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New OLYMPUS branded camera
- Thread starter Cafe Racer
- Start date
cba_melbourne
Veteran Member
Well, closely related to telescope astrophotography, is microscope microphotography. It is nowdays also only a small niche for microscopy amateurs (pro's use dedicated video cameras). It may require the filters for near IR and UV to be removed, and replaced by body mounted filter frames like in the EM1.3-"astro" to allow for normal camera use too. So we may one day see an EM1.3-"micro". Likely the market is very limited, maybe some 100 units per year, just as with astro.I think that whatever OMDS has planned it seems it might be going in a direction that I, and perhaps some others, hadn't considered. I'll have to admit coming out with a rejiggered E-M1 II "Astro" wasn't something I even imagined. I can't wait to see what's next.You may be right about the Pentax thing. I think they might be keeping their powder dry. OMG, I hope they don't resurrect the old half frame film PENsIt should be abundantly clear by now: OMDS is rapidly entering Pentax mode. The good news is that the OM-1/OM-1 II are arguably the best crop body available and m4/3 still has one of the best lens line-ups available, full stop.If OMDS decided they have to make this specialist camera so cost effective that they can't even make a top plate with their current brand name, then I have to wonder if they're experiencing serious financial problems. OMDS announced in 2022 that they would no longer use the Olympus name on their products and they've actually re-branded some of their lenses. Why wouldn't they also re-brand this camera?It's odd but understandable. Clearly there was a need which led to a business decision that the most cost/effective way of producing such a specialised camera was to re-engineer old E-M1 III stockMaking a variant of a camera is not unusual but after announcing in 2022 that the Olympus branding would be removed from their entire product portfolio it seems like an odd move as far as brand identity is concerned. They've already released two cameras and several lenses with the OM System branding. If this is old stock being "re-engineered" then why not at the same time 're-engineer' a new top cover with the OM System branding on it? I would have thought the OM System brand name would be an important aspect of their camera business.I surmise they are old stock/inventory and they have been re-engineered to make the sensor more sensitive to Astronomy usage.OMDS will launch a 'new' camera branded Olympus rather than OM System. It's an E-M1 iii Astro. This seems odd as I thought the brand name was changed to OM System so no more Olympus branded products. Do they have a new contract to use the Olympus name? Why an Olympus E-M1 iii Astro, wouldn't an OM System OM1 Astro make more sense as far as brand identity is concerned? It seems odd unless there's been some internal mistake with the product photo.
IIRC whilst still under Olympus or was it shortly after the changeover to OMDS? There were two such modified models aimed at the highly niche museum & specialist "archive records" usage market. So, such re-engineering is nothing new!
Back in the film days, Olympus made many such cameras that were either dedicated to microscope use only, or also allowed normal lenses to be mounted.
Cafe Racer
Senior Member
Or perhaps they're resurrecting old cameras designed and developed by Olympus because they have no intention of designing and developing any of their own.
cba_melbourne
Veteran Member
Very few people will buy this camera for telescope use.I would think if they've decided to release a camera for Astro photography then they believe the volume of sales will be enough to return a profit; in which case why not use the current, more relevant brand name to increase brand awareness among the astro photography community. It's priced at $2000 after all, not exactly a bargain basement camera even if it was a bargain basement production!I don't get that gist. This is going to be an extremely niche low volume camera, so it makes zero sense to make a mold just to change the top plate logo.If OMDS decided they have to make this specialist camera so cost effective that they can't even make a top plate with their current brand name, then I have to wonder if they're experiencing serious financial problems. OMDS announced in 2022 that they would no longer use the Olympus name on their products and they've actually re-branded some of their lenses. Why wouldn't they also re-brand this camera?It's odd but understandable. Clearly there was a need which led to a business decision that the most cost/effective way of producing such a specialised camera was to re-engineer old E-M1 III stockMaking a variant of a camera is not unusual but after announcing in 2022 that the Olympus branding would be removed from their entire product portfolio it seems like an odd move as far as brand identity is concerned. They've already released two cameras and several lenses with the OM System branding. If this is old stock being "re-engineered" then why not at the same time 're-engineer' a new top cover with the OM System branding on it? I would have thought the OM System brand name would be an important aspect of their camera business.I surmise they are old stock/inventory and they have been re-engineered to make the sensor more sensitive to Astronomy usage.OMDS will launch a 'new' camera branded Olympus rather than OM System. It's an E-M1 iii Astro. This seems odd as I thought the brand name was changed to OM System so no more Olympus branded products. Do they have a new contract to use the Olympus name? Why an Olympus E-M1 iii Astro, wouldn't an OM System OM1 Astro make more sense as far as brand identity is concerned? It seems odd unless there's been some internal mistake with the product photo.
