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DxO 20% discount

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Digital Nigel

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Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
 
Digital Nigel said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Yes, this is highlighted by how you could buy a new licence for Capture One Pro for less than an upgrade to PhotoLab during last years Black Friday deals.

In my opinion their development efforts are spread over too many products for the size of the company. They then use tactics like requiring you to buy a second product like Filmpack to add a new tool to PhotoLab. This is particularly annoying when that functionality is a basic tool in most other software.

Removing a major tool like Perspective from the latest update of the NIK collection is another marketing own goal.

I feel that PhotoLab V8 will be a make or break release for them. It's going to have DeepPrime XD2, feathering of Points, pologanol Upoints, and the rest of the additions that have already been added to Pure Raw and NIK collection but they really need to introduce AI masking or it's going to look embarrassing for them against the competition.

Just take a look at ON1 2024. 5 which is the free mid year update to ON1 2024.. It willprobably introduce more new features/enhancements than we get in PhotoLab V8 :-(


ON1 2024 has layer capabilities like blend modes and can do basic composting, text etc. It can do many of the things I use Affinity Photo for including running some plugins and is very reasonably priced.

Worth a look if you haven't looked at it for a while as it is night and day compared to earlier versions.

Ian
 
IanYorke said:
Digital Nigel said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Yes, this is highlighted by how you could buy a new licence for Capture One Pro for less than an upgrade to PhotoLab during last years Black Friday deals.

In my opinion their development efforts are spread over too many products for the size of the company.
Click to expand...
It seems that way, though it really only has two full products, NIK and PL. FP, VP and PR are really just cut down versions of the full PL.
IanYorke said:
They then use tactics like requiring you to buy a second product like Filmpack to add a new tool to PhotoLab. This is particularly annoying when that functionality is a basic tool in most other software.

Removing a major tool like Perspective from the latest update of the NIK collection is another marketing own goal.
Click to expand...
Yes, that was weird. I think it also no longer supplies the Essential version of PL with NIK. Even if these components weren't updated to the latest edition, they should have remained in the bundle.

One strange thing is that DxO doesn't offer a low NIK price to people already have PL and FP. There's so much overlap that it shouldn't expect PL+FP users to pay normal prices for NIK. Indeed, by now, both FP and NIK should have all the same capabilities.
IanYorke said:
I feel that PhotoLab V8 will be a make or break release for them. It's going to have DeepPrime XD2, feathering of Points, pologanol Upoints, and the rest of the additions that have already been added to Pure Raw and NIK collection but they really need to introduce AI masking or it's going to look embarrassing for them against the competition.
Click to expand...
Yes, or some other unique DxO breakthrough technology, like PRIME and DeepPRIME were when first introduced. Small incremental improvements to existing features isn't enough, and I'm not sure that simply copying other companies' AI masking is enough now.

I wonder if it could bring in a truly smart AI sharpening tool? One that automatically applies only to areas that need it, and without adding artefacts. Basically, like DeepPRIME.

Last year, PL8 came out unexpectedly early, with disappointingly few improvements. DxO would do better to wait 13 or 14 months for PL8, and make it a blockbuster release.
 
Last edited:
IanYorke said:
Digital Nigel said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Yes, this is highlighted by how you could buy a new licence for Capture One Pro for less than an upgrade to PhotoLab during last years Black Friday deals.

In my opinion their development efforts are spread over too many products for the size of the company. They then use tactics like requiring you to buy a second product like Filmpack to add a new tool to PhotoLab. This is particularly annoying when that functionality is a basic tool in most other software.

Removing a major tool like Perspective from the latest update of the NIK collection is another marketing own goal.

I feel that PhotoLab V8 will be a make or break release for them. It's going to have DeepPrime XD2, feathering of Points, pologanol Upoints, and the rest of the additions that have already been added to Pure Raw and NIK collection but they really need to introduce AI masking or it's going to look embarrassing for them against the competition.

Just take a look at ON1 2024. 5 which is the free mid year update to ON1 2024.. It willprobably introduce more new features/enhancements than we get in PhotoLab V8 :-(


ON1 2024 has layer capabilities like blend modes and can do basic composting, text etc. It can do many of the things I use Affinity Photo for including running some plugins and is very reasonably priced.

Worth a look if you haven't looked at it for a while as it is night and day compared to earlier versions.

