M4/3 camera for CONTENT CREATORS

That was my thought
 
I think the future of content creation will be mostly virtual with AI tools doing most if not all of the ‘creation’.

Advertisers won’t need third party influencers and their content to carry the adverts to a target audience.

And maybe the manufacturers and service providers won’t need advertisers to push the product for them, they will have their own AI tools generating their own advertising messages embedded in their own content.

So no need for Influencers and no need for ad agencies and definitely no need for cameras , lenses mics or lighting.

Young people already spend a lot of time staring at a screen possibly more time than they do looking at a live human face. So will they care that the screen images and the ‘people’ they watch are not real ?
Things will change in the future for sure. We are here now so my question is would you welcome a new reasonably compact m4/3 camera for "Seamless Content Creation" that has a good balance of features including PDAF and IBIS, making it a competent performer for video creators while not imposing cost saving limitations on stills performance? Perhaps something that's a similar size and form factor to the GX9.
 
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Old people already spend a lot of time staring at a screen called television, possibly more time than they do looking at a live human face. So will they care that the screen images and the ‘people’ they watch are not real ?
did I say or even suggest otherwise ?

I mentioned young people because my post was with respect to on-line content

In any case there is a big difference between content creation and Television programming and older people spend a lot less time immersed in social media and they certainly don’t carry their TV around in their hands being constantly stimulated and distracted by messages, alerts and updates

jj
 
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Old people already spend a lot of time staring at a screen called television, possibly more time than they do looking at a live human face. So will they care that the screen images and the ‘people’ they watch are not real ?
did I say or even suggest otherwise ?

I mentioned young people because my post was with respect to on-line content

In any case there is a big difference between content creation and Television programming and older people spend a lot less time immersed in social media and they certainly don’t carry their TV around in their hands being constantly stimulated and distracted by messages, alerts and updates

jj
Obviously you have not met my wife :)
 
No manufacturer is targetting users like us in their camera advertising, even where they might suspect we could be major buyers.
 
No manufacturer is targetting users like us in their camera advertising, even where they might suspect we could be major buyers.
Guess we are already hooked.

A
 
In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
I think a lot of that doesn't have much of a negative impact for video use, which seems to be the target market. What are their opinions of it as a compact video tool?

Here's a comment about the S9 from Dpreview :

"The basic premise of the S9 is that it's designed to simplify and speed-up the social media workflow. The goal is to allow content creators to generate photos or videos ready to publish straight out of the camera without additional editing in other applications."l
Also from DPreview: "Panasonic says it expects people to use it for photos as much as they will for video."
I also believe buyers will use it for stills. I think a lot of people buy cameras that they won't use for the use case they're marketed for.
Which buyers?
Content creation is photos, audio, video, text and graphics. The S9 is trying to inject itself into a workflow that is dominated by mobile phones. A lost cause I fear.
That's a fair assessment. Then again the full frame sensor is a significant differentiator and publishing straight out of camera is a use case that I doubt everyone will want to use.
I don't think full frame is a significant differentiator to the billions of people pushing content daily from camera phones. The people who require extreme quality are already using interchangeable lens cameras, elaborate rigs, post production.
 
In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
I think a lot of that doesn't have much of a negative impact for video use, which seems to be the target market. What are their opinions of it as a compact video tool?

Here's a comment about the S9 from Dpreview :

"The basic premise of the S9 is that it's designed to simplify and speed-up the social media workflow. The goal is to allow content creators to generate photos or videos ready to publish straight out of the camera without additional editing in other applications."l
Also from DPreview: "Panasonic says it expects people to use it for photos as much as they will for video."
I also believe buyers will use it for stills. I think a lot of people buy cameras that they won't use for the use case they're marketed for.
Which buyers?
Content creation is photos, audio, video, text and graphics. The S9 is trying to inject itself into a workflow that is dominated by mobile phones. A lost cause I fear.
That's a fair assessment. Then again the full frame sensor is a significant differentiator and publishing straight out of camera is a use case that I doubt everyone will want to use.
I don't think full frame is a significant differentiator to the billions of people pushing content daily from camera phones. The people who require extreme quality are already using interchangeable lens cameras, elaborate rigs, post production.
So would you welcome a new reasonably compact m4/3 camera for "Seamless Content Creation" with a good balance of features that makes it a competent performer for video content creators while not imposing cost saving limitations on stills shooting usability?
 
