M4/3 camera for CONTENT CREATORS

In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
 
> I think the S9 is much closer to its aimed position

I agree, though they don't currently have the lenses to make that work.

Thom Hogan suggests some from Sigma as being suitable (17mm f4, 20mm f2, 35mm f2, 50mm f2, 65mm f2). From that list the 17m f4 doesn't appear to offer any gain in shooting envelope over the 9mm f1.7 on m4/3.

See https://sansmirror.com/newsviews-2/compact-gets-a-new-contende.html
I don't know much about those lenses but I think the design aesthetic will complement the S9.
I have the i-35/2. They are chunky lenses with a lot if metal, including the hood. Despite being well made and optically pretty decent, they are not expensive.
Paired with the S9 they sound like they would make a nice setup. That could make the case for a m4/3 version of the S9 less compelling to potential buyers, depending on the price difference of course.
I got my e mount one for £409 less than two years ago, admittedly on a modest discount. They sure have gone up in price!

Not being a ‘content creator’, I’m wondering about an A7Cii as my E mount backup. Just after I bought an OM5 and retired the EM1.1 to the back of the cupboard, my very battered A7R just died one day.

I had hoped my OM1 mk i would be my general purpose camera, but FaceEye detect and CAF-Tr aren’t as good as on the A7Riv and I find the deficiencies rather irritating. The mk ii has human subject detect that is better than I really need and non subject CAF-Tr that would have been competitive in 2019. The only real gap in my gear is a high performing UWA zoom. The 16-35/4 PZ looks interesting. The 20-70/4 might be more useful as a general lens, but heavy.

A
 
In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
I think a lot of that doesn't have much of a negative impact for video use, which seems to be the target market. What are their opinions of it as a compact video tool?

Here's a comment about the S9 from Dpreview :

"The basic premise of the S9 is that it's designed to simplify and speed-up the social media workflow. The goal is to allow content creators to generate photos or videos ready to publish straight out of the camera without additional editing in other applications."
 
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Possible never know but Im sure they are looking for the most promising market. I think a S5m2 l mount with MFT sensor would be interesting. Could shoot all the sigma tele glass without paying the omds markup!!

DA
 
Possible never know but Im sure they are looking for the most promising market. I think a S5m2 l mount with MFT sensor would be interesting.
That would be interesting but I'm not sure if Panasonic would benefit from that given the vast number of m4/3 lenses available. That business model usually restricts native lens options in order to encourage/force an upgrade to full frame.
Could shoot all the sigma tele glass without paying the omds markup!!

DA
 
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> I think the S9 is much closer to its aimed position

I agree, though they don't currently have the lenses to make that work.

Thom Hogan suggests some from Sigma as being suitable (17mm f4, 20mm f2, 35mm f2, 50mm f2, 65mm f2). From that list the 17m f4 doesn't appear to offer any gain in shooting envelope over the 9mm f1.7 on m4/3.

See https://sansmirror.com/newsviews-2/compact-gets-a-new-contende.html
I don't know much about those lenses but I think the design aesthetic will complement the S9.
I have the i-35/2. They are chunky lenses with a lot if metal, including the hood. Despite being well made and optically pretty decent, they are not expensive.
Paired with the S9 they sound like they would make a nice setup. That could make the case for a m4/3 version of the S9 less compelling to potential buyers, depending on the price difference of course.
I got my e mount one for £409 less than two years ago, admittedly on a modest discount. They sure have gone up in price!

Not being a ‘content creator’, I’m wondering about an A7Cii as my E mount backup.
Do you think the S9 could make an attractive cheaper alternative to the Sony A7Cii or are we talking apples vs oranges? I'm not really familiar with the A7Cii.
Just after I bought an OM5 and retired the EM1.1 to the back of the cupboard, my very battered A7R just died one day.

I had hoped my OM1 mk i would be my general purpose camera, but FaceEye detect and CAF-Tr aren’t as good as on the A7Riv and I find the deficiencies rather irritating. The mk ii has human subject detect that is better than I really need and non subject CAF-Tr that would have been competitive in 2019. The only real gap in my gear is a high performing UWA zoom. The 16-35/4 PZ looks interesting. The 20-70/4 might be more useful as a general lens, but heavy.

A

--
Infinite are the arguments of mages. Truth is a jewel with many facets. Ursula K LeGuin
Please feel free to edit any images that I post
 
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In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
I think a lot of that doesn't have much of a negative impact for video use, which seems to be the target market. What are their opinions of it as a compact video tool?

