I have seen Keith's video and can only speak from my personal experience that using 720 ppi instead of 360 does not visibly improve prints, except perhaps under a microscope or where detail of the file would otherwise be significantly sacrificed.That's not what Keith Cooper concluded. See his YouTube video.While it theoretically makes sense to use 720 ppi to preserve detail, detail cannot be created by expanding a file through interpolation. If the original file size and print size would produce less than 360 ppi, then raising the ppi to 720 will not add detail or otherwise improve the print, from my experience. In addition, improvements using 720 ppi, even where arguably warranted, does nothing discernable to the naked eye, in my experience, using the Epson 3880 or P900.
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