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Interesting - does this mean that a revised G100D that makes up its present shortcomings would be more suited to Content Creation than the S9 despite its 4/3 sensor?
Not without IBIS and PDAF which this kind of video really needs , I doubt many Vloggers would use the nice upgraded EVF either ..

IMO the G100D gave Pan an opportunity to forget its failed vlogging target market for this cam and embrace that it`s gained a cult following as a tiny G series and remove the fancy mic system and stuff more of the guts of the GX9 in there such as the full shutter and IBIS , shame they didn`t but it did get a nice EVF .
I think that using the G100 as a model might be more productive than a S9 body cloned with a 4/3 sensor and the same goodies.

What might get by as a sort of GM1 idea for the L-Mount (and very compact for FF) in M4/3 would be a fairly large high performance point'n'shoot by M4/3 standards.

I understand that video content creators are large part of the target market, but from a stills point of view it sends out strong p'n's vibes. I could handle an S9 if only my tightwad mores would let me pay the asking price. Much harder to consider a M4/3 version which would likely sell for much the same price.

If you could compress the usefulness of a M4/3 camera into the GM1 sized body then would the same idea work with a S9-size camera body that was effectively slightly larger than the entry level G100D but chasing a far different market than the G100.

Two things stand out -

1) It is unlikely that the GM1 size body might be able to contain the horsepower.

2) That is the works were fitted into a G100 style body then the revision would be very fundamental to the point where the revised camera would be virtually a new model.

Therefore maybe they might be best to leave the S9 as a special for L-Mount only - maybe a follow up model with evf? We can always hope.

As far as the G100 is concerned - why not give the punters what they want (in time)? Updated for IBIS, All electronic shutter (should they dare ... ) 25mp sensor and PDF.

Try to keep the price reasonable - might have to be carried out over several generation.

So perhaps keep the G100 type as a progressing relatively compact simple small affordable camera and maybe the S9 in 4/3 might have a bit of trouble with the market as it might be a little pricy and inevitably would get compared to the real S9.

Seems a pity - as the M4/3 system would seem to have all the lenses that the S9 might use well. On the other hand the S9 with 4/3 sensor might seem a bit large and complex in the same size body.

So I am confused and my new camera predictor mechanism is quite broken. But I was never very good at predicting what Panasonic might do next.
I really dislike the G100.

Why?
Everyone is entitled to their personal opinion :)
Everyone knows the first part, it was marketed as a vlogging camera, and for anything other than tripod mounted, it failed at that. Though as MarkusPics point out its perfectly good on a tripod.
I am well recorded as not being a video person but when i tested the video capabilities of the G100 with its combined digital stabilisation an OIS Panasonic lens it was rock steady in my little clips. At its price point it was never placed as a premium video camera.
Second part is, then it was adopted by many that wanted a smaller camera.
No by me as i am still well invested in my GM type camera bodies - especially the GM5 which has a usable evf incorporated.

My interest in the G100 was as a mid-sized M4/3 body being sold at very acceptable price as a curiosity worth a try. Once I tried it I found it quite addictive to use - especially after the GX7-9 series had somewhat lost its way with the GX9 messed up top plate. The GX7 for example must be one of the most naturally set up camera bodies for easy use.
But thats bigger than a GX80 in 2 out of three dimensions. The GX80/9 still seem to be the most compact non gimped cameras lumix make/made.
The GX80/85 was the model before Panasonic tried to go retro with a mechanical EV dial and in the process messed up the top plate of the GX80/85 trying to fit it in. But the GX80/85 was very much in the same user bracket as the GM5 with the 16mp sensor but lacking the tiny shape.
Personally I'd forgo the EVF for a more regular shaped camera like the GX8/80/9/S9,
Forgoing the evf makes the camera less inviting for longer lenses. Ok if we can restrict ourselves o mainly wide angle lenses. But I admit to be a lost cause in the wilderness when I find that I can easily use the PL 200/2.8 on a GM5 camera body with or without either of the two teleconverters available for that lens. All this relying on the in-lens IS as of course the GM5 does not have IBIS (like the G100).

