That's my rule of thumb.
Gygabyte has their Ultra Durable motto, while Asus has ROG and LED lights, personaly i'd rather play games on a mobo that outlasts the warranty by more than 6 months, even if that means not being cool.
Normally you would replace the part that fails after a few years, unfortunately for motherboards they are only produced for a couple of years before the socket gets changed, so good luck finding a new motherboard for your 5-7 year old computer.
PS When it comes to PSUs and GPUs, avoid Gygabyte as well, apparently only their motherboards are ultradurable, the rest is just rebadged asus stuff.
My Gigabyte RTX 3080 has been reliable, as was the Gigabyte GTX 1080Ti before it.
No problems with my Gigabyte RTX 4090.
My TRX50 Aero D (Rev. 1.0) motherboard has been less of a treat. The way its BIOS settings are arranged is surprisingly poor. To enable Secure Boot, I've had to toggle some settings, rather than just making a setting. Flaky. I also had some USB ports fail. Fortunately, that was during the shop's return window. Board #2 has been solid (touch wood). It's not labelled as "ultradurable", but it's not inexpensive.
Over the years, I've found that I prefer the way Asus does their BIOS settings. I don't know about their current reliability. I have a Z690-E from them that was a little questionable out of the box: it set power limits for Intel Gen13 CPUs that were in excess of Intel's recommendations. That gave slightly better numbers in benchmarking, although it may have exacerbated the fried Gen13/14 problem.