IIRC whilst still under Olympus or was it shortly after the changeover to OMDS? There were two such modified models aimed at the highly niche museum & specialist "archive records" usage market. So, such re-engineering is nothing new!
Consider that for $2,000 you can just as well buy a real astro camera, with a second sensor inside for the guiding of the telescope (so it follows a guide star across the sky). With the sensor cooled to -35C for less noise. And simpler entry level cooled telescope cameras start at about $600, and even less for planetary cameras starting at about $200 (planets are bright objects and there is no need for active sensor cooling). Way better value than a used modified DSLR, way way better value than a new EM1.3-astro.
Astro cameras, nobody cares about the brand. All that counts are technical specifications, performance for the task, and the price/value ratio. You cannot even read the brand name at night :-D
Cafe Racer
Senior Member
That's interesting. I wonder if OMDS bothered to spend any money on research? Probably not, those 'Astro' stickers on the E-M1iii body are expensive!Very few people will buy this camera for telescope use.I would think if they've decided to release a camera for Astro photography then they believe the volume of sales will be enough to return a profit; in which case why not use the current, more relevant brand name to increase brand awareness among the astro photography community. It's priced at $2000 after all, not exactly a bargain basement camera even if it was a bargain basement production!I don't get that gist. This is going to be an extremely niche low volume camera, so it makes zero sense to make a mold just to change the top plate logo.If OMDS decided they have to make this specialist camera so cost effective that they can't even make a top plate with their current brand name, then I have to wonder if they're experiencing serious financial problems. OMDS announced in 2022 that they would no longer use the Olympus name on their products and they've actually re-branded some of their lenses. Why wouldn't they also re-brand this camera?It's odd but understandable. Clearly there was a need which led to a business decision that the most cost/effective way of producing such a specialised camera was to re-engineer old E-M1 III stockMaking a variant of a camera is not unusual but after announcing in 2022 that the Olympus branding would be removed from their entire product portfolio it seems like an odd move as far as brand identity is concerned. They've already released two cameras and several lenses with the OM System branding. If this is old stock being "re-engineered" then why not at the same time 're-engineer' a new top cover with the OM System branding on it? I would have thought the OM System brand name would be an important aspect of their camera business.I surmise they are old stock/inventory and they have been re-engineered to make the sensor more sensitive to Astronomy usage.OMDS will launch a 'new' camera branded Olympus rather than OM System. It's an E-M1 iii Astro. This seems odd as I thought the brand name was changed to OM System so no more Olympus branded products. Do they have a new contract to use the Olympus name? Why an Olympus E-M1 iii Astro, wouldn't an OM System OM1 Astro make more sense as far as brand identity is concerned? It seems odd unless there's been some internal mistake with the product photo.
IIRC whilst still under Olympus or was it shortly after the changeover to OMDS? There were two such modified models aimed at the highly niche museum & specialist "archive records" usage market. So, such re-engineering is nothing new!