Ian
Click to expand...
Absolutely, spread over too many products.

DXO is really good with it's lens profile and demosaic.

BUT Adobe is very innovative with it's masking technology. The u-point technology, DXO bought from Nik, is a kind of outdated. Their marketing tricks on top really don't help. They should integrate key technologies in one product and catch up with AI technologies to stay competitive.
 
Last edited:
Digital Nigel said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Thanks for the heads-up on this. They got me: I went ahead and spent $59 (better than the previously-demanded $79) to update my FilmPack 6 Elite to FilmPack 7. But I'm a bit annoyed, because I don't really want more or fancier film simulations, but to get some of the advanced masking features in PhotoLab 7 Elite (which I've had since day one), I have to update FilmPack, Basically DxO put a feature that should be in one product into only another, to make you either forego it or license both. That is abusive to the customers--I've long been one, and a vocal DxO supporter--and one day it may well bite them on the backside.
 
Pixel8888 said:
IanYorke said:
Digital Nigel said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Yes, this is highlighted by how you could buy a new licence for Capture One Pro for less than an upgrade to PhotoLab during last years Black Friday deals.

In my opinion their development efforts are spread over too many products for the size of the company. They then use tactics like requiring you to buy a second product like Filmpack to add a new tool to PhotoLab. This is particularly annoying when that functionality is a basic tool in most other software.

Removing a major tool like Perspective from the latest update of the NIK collection is another marketing own goal.

I feel that PhotoLab V8 will be a make or break release for them. It's going to have DeepPrime XD2, feathering of Points, pologanol Upoints, and the rest of the additions that have already been added to Pure Raw and NIK collection but they really need to introduce AI masking or it's going to look embarrassing for them against the competition.

Just take a look at ON1 2024. 5 which is the free mid year update to ON1 2024.. It willprobably introduce more new features/enhancements than we get in PhotoLab V8 :-(


ON1 2024 has layer capabilities like blend modes and can do basic composting, text etc. It can do many of the things I use Affinity Photo for including running some plugins and is very reasonably priced.

Worth a look if you haven't looked at it for a while as it is night and day compared to earlier versions.

Ian
Click to expand...
Absolutely, spread over too many products.
Click to expand...
There's really only two products: the NIK Collection and PhotoLab. But I'd like to have seen more convergence between NIK and FilmPack (which is really just part of PhotoLab).
Pixel8888 said:
DXO is really good with it's lens profile and demosaic.

BUT Adobe is very innovative with its masking technology. The u-point technology, DXO bought from Nik, is a kind of outdated.
Click to expand...
It's been improved a lot since DxO bought NIK. Control Lines were also a useful addition.
Pixel8888 said:
Their marketing tricks on top really don't help. They should integrate key technologies in one product and catch up with AI technologies to stay competitive.
Click to expand...
DxO was actually a pioneer with adding really useful AI to image editing with DeepPRIME, back in 2020. But it's slipped behind since, by not taking advantage of AI for anything other than NR.
 
NAwlins Contrarian said:
NAwlins Contrarian said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Thanks for the heads-up on this. They got me: I went ahead and spent $59 (better than the previously-demanded $79) to update my FilmPack 6 Elite to FilmPack 7. But I'm a bit annoyed, because I don't really want more or fancier film simulations, but to get some of the advanced masking features in PhotoLab 7 Elite (which I've had since day one), I have to update FilmPack, Basically DxO put a feature that should be in one product into only another, to make you either forego it or license both. That is abusive to the customers--I've long been one, and a vocal DxO supporter--and one day it may well bite them on the backside.
Click to expand...
I bought PL6 and a few months later PL7 came out. I asked for an upgrade and they responded with the same thing you heard. The mindset is not what you would expect. Their reputation is what they sow. The product is replaceable.
 
I agree with all the comments suggesting that the pricing etc could be better and that ideally you would not need to buy multiple products to get features 'activated'.

Having said all that, as someone who also subs to Adobe products, I can say that DXO still gives me a better raw conversion than Adobe pretty much every time, and PRIME and PRIME XD are mind-blowingly good at noise reduction while retaining fine detail.

