IBIS sells and Olympus built their business on it - but now "everybrand" has IBIS and only those rusted into Olympus/OMS see it as a particular brand advantage any more.
But Olympus is still the only brand who makes it standard. All their cameras have it. I know, not the same as exclusivity but it's still something.
The other brands keep the feature as a premium. No IBIS for XA5, A6100, Z fc, GF10 or R100 owners.
I don't think the feature is that essential, I still use cameras without it, but it is nice to have nonetheless.
Dinna ferget the puir wee G100/D without IBIS and struggling to exist .....
Your comments are refreshing - others seem to think that without IBIS photography is useless.
There are people that seem to think that anyone that isn't interested in buying a G100/D because it doesn't have IBIS, must therefore believe that without IBIS photography is useless.
"No IBIS" = "dealbreaker".
Such is the power of how hard IBIS has been promoted.
Myself I can manage without IBIS, OIS is also nice, but I can manage without it as well. However I am not adverse to having and using any stabilisation system that is offered. That extends to fast lenses as fast shutter speeds are in effect just another way of stabilising a shooting platform.
The tripod and flash - the darlings of the film camera user have been relegated to very occasional use by alternate mechanical stabilisation methods. With a nod to better lenses.
Photography is a melange of settings and making it easier for photographers but when learned skill sets are increasingly seen as unnecessary then where is the fun/joy of crafting an image?
I can manage without AF, IS, lots of DR, subject recognition, in camera jpeg production, a viewfinder, electronic lens connection, flash, lots of fancy buttons and wheels…
I draw the line at having to use a separate meter.
There are times when I value all of these.
Should I been criticising others who won’t buy kit that doesn’t meet enough of their needs? In my experience, high performers in any field will exploit any tool or advantage they can.
I feel a rant coming on about all the ISO obsessed jpeg shooters who prevent camera manufacturers developing proper exposure management tools.
Well maybe not…
Photography is about light, subject engagement, capturing images and processing them to a picture.