Consider that for $2,000 you can just as well buy a real astro camera, with a second sensor inside for the guiding of the telescope (so it follows a guide star across the sky). With the sensor cooled to -35C for less noise. And simpler entry level cooled telescope cameras start at about $600, and even less for planetary cameras starting at about $200 (planets are bright objects and there is no need for active sensor cooling). Way better value than a used modified DSLR, way way better value than a new EM1.3-astro.
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gary0319
Forum Pro
Perhaps not exactly the same, but my OM TG7 has a “microscope” mode on the mode dial which has, besides focus stacking and bracketing, two microscope modes for close up and super close ups. Works quite well with the internal 25-100 zoom.Well, closely related to telescope astrophotography, is microscope microphotography. It is nowdays also only a small niche for microscopy amateurs (pro's use dedicated video cameras). It may require the filters for near IR and UV to be removed, and replaced by body mounted filter frames like in the EM1.3-"astro" to allow for normal camera use too. So we may one day see an EM1.3-"micro". Likely the market is very limited, maybe some 100 units per year, just as with astro.I think that whatever OMDS has planned it seems it might be going in a direction that I, and perhaps some others, hadn't considered. I'll have to admit coming out with a rejiggered E-M1 II "Astro" wasn't something I even imagined. I can't wait to see what's next.You may be right about the Pentax thing. I think they might be keeping their powder dry. OMG, I hope they don't resurrect the old half frame film PENsIt should be abundantly clear by now: OMDS is rapidly entering Pentax mode. The good news is that the OM-1/OM-1 II are arguably the best crop body available and m4/3 still has one of the best lens line-ups available, full stop.If OMDS decided they have to make this specialist camera so cost effective that they can't even make a top plate with their current brand name, then I have to wonder if they're experiencing serious financial problems. OMDS announced in 2022 that they would no longer use the Olympus name on their products and they've actually re-branded some of their lenses. Why wouldn't they also re-brand this camera?It's odd but understandable. Clearly there was a need which led to a business decision that the most cost/effective way of producing such a specialised camera was to re-engineer old E-M1 III stockMaking a variant of a camera is not unusual but after announcing in 2022 that the Olympus branding would be removed from their entire product portfolio it seems like an odd move as far as brand identity is concerned. They've already released two cameras and several lenses with the OM System branding. If this is old stock being "re-engineered" then why not at the same time 're-engineer' a new top cover with the OM System branding on it? I would have thought the OM System brand name would be an important aspect of their camera business.I surmise they are old stock/inventory and they have been re-engineered to make the sensor more sensitive to Astronomy usage.OMDS will launch a 'new' camera branded Olympus rather than OM System. It's an E-M1 iii Astro. This seems odd as I thought the brand name was changed to OM System so no more Olympus branded products. Do they have a new contract to use the Olympus name? Why an Olympus E-M1 iii Astro, wouldn't an OM System OM1 Astro make more sense as far as brand identity is concerned? It seems odd unless there's been some internal mistake with the product photo.
IIRC whilst still under Olympus or was it shortly after the changeover to OMDS? There were two such modified models aimed at the highly niche museum & specialist "archive records" usage market. So, such re-engineering is nothing new!
Back in the film days, Olympus made many such cameras that were either dedicated to microscope use only, or also allowed normal lenses to be mounted.
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Humansvillian
Senior Member
During the boom years of the 1920s there was an economic theory that supply creates it’s own demand.
And while the Crash of 1929 more or less put that theory in the dustbin, there’s some undeniable truth to it.
If you drive a truck to Hope Arkansas, and buy a big truck load of watermelons, and return to Missouri, go to a parking lot, and if you put up a sign that reads
ARKANSAS WATERMELONS $8
Then people driving by are going to buy your watermelons.
Unlike watermelons, a five year old camera has an indefinite shelf life.
It might take years, but they’ll sell them all.
Bassam Guy
Veteran Member
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I'm not particularly interested in astro but I found this: https://www.43rumors.com/just-announced-new-e-m1-mark-iii-astro-camera/
The comparison shows an improvement that might interest Mr. Narrow Band Channel.