I also agree that AI masking and subject recog is very desirable but only if it works 99.99% of the time as otherwise it just gets annoying - Adobe is very reliable at identifying people and skies for example, whereas I find ON1 and others like Luminar hit and miss to the point that they are annoying. For me bad AI masking is almost worse than no AI masking at all.
 
Digital Nigel said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Thanks for this...it also applies to upgrades. This dropped the upgrade price of Nik Collection 7 from $89 to $69 so I did that. The original price was unreasonable but the 20% discount put it into the realm of reasonable. Still a bit high but not that much.

Everyone interested in DxO products should know there are only two times to buy:

1. Black Friday sale

2. Any other announced sale.

DO NOT pay full price for any DxO product. You will feel cheated a few weeks or months later.

--
**** REDACTED ****
 
Last edited:
Marco Cinnirella said:
I agree with all the comments suggesting that the pricing etc could be better and that ideally you would not need to buy multiple products to get features 'activated'.

Having said all that, as someone who also subs to Adobe products, I can say that DXO still gives me a better raw conversion than Adobe pretty much every time, and PRIME and PRIME XD are mind-blowingly good at noise reduction while retaining fine detail.

I also agree that AI masking and subject recog is very desirable but only if it works 99.99% of the time as otherwise it just gets annoying - Adobe is very reliable at identifying people and skies for example, whereas I find ON1 and others like Luminar hit and miss to the point that they are annoying. For me bad AI masking is almost worse than no AI masking at all.
Click to expand...
Recognising subjects is very good for batch processing but I much prefer the UI that Capture One Pro and now ON1 Photoraw 2024.5 use for AI selection. That is, you mouse over the image and the AI will show you what it is selecting and you left click to add it to the selection or Alt click an area to remove it. EG want to enhance the ring on someone's hand, click the ring, job done.

I find this way of working very intuitive and if the selection needs to be refined you have all of the existing masking tools to use, eg. Refine brush,chisel tool, feathering etc.

Ian
 
Night Pixel said:
Digital Nigel said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Thanks for this...it also applies to upgrades. This dropped the upgrade price of Nik Collection 7 from $89 to $69 so I did that. The original price was unreasonable but the 20% discount put it into the realm of reasonable. Still a bit high but not that much.

Everyone interested in DxO products should know there are only two times to buy:

1. Black Friday sale

2. Any other announced sale.

DO NOT pay full price for any DxO product. You will feel cheated a few weeks or months later.
Click to expand...
Yes, that's very good advice.

In particular, DxO no longer usually offers launch discounts with new releases. So, if you rush to upgrade, you'll pay full price. But if you wait a month or two, a decent discount will usually be offered. I always wait for it, perhaps starting a free 30-day trial 30 days before BF.
 
Digital Nigel said:
Night Pixel said:
Digital Nigel said:
Reflecting the fact that that DxO is celebrating its 20th anniversary, it's offering a 20% discount on all its products for the next 20 days.

These DxO discounts seem to be coming thick and fast, perhaps reflecting market resistance to its premium pricing policy (the latest example of which seems to be the apparent withdrawal of the entry level Essential edition of PL7).
Click to expand...
Thanks for this...it also applies to upgrades. This dropped the upgrade price of Nik Collection 7 from $89 to $69 so I did that. The original price was unreasonable but the 20% discount put it into the realm of reasonable. Still a bit high but not that much.

Everyone interested in DxO products should know there are only two times to buy:

1. Black Friday sale

2. Any other announced sale.

DO NOT pay full price for any DxO product. You will feel cheated a few weeks or months later.
Click to expand...
Yes, that's very good advice.

In particular, DxO no longer usually offers launch discounts with new releases. So, if you rush to upgrade, you'll pay full price. But if you wait a month or two, a decent discount will usually be offered. I always wait for it, perhaps starting a free 30-day trial 30 days before BF.
Click to expand...
Also, even if you buy a couple of days before an announced sale DxO will most likely not give you a refund. You must wait for the announced sale.
 
Digital Nigel said:
Last year, PL8 came out unexpectedly early, with disappointingly few improvements. DxO would do better to wait 13 or 14 months for PL8, and make it a blockbuster release.
Click to expand...
I assume you mean PL7.
 
Slightly OT: I'm new to DXO products and I'm interested mainly in PureRaw.

I saw that PureRaw 3 was priced $129, but the current Pureraw 4 is $119 (full price, not including any offer).

