This lens is already reduced 10% at wex in UK. I have never seen that happening for new Sony lenses. it is also included in the welcome to alpha which is unusual for new launches
The 16-35GMII has yet to have any price reduction and is not part of summer or winter cashback only the welcome to alpha
Personally I am not interested in this lens as I only shoot wider that f/2.8 wide angle lenses and this is not one. I struggle to see a use case when you can get 35 and 50 GM two lenses that are the sharpest Sony has ever made.
The lens has been selling out regularly on Sony's website, showing either a Notify me button or a delayed shipping time, like as of right now. I haven't seen any discount on the US website.
The 16-35 GM II is in stock, and shows the same cash back offer.
That doesn't fit the proposed narrative heh, what's funny is he just bought a 12-24 GM which is as niche as anything else, they're all great lenses catering to different audiences and use cases... I think unless you work at Sony's bean counting office it'd be a stretch to call any of them a flop, specially based on some observation around the relatively small market in the UK.
I wonder who is going to buy this lens because the use case is very specific
Events are a specific use case yes, but there's a lot of photogs shooting a lot of events worldwide.
I am not interested and to me it is madness but one of my past bosses once said
It does not matter how stupid is the idea behind your product someone somewhere in the world will wake up and will want to free themselves from their money to buy something so it is impossible you get total zero sales
I think Sony probably evaluated the market a little better than that, but you're entitled to your opinion.
My question to you is would you buy this lens? And what for?
If I was covering events or concerts in a professional capacity I would consider it, same with weddings, certain sports shot at very close distances, etc. I'd probably start with the 50-150 though and then decide how much wider I wanna go.
video as advertised on the lens page or what else is going to make something happen you can't already do with lenses that exist?
I don't really understand what makes it that much wilder to you than older 24-70s at not too dissimilar weights.
The US is not a good metric for penetration is such a large market there is always a fool as per logic above
Plenty of sales in the US, I'd say that makes it a good metric. Let's turn this around, what makes you think your 12-24 GM is any less niche? From what I've seen the only people that stretch for that one are astro photographers and certain people that want the absolute best for interiors and architecture, but a lot of those people also settle for the G or the Sigma, and it's just as heavy and as expensive as this one.