Guessing why OMDS did this is, outside of the obvious "dump excess inventory", is pure speculation.
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gary0319
Forum Pro
All true, but this is obviously aimed at people that wish to do some astro photography with their already purchased m43 lenses. Dyed in the wool deep space photographers have no need for this, unless it's something to pack on vacation to the desert when toting the telescope based rig is not feasible......maybe that's the goal?Very few people will buy this camera for telescope use.I would think if they've decided to release a camera for Astro photography then they believe the volume of sales will be enough to return a profit; in which case why not use the current, more relevant brand name to increase brand awareness among the astro photography community. It's priced at $2000 after all, not exactly a bargain basement camera even if it was a bargain basement production!I don't get that gist. This is going to be an extremely niche low volume camera, so it makes zero sense to make a mold just to change the top plate logo.If OMDS decided they have to make this specialist camera so cost effective that they can't even make a top plate with their current brand name, then I have to wonder if they're experiencing serious financial problems. OMDS announced in 2022 that they would no longer use the Olympus name on their products and they've actually re-branded some of their lenses. Why wouldn't they also re-brand this camera?It's odd but understandable. Clearly there was a need which led to a business decision that the most cost/effective way of producing such a specialised camera was to re-engineer old E-M1 III stockMaking a variant of a camera is not unusual but after announcing in 2022 that the Olympus branding would be removed from their entire product portfolio it seems like an odd move as far as brand identity is concerned. They've already released two cameras and several lenses with the OM System branding. If this is old stock being "re-engineered" then why not at the same time 're-engineer' a new top cover with the OM System branding on it? I would have thought the OM System brand name would be an important aspect of their camera business.I surmise they are old stock/inventory and they have been re-engineered to make the sensor more sensitive to Astronomy usage.OMDS will launch a 'new' camera branded Olympus rather than OM System. It's an E-M1 iii Astro. This seems odd as I thought the brand name was changed to OM System so no more Olympus branded products. Do they have a new contract to use the Olympus name? Why an Olympus E-M1 iii Astro, wouldn't an OM System OM1 Astro make more sense as far as brand identity is concerned? It seems odd unless there's been some internal mistake with the product photo.
IIRC whilst still under Olympus or was it shortly after the changeover to OMDS? There were two such modified models aimed at the highly niche museum & specialist "archive records" usage market. So, such re-engineering is nothing new!
Consider that for $2,000 you can just as well buy a real astro camera, with a second sensor inside for the guiding of the telescope (so it follows a guide star across the sky). With the sensor cooled to -35C for less noise. And simpler entry level cooled telescope cameras start at about $600, and even less for planetary cameras starting at about $200 (planets are bright objects and there is no need for active sensor cooling). Way better value than a used modified DSLR, way way better value than a new EM1.3-astro.
Astro cameras, nobody cares about the brand. All that counts are technical specifications, performance for the task, and the price/value ratio. You cannot even read the brand name at night :-D
Cafe Racer
Senior Member
Part of forum activity is people speculating on topics. It can get interesting when people believe their own speculation is the obvious answer and therefore correct.