Looking a t the previous considerations done in this thread, this behavior sounds a bit strange and counter-intuitive. What could be the reason?

Maybe in PR4 they have lowered the price, but at the same time removed some feature present previously, so to "help" the sale of other products of them?
 
Orangedam said:
Slightly OT: I'm new to DXO products and I'm interested mainly in PureRaw.

I saw that PureRaw 3 was priced $129, but the current Pureraw 4 is $119 (full price, not including any offer).

Looking a t the previous considerations done in this thread, this behavior sounds a bit strange and counter-intuitive. What could be the reason?

Maybe in PR4 they have lowered the price, but at the same time removed some feature present previously, so to "help" the sale of other products of them?
Click to expand...
I don't use PureRAW but you can compare v.3 vs. v.4 here: https://www.dxo.com/dxo-pureraw/whats-new/#version=3

Scroll down a bit and click View all below the table.

And pricing is fluid and may not mean anything. Also, I assume that their base currency is Euro as they are a French company. Exchange rate fluctuation may affect prices in other currencies.
 
Orangedam said:
Slightly OT: I'm new to DXO products and I'm interested mainly in PureRaw.

I saw that PureRaw 3 was priced $129, but the current Pureraw 4 is $119 (full price, not including any offer).

Looking a t the previous considerations done in this thread, this behavior sounds a bit strange and counter-intuitive. What could be the reason?

Maybe in PR4 they have lowered the price, but at the same time removed some feature present previously, so to "help" the sale of other products of them?
Click to expand...
Get in when on sale.

fdc4ab47fdbd484194030b0e04bb96cc.jpg



--
**** REDACTED ****
 
Night Pixel said:
Everyone interested in DxO products should know there are only two times to buy:

1. Black Friday sale

2. Any other announced sale.

DO NOT pay full price for any DxO product. You will feel cheated a few weeks or months later.
Click to expand...
I disagree--it really depends on how much your time with the new version is worth to you. If the new version has some new feature or improved capability that seems really nice for your uses, does it make sense to postpone getting it for a couple of months to save $20? IMO often the answer is a clear no. On the other hand, if the improvements seem unexciting to you, then I can totally understand waiting for a sale or even skipping an update.

I can't recall the particulars, but seemingly not that long ago, somebody here basically suggested that another poster, who did not have PhotoLab at all, wait five or six months to buy it to save $20 or $30. Considering the time, interest, and money that more than a few of us put into our photography, waiting that long to get a first-rate raw converter, just to save that little money, seems insane to me. But obviously there's a cost-benefit spectrum and a wide range of personal circumstances.

All of which is to say: YMMV!
 
Orangedam said:
Slightly OT: I'm new to DXO products and I'm interested mainly in PureRaw.

I saw that PureRaw 3 was priced $129, but the current Pureraw 4 is $119 (full price, not including any offer).
Click to expand...
Yes, normally $119, now $89. That's actually a 25% discount, not just 20%.
Orangedam said:
Looking a t the previous considerations done in this thread, this behavior sounds a bit strange and counter-intuitive. What could be the reason?
Click to expand...
You're referring to some point in the past, so you might be misremembering. Or do you have a screenshot or a saved email showing that v3 price?
Orangedam said:
Maybe in PR4 they have lowered the price, but at the same time removed some feature present previously, so to "help" the sale of other products of them?
Click to expand...
v4 has actually added some new features to v3. Go here, scroll down, and you can see what they are:

www.dxo.com

DxO PureRAW 5: Mehr Power für Ihre Kameras & Objektive! - DxO

Die Vorzügevon DxO PureRAW 5 Exklusive Optimierung der Objektivschärfe auf der Basis von DxO Modulen Marktführende Rauschminderung mit Hilfe von DeepPRIME Einzigartiges Demosaicing für unübertroffene Detail-Extraktion Überlegene Verzeichnungskorrektur bewahrt den größtmöglichen Bildbereich...
www.dxo.com www.dxo.com
 
tbcass said:
Digital Nigel said:
Last year, PL8 came out unexpectedly early, with disappointingly few improvements. DxO would do better to wait 13 or 14 months for PL8, and make it a blockbuster release.
Click to expand...
I assume you mean PL7.
Click to expand...
Yes, sorry, a typo. I was thinking about the forthcoming PL8 release.
 
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