per their item listings they are taking orders, but the camera is not in stock. And they are outright not taking orders for X100VI or X-M5. That's not about US tariffs. It's about something else.

Click to expand...

yes …it is about Fuji is very smart and cunning, they do not have the capital for the production , they create Great product ( GFX100Rf, X100VI so on so forth ) and price it right then they will get your money in advance with preorder to make it and sell it at their timeline not yours or mine ( some got their X100v after ONE YEAR, no tariffs then)…Smart strategy , cunning , but I will not cave to it, I am done with it. if product is on the shelf I will buy it, if it is not I will not , that is all to it and that concludes my take on the issue…for others who got this great camera wish them the best.

SilverEagle1962 said:

UsherFellig said:

liggy said:

Particularly when it comes to an entirely new and unique product.

I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.

As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

Click to expand...

But MAP Camera Japan notes in the April 2025 post I linked above that GFX100RF supply is not on hand. Per their item listings they are taking orders, but the camera is not in stock. And they are outright not taking orders for X100VI or X-M5. That's not about US tariffs. It's about something else.

Click to expand...

yes …it is about Fuji is very smart and cunning, they do not have the capital for the production , they create Great product ( GFX100Rf, X100VI so on so forth ) and price it right then they will get your money in advance with preorder to make it and sell it at their timeline not yours or mine ( some got their X100v after ONE YEAR, no tariffs then)…Smart strategy , cunning , but I will not cave to it, I am done with it. if product is on the shelf I will buy it, if it is not I will not , that is all to it and that concludes my take on the issue…for others who got this great camera wish them the best.

Click to expand...

No disrespect, but this sounds more like a conspiracy theory rather than a deliberate business practice. For example, I've bought 2 cameras in the last year or so, both fuji, both pre-orders, both secured with a £100 refundable deposit through my local shop, both available on release day - that was the 2 unicorn cameras of X100VI and GFX100RF.

Looking at availability in the UK right now the only cameras not available are those where Fuji has said demand is higher than they expected, so GFX100RF, X100VI, X-M5 and X-T30. Aside from the X-T30, all the others were slated by the interwebs and yet are the hardest to get hold of, which indicates a couple of things to me, 1) Fuji do know what sells, 2) How many of what product you manufacture is a balancing act in production lines and supply chains and finally,

If you want a camera and the forums are slating it, get your pre order in early as it will sell out!

UsherFellig said:

liggy said:

Particularly when it comes to an entirely new and unique product.

I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.

As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

Click to expand...

But MAP Camera Japan notes in the April 2025 post I linked above that GFX100RF supply is not on hand. Per their item listings they are taking orders, but the camera is not in stock. And they are outright not taking orders for X100VI or X-M5. That's not about US tariffs. It's about something else.

Click to expand...

Looks like a multifaceted problem.

Pure speculation on my part that it is a combination of supply chain, production capacity and demand outpacing projections and allocation of product going to the most profitable markets.

I can scarcely imagine that it is some high finance scheme by Fuji to profit off of the float on any funds they receive on preorders.

I'm not sure I even understand how that could be a thing because nearly all of my preorder situations didn't involve prepayment.

I was only charged when the product(s) shipped.

Furthermore I don't believe that Fuji is undercapitalized. The camera division is very small relative to their other businesses.

liggy said:

Particularly when it comes to an entirely new and unique product.

I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.

As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

Click to expand...

(as also posted on another forum on Open Talk Forum):

https://bythom.com/newsviews/the-tariff-changes-update.html

mujana said:

liggy said:

Particularly when it comes to an entirely new and unique product.

I'd be more inclined to blame the nonsensical, cavalier nature of the tariff landscape more than anything else.

As someone who has worked side by side with PMs on forecasts I know I'd be recommending shifting shipments to other markets instead of the clown show here in the US until things settle down.

Click to expand...

(as also posted on another forum on Open Talk Forum):

https://bythom.com/newsviews/the-tariff-changes-update.html

Click to expand...

Just read that. I can hardly believe I'm going to say this but I agree with Thom 100% there.