Bassam Guy
Veteran Member
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Of course I'm right if I pretend to believe I'm right
cba_melbourne
Veteran Member
Most likely the goal is not telescope users at all. Except maybe beginners. Dedicated astro cameras are much more powerful tools, dedicated and optimized to that task only and nothing else.All true, but this is obviously aimed at people that wish to do some astro photography with their already purchased m43 lenses. Dyed in the wool deep space photographers have no need for this, unless it's something to pack on vacation to the desert when toting the telescope based rig is not feasible......maybe that's the goal?Very few people will buy this camera for telescope use.I would think if they've decided to release a camera for Astro photography then they believe the volume of sales will be enough to return a profit; in which case why not use the current, more relevant brand name to increase brand awareness among the astro photography community. It's priced at $2000 after all, not exactly a bargain basement camera even if it was a bargain basement production!I don't get that gist. This is going to be an extremely niche low volume camera, so it makes zero sense to make a mold just to change the top plate logo.If OMDS decided they have to make this specialist camera so cost effective that they can't even make a top plate with their current brand name, then I have to wonder if they're experiencing serious financial problems. OMDS announced in 2022 that they would no longer use the Olympus name on their products and they've actually re-branded some of their lenses. Why wouldn't they also re-brand this camera?It's odd but understandable. Clearly there was a need which led to a business decision that the most cost/effective way of producing such a specialised camera was to re-engineer old E-M1 III stockMaking a variant of a camera is not unusual but after announcing in 2022 that the Olympus branding would be removed from their entire product portfolio it seems like an odd move as far as brand identity is concerned. They've already released two cameras and several lenses with the OM System branding. If this is old stock being "re-engineered" then why not at the same time 're-engineer' a new top cover with the OM System branding on it? I would have thought the OM System brand name would be an important aspect of their camera business.I surmise they are old stock/inventory and they have been re-engineered to make the sensor more sensitive to Astronomy usage.OMDS will launch a 'new' camera branded Olympus rather than OM System. It's an E-M1 iii Astro. This seems odd as I thought the brand name was changed to OM System so no more Olympus branded products. Do they have a new contract to use the Olympus name? Why an Olympus E-M1 iii Astro, wouldn't an OM System OM1 Astro make more sense as far as brand identity is concerned? It seems odd unless there's been some internal mistake with the product photo.
IIRC whilst still under Olympus or was it shortly after the changeover to OMDS? There were two such modified models aimed at the highly niche museum & specialist "archive records" usage market. So, such re-engineering is nothing new!
Consider that for $2,000 you can just as well buy a real astro camera, with a second sensor inside for the guiding of the telescope (so it follows a guide star across the sky). With the sensor cooled to -35C for less noise. And simpler entry level cooled telescope cameras start at about $600, and even less for planetary cameras starting at about $200 (planets are bright objects and there is no need for active sensor cooling). Way better value than a used modified DSLR, way way better value than a new EM1.3-astro.
Astro cameras, nobody cares about the brand. All that counts are technical specifications, performance for the task, and the price/value ratio. You cannot even read the brand name at night :-D
The real target customers are people that among other things, occasionally also like to shoot night sky pics with bright wide angle lenses, in better colors than is possible with standard cameras.
It is likely an experiment to test the waters. If enough people buy this EM1.3-astro, like say a few hundreds per year, there may soon be an OM1 with the same add-on features. Else everybody will quietly forget about it.
cba_melbourne
Veteran Member
No, what I meant are cameras that you attach to a real microscope. We are talking magnifications from 10X to 1000X.Perhaps not exactly the same, but my OM TG7 has a “microscope” mode on the mode dial which has, besides focus stacking and bracketing, two microscope modes for close up and super close ups. Works quite well with the internal 25-100 zoom.Well, closely related to telescope astrophotography, is microscope microphotography. It is nowdays also only a small niche for microscopy amateurs (pro's use dedicated video cameras). It may require the filters for near IR and UV to be removed, and replaced by body mounted filter frames like in the EM1.3-"astro" to allow for normal camera use too. So we may one day see an EM1.3-"micro". Likely the market is very limited, maybe some 100 units per year, just as with astro.I think that whatever OMDS has planned it seems it might be going in a direction that I, and perhaps some others, hadn't considered. I'll have to admit coming out with a rejiggered E-M1 II "Astro" wasn't