Very recently I have been savouring the joys of the OMS 90/3.5 IS Macro lens which seems almost made for the G100. The In-lens IS of that lens appears to have also made that G100 platform quite stable.
and gladly accept a 'token' EVF as in the GX80/9.
Token or not it works well enough. The G100 evf for what it is worth is also a better evf than the one in the GX9 and the OLED evf in the G100D is said to be even better - even though I feel no need to rush to try it.
I know people loose their minds when the G100 is negatively mentioned (not you Tom I know you have a thick skin!),
It is not so much my thick skin as I understand that i don't have all the answers and am able to be persuaded by sensible well reasoned debate.
I'm not saying it isnt a great camera for whoever likes it, most cameras these days are marvelous at very least, but with a massive EVF hump and tiny GM like body the G100 couldnt interest me less when taking about small cameras.
In real life the hump is not so massive - partly because relatively speaking to the size of the body it is noticeable. But the whole GX7-GX85-GX9 series has taken a lot of easy slaps over is "awful" evf that Panasonic in their wisdom have tried a larger evf in the G100, then aced it with that wonderful G100D OLED version that i have not yet tried. Significant sized evf units need a hump - after the constant sniping over small evf units it seemed that Panasonic decided to give the users what they seemed to want.

Surprisingly nobody seems to have whinged much about the even smaller evf in the GM5 which also works fine for its designated use - frame and check focus - that is all I require of it. As noted the GM5 is quite capable of hand held imaging with the PL 200/2.8 + 2.0x TC fitted. Of course I always use the evf when I am "mad enough" to do this. Not and enough to hold this significant weight in front of my face and try to use the lcd - even on a day where the sun is not so bright.
The G100 is the tallest and deepest of the three
The G100 is the tallest and deepest of the three

I do hope that if the G100 has been popular enough, they do make another, as I see a lot of fondness for it on here.
Perhaps it has simply come to show its face on this forum after being dismissed as a VLog failure. Some have found out that it is a simple engaging smallish camera body to use? Being quite affordable helps ....

--
Tom Caldwell
 
Well maybe we will get the best of both worlds:

An increasingly more sophisticated G100 type series.

An S9 with a 25mp PDAF 4/3 sensor.

Both replacing the GX9.

I note that the G9II at launch was selling for more than the street pice of the S5II and even the S5IIx. This would hardly predict that the M4/3 version of the S9 would be any cheaper than the S9 itself.

I chose the G9II simply because i have this wonderful collection of M4/3 mount capable lenses that I really adore.

But I have a small foot in the L-Mount camp with a S1 which I use with a historic collection of adapted EF and Legacy MF lenses. I don't want to start yet another collection of lenses solely for L-Mount. Never ever ....

If I were to experiment with a S9-type camera body I would need to see it at affordable-experiment level pricing. Something like my G100 experience. I am not really into taking financial risks for the benefit of others. Weighing the scales the FF-sensor S9 would be more attractive to me than a 4/3-sensor S9. Neither body without evf attracts much but I could see myself heading back to the early heady days of the GM1 where I resolved the bright light situation by making myself a VEfinder device so that I could use the ambient light effect enabling the lcd to be seen clearly as a make-do evf. All I would need for the S9 would be another stub mount to fit on the tripod shoe.

This type of makeshift evf works fine for frame/check-focus but would drive lcd purists stark raving.

It is effectively an Open Loupe version of those huge Closed Loupe contraptions. The Open Loupe (VEfinder) gives 80% of the benefit and can be made "clip-on" and then folded and pocketed when not needed.

Will the S9 see a proliferation of closed loop abominations that sprouted when the dslr mob "invented" Live-View? Seems pretty silly to make a compact camera body like the S9 then add a huge Closed Loupe because the lcd was unusable in bright light.