Here's a comment about the S9 from Dpreview :

"The basic premise of the S9 is that it's designed to simplify and speed-up the social media workflow. The goal is to allow content creators to generate photos or videos ready to publish straight out of the camera without additional editing in other applications."
Also from DPreview: "Panasonic says it expects people to use it for photos as much as they will for video."

Content creation is photos, audio, video, text and graphics. The S9 is trying to inject itself into a workflow that is dominated by mobile phones. A lost cause I fear.
 
We've just seen Panasonic launch their S9 camera, which is being marketed as a camera for Content Creation, although the design and new pancake lens suggests they may be attempting to appeal to street shooters too.
As someone who shoots a lot of street, I don't find the S9 to be appealing at all. The ergonomics are very questionable and the rear screen isn't a single axis tilting unit. If I had to use a camera without an EVF, then I'd much rather get a Ricoh GR III for less money instead, or for similar money an X100 VI...and I'd endure the long wait.
 
> I think the S9 is much closer to its aimed position

I agree, though they don't currently have the lenses to make that work.

Thom Hogan suggests some from Sigma as being suitable (17mm f4, 20mm f2, 35mm f2, 50mm f2, 65mm f2). From that list the 17m f4 doesn't appear to offer any gain in shooting envelope over the 9mm f1.7 on m4/3.

See https://sansmirror.com/newsviews-2/compact-gets-a-new-contende.html
I don't know much about those lenses but I think the design aesthetic will complement the S9.
I have the i-35/2. They are chunky lenses with a lot if metal, including the hood. Despite being well made and optically pretty decent, they are not expensive.
Paired with the S9 they sound like they would make a nice setup. That could make the case for a m4/3 version of the S9 less compelling to potential buyers, depending on the price difference of course.
I got my e mount one for £409 less than two years ago, admittedly on a modest discount. They sure have gone up in price!

Not being a ‘content creator’, I’m wondering about an A7Cii as my E mount backup.
Do you think the S9 could make an attractive cheaper alternative to the Sony A7Cii or are we talking apples vs oranges? I'm not really familiar with the A7Cii.
Just after I bought an OM5 and retired the EM1.1 to the back of the cupboard, my very battered A7R just died one day.

I had hoped my OM1 mk i would be my general purpose camera, but FaceEye detect and CAF-Tr aren’t as good as on the A7Riv and I find the deficiencies rather irritating. The mk ii has human subject detect that is better than I really need and non subject CAF-Tr that would have been competitive in 2019. The only real gap in my gear is a high performing UWA zoom. The 16-35/4 PZ looks interesting. The 20-70/4 might be more useful as a general lens, but heavy.

A
The S9 is really lightweight but it lacks an EVF so the A7Cii wins on that. 33Mpix is really my minimum resolution for an FF camera, with 40Mpix being sufficient. I like the design and colour options for the S9, but the grip on the A7Cii is more my style and the grey top version looks good.

The LUTs and smartphone integration look pretty interesting, but I’m a RAW stills shooter. Actually proper RAW metering aids would suit me better.

The lens catalogues for MFT and FE are pretty extensive and I have several lenses in both mounts, so an L mount body doesn’t fit my needs. There is an ocean of decent used MFT and FE kit.

Actually, my personal comparator for the S9 would be my OM5 with in body RAW development, OI.Share and Snapseed when instant sharing is required. Spent the week WhatsApping grand-daughter photos.

Apart from DR at base ISO and the availability of normal to wide lenses with big apertures, the S9 doesn’t really have much to offer me. The A7Cii adds resolution and more lens choices. I’m not sure whether the A7Cii allows you to do FTP to a server, but the A7Riv does and it works (but not with MS go figure).

I don’t know how good subject detection is in the S9, but Sony are good at integrated AF systems.

TL:DR I’m not the target user for the S9.

A
 
In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
I think a lot of that doesn't have much of a negative impact for video use, which seems to be the target market. What are their opinions of it as a compact video tool?

Here's a comment about the S9 from Dpreview :

"The basic premise of the S9 is that it's designed to simplify and speed-up the social media workflow. The goal is to allow content creators to generate photos or videos ready to publish straight out of the camera without additional editing in other applications."l
Also from DPreview: "Panasonic says it expects people to use it for photos as much as they will for video."
I also believe buyers will use it for stills. I think a lot of people buy cameras that they won't use for the use case they're marketed for.
Content creation is photos, audio, video, text and graphics. The S9 is trying to inject itself into a workflow that is dominated by mobile phones. A lost cause I fear.
That's a fair assessment. Then again the full frame sensor is a significant differentiator and publishing straight out of camera is a use case that I doubt everyone will want to use.
 