something I even imagined. I can't wait to see what's next.You may be right about the Pentax thing. I think they might be keeping their powder dry. OMG, I hope they don't resurrect the old half frame film PENsIt should be abundantly clear by now: OMDS is rapidly entering Pentax mode. The good news is that the OM-1/OM-1 II are arguably the best crop body available and m4/3 still has one of the best lens line-ups available, full stop.If OMDS decided they have to make this specialist camera so cost effective that they can't even make a top plate with their current brand name, then I have to wonder if they're experiencing serious financial problems. OMDS announced in 2022 that they would no longer use the Olympus name on their products and they've actually re-branded some of their lenses. Why wouldn't they also re-brand this camera?It's odd but understandable. Clearly there was a need which led to a business decision that the most cost/effective way of producing such a specialised camera was to re-engineer old E-M1 III stockMaking a variant of a camera is not unusual but after announcing in 2022 that the Olympus branding would be removed from their entire product portfolio it seems like an odd move as far as brand identity is concerned. They've already released two cameras and several lenses with the OM System branding. If this is old stock being "re-engineered" then why not at the same time 're-engineer' a new top cover with the OM System branding on it? I would have thought the OM System brand name would be an important aspect of their camera business.I surmise they are old stock/inventory and they have been re-engineered to make the sensor more sensitive to Astronomy usage.OMDS will launch a 'new' camera branded Olympus rather than OM System. It's an E-M1 iii Astro. This seems odd as I thought the brand name was changed to OM System so no more Olympus branded products. Do they have a new contract to use the Olympus name? Why an Olympus E-M1 iii Astro, wouldn't an OM System OM1 Astro make more sense as far as brand identity is concerned? It seems odd unless there's been some internal mistake with the product photo.
IIRC whilst still under Olympus or was it shortly after the changeover to OMDS? There were two such modified models aimed at the highly niche museum & specialist "archive records" usage market. So, such re-engineering is nothing new!
Back in the film days, Olympus made many such cameras that were either dedicated to microscope use only, or also allowed normal lenses to be mounted.
gary0319
Forum Pro
I suspect you are exactly right.....Most likely the goal is not telescope users at all. Except maybe beginners. Dedicated astro cameras are much more powerful tools, dedicated and optimized to that task only and nothing else.All true, but this is obviously aimed at people that wish to do some astro photography with their already purchased m43 lenses. Dyed in the wool deep space photographers have no need for this, unless it's something to pack on vacation to the desert when toting the telescope based rig is not feasible......maybe that's the goal?Very few people will buy this camera for telescope use.I would think if they've decided to release a camera for Astro photography then they believe the volume of sales will be enough to return a profit; in which case why not use the current, more relevant brand name to increase brand awareness among the astro photography community. It's priced at $2000 after all, not exactly a bargain basement camera even if it was a bargain basement production!I don't get that gist. This is going to be an extremely niche low volume camera, so it makes zero sense to make a mold just to change the top plate logo.If OMDS decided they have to make this specialist camera so cost effective that they can't even make a top plate with their current brand name, then I have to wonder if they're experiencing serious financial problems. OMDS announced in 2022 that they would no longer use the Olympus name on their products and they've actually re-branded some of their lenses. Why wouldn't they also re-brand this camera?It's odd but understandable. Clearly there was a need which led to a business decision that the most cost/effective way of producing such a specialised camera was to re-engineer old E-M1 III stockMaking a variant of a camera is not unusual but after announcing in 2022 that the Olympus branding would be removed from their entire product portfolio it seems like an odd move as far as brand identity is concerned. They've already released two cameras and several lenses with the OM System branding. If this is old stock being "re-engineered" then why not at the same time 're-engineer' a new top cover with the OM System branding on it? I would have thought the OM System brand name would be an important aspect of their camera business.I surmise they are old stock/inventory and they have been re-engineered to make the sensor more sensitive to Astronomy usage.OMDS will launch a 'new' camera branded Olympus rather than OM System. It's an E-M1 iii Astro. This seems odd as I thought the brand name was changed to OM System so no more Olympus branded products. Do they have a new contract to use the Olympus name? Why an Olympus E-M1 iii Astro, wouldn't an OM System OM1 Astro make more sense as far as brand identity is concerned? It seems odd unless there's been some internal mistake with the product photo.