--
Tom Caldwell
 
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Weighing the scales the FF-sensor S9 would be more attractive to me than a 4/3-sensor S9. Neither body without evf attracts much but I could see myself heading back to the early heady days of the GM1 where I resolved the bright light situation by making myself a VEfinder device so that I could use the ambient light effect enabling the lcd to be seen clearly as a make-do evf. All I would need for the S9 would be another stub mount to fit on the tripod shoe.

This type of makeshift evf works fine for frame/check-focus but would drive lcd purists stark raving.

It is effectively an Open Loupe version of those huge Closed Loupe contraptions. The Open Loupe (VEfinder) gives 80% of the benefit and can be made "clip-on" and then folded and pocketed when not needed.

Will the S9 see a proliferation of closed loop abominations that sprouted when the dslr mob "invented" Live-View? Seems pretty silly to make a compact camera body like the S9 then add a huge Closed Loupe because the lcd was unusable in bright light.
SmallRig made a sun hood for the Panasonic GH6 which also works on the S5 II, S5 IIX and G9 II. Given that the S9 has the same size screen, it should also work on the new model:

Sunhood for Panasonic LUMIX G9 II / S5 II / S5 IIX / GH6 Camera (smallrig.com)

--
Pete
 
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Well maybe we will get the best of both worlds:

An increasingly more sophisticated G100 type series.

An S9 with a 25mp PDAF 4/3 sensor.

Both replacing the GX9.

I note that the G9II at launch was selling for more than the street pice of the S5II and even the S5IIx. This would hardly predict that the M4/3 version of the S9 would be any cheaper than the S9 itself.

I chose the G9II simply because i have this wonderful collection of M4/3 mount capable lenses that I really adore.

But I have a small foot in the L-Mount camp with a S1 which I use with a historic collection of adapted EF and Legacy MF lenses. I don't want to start yet another collection of lenses solely for L-Mount. Never ever ....

If I were to experiment with a S9-type camera body I would need to see it at affordable-experiment level pricing. Something like my G100 experience. I am not really into taking financial risks for the benefit of others. Weighing the scales the FF-sensor S9 would be more attractive to me than a 4/3-sensor S9. Neither body without evf attracts much but I could see myself heading back to the early heady days of the GM1 where I resolved the bright light situation by making myself a VEfinder device so that I could use the ambient light effect enabling the lcd to be seen clearly as a make-do evf. All I would need for the S9 would be another stub mount to fit on the tripod shoe.

This type of makeshift evf works fine for frame/check-focus but would drive lcd purists stark raving.

It is effectively an Open Loupe version of those huge Closed Loupe contraptions. The Open Loupe (VEfinder) gives 80% of the benefit and can be made "clip-on" and then folded and pocketed when not needed.

Will the S9 see a proliferation of closed loop abominations that sprouted when the dslr mob "invented" Live-View? Seems pretty silly to make a compact camera body like the S9 then add a huge Closed Loupe because the lcd was unusable in bright light.
So would you welcome a new reasonably compact m4/3 camera for "Seamless Content Creation" with a good balance of features that makes it a competent performer for video content creators while not imposing cost saving limitations on stills shooting usability?
 
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I had one of those on my Ricoh GX100. Worked well as a rear sun-shade but it was not a loupe with a lens where you could put your eye to it and use the lcd as an effective alternative viewfinder
 
Well maybe we will get the best of both worlds:

An increasingly more sophisticated G100 type series.

An S9 with a 25mp PDAF 4/3 sensor.

Both replacing the GX9.

I note that the G9II at launch was selling for more than the street pice of the S5II and even the S5IIx. This would hardly predict that the M4/3 version of the S9 would be any cheaper than the S9 itself.

I chose the G9II simply because i have this wonderful collection of M4/3 mount capable lenses that I really adore.

But I have a small foot in the L-Mount camp with a S1 which I use with a historic collection of adapted EF and Legacy MF lenses. I don't want to start yet another collection of lenses solely for L-Mount. Never ever ....

If I were to experiment with a S9-type camera body I would need to see it at affordable-experiment level pricing. Something like my G100 experience. I am not really into taking financial risks for the benefit of others. Weighing the scales the FF-sensor S9 would be more attractive to me than a 4/3-sensor S9. Neither body without evf attracts much but I could see myself heading back to the early heady days of the GM1 where I resolved the bright light situation by making myself a VEfinder device so that I could use the ambient light effect enabling the lcd to be seen clearly as a make-do evf. All I would need for the S9 would be another stub mount to fit on the tripod shoe.