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> I think the S9 is much closer to its aimed position

I agree, though they don't currently have the lenses to make that work.

Thom Hogan suggests some from Sigma as being suitable (17mm f4, 20mm f2, 35mm f2, 50mm f2, 65mm f2). From that list the 17m f4 doesn't appear to offer any gain in shooting envelope over the 9mm f1.7 on m4/3.

See https://sansmirror.com/newsviews-2/compact-gets-a-new-contende.html
I don't know much about those lenses but I think the design aesthetic will complement the S9.
I have the i-35/2. They are chunky lenses with a lot if metal, including the hood. Despite being well made and optically pretty decent, they are not expensive.
Paired with the S9 they sound like they would make a nice setup. That could make the case for a m4/3 version of the S9 less compelling to potential buyers, depending on the price difference of course.
I got my e mount one for £409 less than two years ago, admittedly on a modest discount. They sure have gone up in price!

Not being a ‘content creator’, I’m wondering about an A7Cii as my E mount backup.
Do you think the S9 could make an attractive cheaper alternative to the Sony A7Cii or are we talking apples vs oranges? I'm not really familiar with the A7Cii.
Just after I bought an OM5 and retired the EM1.1 to the back of the cupboard, my very battered A7R just died one day.

I had hoped my OM1 mk i would be my general purpose camera, but FaceEye detect and CAF-Tr aren’t as good as on the A7Riv and I find the deficiencies rather irritating. The mk ii has human subject detect that is better than I really need and non subject CAF-Tr that would have been competitive in 2019. The only real gap in my gear is a high performing UWA zoom. The 16-35/4 PZ looks interesting. The 20-70/4 might be more useful as a general lens, but heavy.

A
The S9 is really lightweight but it lacks an EVF so the A7Cii wins on that. 33Mpix is really my minimum resolution for an FF camera, with 40Mpix being sufficient. I like the design and colour options for the S9, but the grip on the A7Cii is more my style and the grey top version looks good.

The LUTs and smartphone integration look pretty interesting, but I’m a RAW stills shooter. Actually proper RAW metering aids would suit me better.

The lens catalogues for MFT and FE are pretty extensive and I have several lenses in both mounts, so an L mount body doesn’t fit my needs. There is an ocean of decent used MFT and FE kit.

Actually, my personal comparator for the S9 would be my OM5 with in body RAW development, OI.Share and Snapseed when instant sharing is required. Spent the week WhatsApping grand-daughter photos.

Apart from DR at base ISO and the availability of normal to wide lenses with big apertures, the S9 doesn’t really have much to offer me. The A7Cii adds resolution and more lens choices. I’m not sure whether the A7Cii allows you to do FTP to a server, but the A7Riv does and it works (but not with MS go figure).

I don’t know how good subject detection is in the S9, but Sony are good at integrated AF systems.

TL:DR I’m not the target user for the S9.
Who do you think Panasonic are hoping the target user is for the S9?
A

--
Infinite are the arguments of mages. Truth is a jewel with many facets. Ursula K LeGuin
Please feel free to edit any images that I post
 
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> I think the S9 is much closer to its aimed position

I agree, though they don't currently have the lenses to make that work.

Thom Hogan suggests some from Sigma as being suitable (17mm f4, 20mm f2, 35mm f2, 50mm f2, 65mm f2). From that list the 17m f4 doesn't appear to offer any gain in shooting envelope over the 9mm f1.7 on m4/3.

See https://sansmirror.com/newsviews-2/compact-gets-a-new-contende.html
I don't know much about those lenses but I think the design aesthetic will complement the S9.
I have the i-35/2. They are chunky lenses with a lot if metal, including the hood. Despite being well made and optically pretty decent, they are not expensive.
Paired with the S9 they sound like they would make a nice setup. That could make the case for a m4/3 version of the S9 less compelling to potential buyers, depending on the price difference of course.
I got my e mount one for £409 less than two years ago, admittedly on a modest discount. They sure have gone up in price!

