> I think the S9 is much closer to its aimed position
I agree, though they don't currently have the lenses to make that work.
Thom Hogan suggests some from Sigma as being suitable (17mm f4, 20mm f2, 35mm f2, 50mm f2, 65mm f2). From that list the 17m f4 doesn't appear to offer any gain in shooting envelope over the 9mm f1.7 on m4/3.
See
https://sansmirror.com/newsviews-2/compact-gets-a-new-contende.html
I don't know much about those lenses but I think the design aesthetic will complement the S9.
I have the i-35/2. They are chunky lenses with a lot if metal, including the hood. Despite being well made and optically pretty decent, they are not expensive.
Paired with the S9 they sound like they would make a nice setup. That could make the case for a m4/3 version of the S9 less compelling to potential buyers, depending on the price difference of course.
I got my e mount one for £409 less than two years ago, admittedly on a modest discount. They sure have gone up in price!
Not being a ‘content creator’, I’m wondering about an A7Cii as my E mount backup.
Do you think the S9 could make an attractive cheaper alternative to the Sony A7Cii or are we talking apples vs oranges? I'm not really familiar with the A7Cii.
Just after I bought an OM5 and retired the EM1.1 to the back of the cupboard, my very battered A7R just died one day.
I had hoped my OM1 mk i would be my general purpose camera, but FaceEye detect and CAF-Tr aren’t as good as on the A7Riv and I find the deficiencies rather irritating. The mk ii has human subject detect that is better than I really need and non subject CAF-Tr that would have been competitive in 2019. The only real gap in my gear is a high performing UWA zoom. The 16-35/4 PZ looks interesting. The 20-70/4 might be more useful as a general lens, but heavy.
A
The S9 is really lightweight but it lacks an EVF so the A7Cii wins on that. 33Mpix is really my minimum resolution for an FF camera, with 40Mpix being sufficient. I like the design and colour options for the S9, but the grip on the A7Cii is more my style and the grey top version looks good.
The LUTs and smartphone integration look pretty interesting, but I’m a RAW stills shooter. Actually proper RAW metering aids would suit me better.
The lens catalogues for MFT and FE are pretty extensive and I have several lenses in both mounts, so an L mount body doesn’t fit my needs. There is an ocean of decent used MFT and FE kit.
Actually, my personal comparator for the S9 would be my OM5 with in body RAW development, OI.Share and Snapseed when instant sharing is required. Spent the week WhatsApping grand-daughter photos.
Apart from DR at base ISO and the availability of normal to wide lenses with big apertures, the S9 doesn’t really have much to offer me. The A7Cii adds resolution and more lens choices. I’m not sure whether the A7Cii allows you to do FTP to a server, but the A7Riv does and it works (but not with MS go figure).
I don’t know how good subject detection is in the S9, but Sony are good at integrated AF systems.
TL

R I’m not the target user for the S9.