This type of makeshift evf works fine for frame/check-focus but would drive lcd purists stark raving.

It is effectively an Open Loupe version of those huge Closed Loupe contraptions. The Open Loupe (VEfinder) gives 80% of the benefit and can be made "clip-on" and then folded and pocketed when not needed.

Will the S9 see a proliferation of closed loop abominations that sprouted when the dslr mob "invented" Live-View? Seems pretty silly to make a compact camera body like the S9 then add a huge Closed Loupe because the lcd was unusable in bright light.
So would you welcome a new reasonably compact m4/3 camera for "Seamless Content Creation" with a good balance of features that makes it a competent performer for video content creators while not imposing cost saving limitations on stills shooting usability?
In a word - no. Not for me personally, others might like such a thing.

I sill have my GM1 camera bodies that have no evf and can be used with small lenses for less serious stills work but I have fitted them up with VEfinder stub mounts to which my device clicks on in an instant. Then I just frame focus through the VEfinder lens and the lcd effectively acts like a large evf. The stance and grip mimics the traditional grip: eye to evf/VEf, left hand under lens to grip and right hand works the body grip and shutter button.

My idea was with a S9 as I already have all the camera body stock that I could possibly need in M4/3 mount. If I want horsepower: G9 or G9II. If I want light and fairly compact: the G100 or GM5

My idea was with L-Mount where I only have the rather large S1 (I am happy with it). I would use a S9 as an experiment and fit a VEfinder stub mount to it so that I could use the lcd as a form of evf like I have happily done with the GM1, Pentax Q, and Ricoh GXR - all camera bodies basically sold without an evf that can be used easily with an open loupe to get the added benefit of an easy-convertion to much of the benefits of a camera body that had an evf.

The GXR type did have a clip-on evf but I found that it seemed always to have been left back at base whilst my VEfinder, when folded, fitted easily in a corner of a bag or simply in a pocket.

Here it is yet again - simple and sweet*

https://www.dpreview.com/forums/post/59525486

* those that like great big clear evf units will not be impressed, but for those that just need a handy device to convert their lcd into a usable evf for framing and focus checking could find this handy. I only made this for my own pleasure after about 14 prototypes.

There is/was a similar commercially made device called a Clearviewer.

These devices focus your eye on the light being emitted from the lcd and disregard the external ambient light. It is quite remarkable how it works. Those that complain about not being able to see the lcd in bright sunlight tend to blame it on glare. But it is not the glare that is to blame it is that the ambient bright sunlight that shrinks our pupil and the light emitted from the lcd is not strong enough to compete. The loupe works even if it is an open type as your pupil will now get most of its eeen light off the lcd alone. There is also some glare that only a close loupe can eliminate but glare is not as big a deal as popular legend portrays it.

The open loupe is quite compact and can be folded when not in use. The closed loupe is huge.

My VEfinder was an invention of necessity 10 years ago but has gone into recess since my new gear has always had usable evf units since.
 
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Well maybe we will get the best of both worlds:

An increasingly more sophisticated G100 type series.

An S9 with a 25mp PDAF 4/3 sensor.

Both replacing the GX9.

I note that the G9II at launch was selling for more than the street pice of the S5II and even the S5IIx. This would hardly predict that the M4/3 version of the S9 would be any cheaper than the S9 itself.

I chose the G9II simply because i have this wonderful collection of M4/3 mount capable lenses that I really adore.

But I have a small foot in the L-Mount camp with a S1 which I use with a historic collection of adapted EF and Legacy MF lenses. I don't want to start yet another collection of lenses solely for L-Mount. Never ever ....

If I were to experiment with a S9-type camera body I would need to see it at affordable-experiment level pricing. Something like my G100 experience. I am not really into taking financial risks for the benefit of others. Weighing the scales the FF-sensor S9 would be more attractive to me than a 4/3-sensor S9. Neither body without evf attracts much but I could see myself heading back to the early heady days of the GM1 where I resolved the bright light situation by making myself a VEfinder device so that I could use the ambient light effect enabling the lcd to be seen clearly as a make-do evf. All I would need for the S9 would be another stub mount to fit on the tripod shoe.