IIRC whilst still under Olympus or was it shortly after the changeover to OMDS? There were two such modified models aimed at the highly niche museum & specialist "archive records" usage market. So, such re-engineering is nothing new!
Consider that for $2,000 you can just as well buy a real astro camera, with a second sensor inside for the guiding of the telescope (so it follows a guide star across the sky). With the sensor cooled to -35C for less noise. And simpler entry level cooled telescope cameras start at about $600, and even less for planetary cameras starting at about $200 (planets are bright objects and there is no need for active sensor cooling). Way better value than a used modified DSLR, way way better value than a new EM1.3-astro.
Astro cameras, nobody cares about the brand. All that counts are technical specifications, performance for the task, and the price/value ratio. You cannot even read the brand name at night :-D
The real target customers are people that among other things, occasionally also like to shoot night sky pics with bright wide angle lenses, in better colors than is possible with standard cameras.
It is likely an experiment to test the waters. If enough people buy this EM1.3-astro, like say a few hundreds per year, there may soon be an OM1 with the same add-on features. Else everybody will quietly forget about it.
Art_P
Forum Pro
They turned up a batch of E-M1/III parts, more than they wanted to keep for repairs. No point in just selling them as the old model at a discount as it could undermine sales of the OM-1. Meanwhile, they had some new tech looking for a body, but it would be a very narrow niche market. Someone thought 'hey, we can retrofit the old body at little cost and sell it at a decent price.' Easy to just stick that Astro badge on the body, would cost more to scrap the shell (or scrape off the Olympus) and put OM Systems on it.
Skeeterbytes
Forum Pro
That, or a lot remaining on warehouse shelves, plus whatever distributor and dealer returns of unsold stock they acquired.
E-M1iii was released in Feb 2020, a month before covid and lockdowns then two years later, OM-1 was released—both of which surely stanched M1iii sales. Smack in the middle, OMDS takeover happens Jan 2021.
Got one myself after its release but don't know how it sold, generally. Will guess not in the prelaunch predicted volume, implying excess production and remaining unsold stock.
With "N" bodies available, why not renew some for a special purpose and test the market? I'm happy to see OMDS try something out of the norm and think it reflects positively on them. Since it has Starry Sky AF it must be decently set up for this task. Our night skies are lousy and so I'll remain on the sidelines for this one.
Cheers,
Rick
the bluesman
Senior Member
OM Systems need to market this new camera a bit better and if they are gonna resurrect an old body they need an old face for marketing purposes,
Enter Doctor Smith with a list of camera accessories like it's own Flash called "The Bubble Headed Boogie" etc, get the theme happening here
They can go places with this new Astro Camera
Enter Doctor Smith with a list of camera accessories like it's own Flash called "The Bubble Headed Boogie" etc, get the theme happening here
They can go places with this new Astro Camera
Cafe Racer
Senior Member
Or maybe OMDS didn't have any surplus E-M1iii bodies but wanted to release another camera 'on the cheap', without starting from scratch. All the tooling for the E-M1iii plus 'non-stacked' sensors were still available so they decided to make a variant of that camera.
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Skeeterbytes
Forum Pro
Suppose it's possible but given how many components are sourced from vendors it seems likely that reopening production years later would be difficult to impossible.
Should somebody buy one of these, the S/N will probably tell whether it falls within the original production run.
Confess to not being as curious as some, as to the backstory.
Cheers,
Rick
Cafe Racer
Senior Member
Here's another 'maybe'! Maybe OMDS' intention from the outset was not to design and develop cameras themselves, but just rehash and tweak the cameras designed and inherited from Olympus until the whole operation dies a natural death and they close shop. Then they may keep production on stand by knowing they will re-use it to make variations of that camera. Or maybe not!
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