This type of makeshift evf works fine for frame/check-focus but would drive lcd purists stark raving.

It is effectively an Open Loupe version of those huge Closed Loupe contraptions. The Open Loupe (VEfinder) gives 80% of the benefit and can be made "clip-on" and then folded and pocketed when not needed.

Will the S9 see a proliferation of closed loop abominations that sprouted when the dslr mob "invented" Live-View? Seems pretty silly to make a compact camera body like the S9 then add a huge Closed Loupe because the lcd was unusable in bright light.
So would you welcome a new reasonably compact m4/3 camera for "Seamless Content Creation" with a good balance of features that makes it a competent performer for video content creators while not imposing cost saving limitations on stills shooting usability?
In a word - no.
So do you think Panasonic m4/3 users who would welcome such a camera should give up on Panasonic m4/3 and switch to another system?
Not for me personally, others might like such a thing.

I sill have my GM1 camera bodies that have no evf and can be used with small lenses for less serious stills work but I have fitted them up with VEfinder stub mounts to which my device clicks on in an instant. Then I just frame focus through the VEfinder lens and the lcd effectively acts like a large evf. The stance and grip mimics the traditional grip: eye to evf/VEf, left hand under lens to grip and right hand works the body grip and shutter button.

My idea was with a S9 as I already have all the camera body stock that I could possibly need in M4/3 mount. If I want horsepower: G9 or G9II. If I want light and fairly compact: the G100 or GM5

My idea was with L-Mount where I only have the rather large S1 (I am happy with it). I would use a S9 as an experiment and fit a VEfinder stub mount to it so that I could use the lcd as a form of evf like I have happily done with the GM1, Pentax Q, and Ricoh GXR - all camera bodies basically sold without an evf that can be used easily with an open loupe to get the added benefit of an easy-convertion to much of the benefits of a camera body that had an evf.

The GXR type did have a clip-on evf but I found that it seemed always to have been left back at base whilst my VEfinder, when folded, fitted easily in a corner of a bag or simply in a pocket.

Here it is yet again - simple and sweet*

https://www.dpreview.com/forums/post/59525486

* those that like great big clear evf units will not be impressed, but for those that just need a handy device to convert their lcd into a usable evf for framing and focus checking could find this handy. I only made this for my own pleasure after about 14 prototypes.

There is/was a similar commercially made device called a Clearviewer.

These devices focus your eye on the light being emitted from the lcd and disregard the external ambient light. It is quite remarkable how it works. Those that complain about not being able to see the lcd in bright sunlight tend to blame it on glare. But it is not the glare that is to blame it is that the ambient bright sunlight that shrinks our pupil and the light emitted from the lcd is not strong enough to compete. The loupe works even if it is an open type as your pupil will now get most of its eeen light off the lcd alone. There is also some glare that only a close loupe can eliminate but glare is not as big a deal as popular legend portrays it.

The open loupe is quite compact and can be folded when not in use. The closed loupe is huge.

My VEfinder was an invention of necessity 10 years ago but has gone into recess since my new gear has always had usable evf units since.

--
Tom Caldwell
 
In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
I think a lot of that doesn't have much of a negative impact for video use, which seems to be the target market. What are their opinions of it as a compact video tool?

Here's a comment about the S9 from Dpreview :

"The basic premise of the S9 is that it's designed to simplify and speed-up the social media workflow. The goal is to allow content creators to generate photos or videos ready to publish straight out of the camera without additional editing in other applications."l
Also from DPreview: "Panasonic says it expects people to use it for photos as much as they will for video."
I also believe buyers will use it for stills. I think a lot of people buy cameras that they won't use for the use case they're marketed for.
Which buyers?
Content creation is photos, audio, video, text and graphics. The S9 is trying to inject itself into a workflow that is dominated by mobile phones. A lost cause I fear.
That's a fair assessment. Then again the full frame sensor is a significant differentiator and publishing straight out of camera is a use case that I doubt everyone will want to use.
I don't think full frame is a significant differentiator to the billions of people pushing content daily from camera phones. The people who require extreme quality are already using interchangeable lens cameras, elaborate rigs, post production.
So would you welcome a new reasonably compact m4/3 camera for "Seamless Content Creation" with a good balance of features that makes it a competent performer for video content creators while not imposing cost saving limitations on stills shooting usability?
Seamless does not exist. Every camera still requires a mobile or laptop to get the content where it needs to go. Can I live stream on the camera? No. Can I add text overlays on my camera? No. Can I add music to my reels? No. Can I tag people in camera? No. I can do all this from an iPhone that weighs 170g and easily slides in my pocket.
 
In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
I think a lot of that doesn't have much of a negative impact for video use, which seems to be the target market. What are their opinions of it as a compact video tool?

Here's a comment about the S9 from Dpreview :

"The basic premise of the S9 is that it's designed to simplify and speed-up the social media workflow. The goal is to allow content creators to generate photos or videos ready to publish straight out of the camera without additional editing in other applications."l
Also from DPreview: "Panasonic says it expects people to use it for photos as much as they will for video."
I also believe buyers will use it for stills. I think a lot of people buy cameras that they won't use for the use case they're marketed for.
Which buyers?
Content creation is photos, audio, video, text and graphics. The S9 is trying to inject itself into a workflow that is dominated by mobile phones. A lost cause I fear.
That's a fair assessment. Then again the full frame sensor is a significant differentiator and publishing straight out of camera is a use case that I doubt everyone will want to use.
I don't think full frame is a significant differentiator to the billions of people pushing content daily from camera phones. The people who require extreme quality are already using interchangeable lens cameras, elaborate rigs, post production.
So would you welcome a new reasonably compact m4/3 camera for "Seamless Content Creation" with a good balance of features that makes it a competent performer for video content creators while not imposing cost saving limitations on stills shooting usability?
Seamless does not exist.
There is a reason for the inverted commas; I was quoting Panasonic.
Every camera still requires a mobile or laptop to get the content where it needs to go. Can I live stream on the camera? No. Can I add text overlays on my camera? No. Can I add music to my reels? No. Can I tag people in camera? No. I can do all this from an iPhone that weighs 170g and easily slides in my pocket.
That's a lot of things in favour of the iPhone. Do you think iPhones are a better choice for video and photography than a m4/3 camera?
 
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Seamless does not exist. Every camera still requires a mobile or laptop to get the content where it needs to go. Can I live stream on the camera? No. Can I add text overlays on my camera? No. Can I add music to my reels? No. Can I tag people in camera? No. I can do all this from an iPhone that weighs 170g and easily slides in my pocket
and by using your smartphone one can get the content out for viewing quickly and hassle free. Content is for viewing as close to real time as practical not archiving for the cloud or your hard drive

While you re fumbling round with your mft camera I have the content posted and out there
 
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Seamless does not exist. Every camera still requires a mobile or laptop to get the content where it needs to go. Can I live stream on the camera? No. Can I add text overlays on my camera? No. Can I add music to my reels? No. Can I tag people in camera? No. I can do all this from an iPhone that weighs 170g and easily slides in my pocket
and by using your smartphone one can get the content out for viewing quickly and hassle free. Content is for viewing as close to real time as practical not archiving for the cloud or your hard drive
It sure can be a lot quicker using a smartphone. It's a wonder how Sony managed sell so many dedicated cameras to content creators.
 
Seamless does not exist. Every camera still requires a mobile or laptop to get the content where it needs to go. Can I live stream on the camera? No. Can I add text overlays on my camera? No. Can I add music to my reels? No. Can I tag people in camera? No. I can do all this from an iPhone that weighs 170g and easily slides in my pocket
and by using your smartphone one can get the content out for viewing quickly and hassle free. Content is for viewing as close to real time as practical not archiving for the cloud or your hard drive

While you re fumbling round with your mft camera I have the content posted and out there
Exactly the issue. Some people just don't understand. Cameras are increasingly niche use. I do so much with an iPhone now. Sometimes I don't even bring a camera - just snap and post from my phone. Why? Because it works.
 

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