Not being a ‘content creator’, I’m wondering about an A7Cii as my E mount backup.
Do you think the S9 could make an attractive cheaper alternative to the Sony A7Cii or are we talking apples vs oranges? I'm not really familiar with the A7Cii.
Just after I bought an OM5 and retired the EM1.1 to the back of the cupboard, my very battered A7R just died one day.

I had hoped my OM1 mk i would be my general purpose camera, but FaceEye detect and CAF-Tr aren’t as good as on the A7Riv and I find the deficiencies rather irritating. The mk ii has human subject detect that is better than I really need and non subject CAF-Tr that would have been competitive in 2019. The only real gap in my gear is a high performing UWA zoom. The 16-35/4 PZ looks interesting. The 20-70/4 might be more useful as a general lens, but heavy.

A
The S9 is really lightweight but it lacks an EVF so the A7Cii wins on that. 33Mpix is really my minimum resolution for an FF camera, with 40Mpix being sufficient. I like the design and colour options for the S9, but the grip on the A7Cii is more my style and the grey top version looks good.

The LUTs and smartphone integration look pretty interesting, but I’m a RAW stills shooter. Actually proper RAW metering aids would suit me better.

The lens catalogues for MFT and FE are pretty extensive and I have several lenses in both mounts, so an L mount body doesn’t fit my needs. There is an ocean of decent used MFT and FE kit.

Actually, my personal comparator for the S9 would be my OM5 with in body RAW development, OI.Share and Snapseed when instant sharing is required. Spent the week WhatsApping grand-daughter photos.

Apart from DR at base ISO and the availability of normal to wide lenses with big apertures, the S9 doesn’t really have much to offer me. The A7Cii adds resolution and more lens choices. I’m not sure whether the A7Cii allows you to do FTP to a server, but the A7Riv does and it works (but not with MS go figure).

I don’t know how good subject detection is in the S9, but Sony are good at integrated AF systems.

TL:DR I’m not the target user for the S9.
Who do you think Panasonic are hoping the target user is for the S9?
The headlines on the Panasonic product page are “Shoot Share” and “Elevate Your Social Media”.

Video is given prominence over stills but hybrid media is clearly implied.

30s from taking the shot to posting on social media, choice of colours, ease of use over technical features, ability to have different looks and a personal style, FF as a quality mark rather than functional attribute…

Seems pretty clear to me (and explains the 24Mpix).

People who want ease of photography and the status of having the right camera, rather than photographers.

A

A
 
We've just seen Panasonic launch their S9 camera, which is being marketed as a camera for Content Creation, although the design and new pancake lens suggests they may be attempting to appeal to street shooters too.
As someone who shoots a lot of street, I don't find the S9 to be appealing at all. The ergonomics are very questionable and the rear screen isn't a single axis tilting unit. If I had to use a camera without an EVF, then I'd much rather get a Ricoh GR III for less money instead, or for similar money an X100 VI...and I'd endure the long wait.
I can certainly understand that. I wonder if there's people out there that have been seduced by full frame but don't yet have the budget for a Leica and would see the S9 as a cool looking budget alternative? The lenses are interchangeable between Leica and Lumix mirrorless bodies too. Looks can play a part in the desirability of a camera as demonstrated by Fuji.
 
> I think the S9 is much closer to its aimed position

I agree, though they don't currently have the lenses to make that work.

Thom Hogan suggests some from Sigma as being suitable (17mm f4, 20mm f2, 35mm f2, 50mm f2, 65mm f2). From that list the 17m f4 doesn't appear to offer any gain in shooting envelope over the 9mm f1.7 on m4/3.

See https://sansmirror.com/newsviews-2/compact-gets-a-new-contende.html
I don't know much about those lenses but I think the design aesthetic will complement the S9.
I have the i-35/2. They are chunky lenses with a lot if metal, including the hood. Despite being well made and optically pretty decent, they are not expensive.
Paired with the S9 they sound like they would make a nice setup. That could make the case for a m4/3 version of the S9 less compelling to potential buyers, depending on the price difference of course.
I got my e mount one for £409 less than two years ago, admittedly on a modest discount. They sure have gone up in price!

Not being a ‘content creator’, I’m wondering about an A7Cii as my E mount backup.
Do you think the S9 could make an attractive cheaper alternative to the Sony A7Cii or are we talking apples vs oranges? I'm not really familiar with the A7Cii.
Just after I bought an OM5 and retired the EM1.1 to the back of the cupboard, my very battered A7R just died one day.

I had hoped my OM1 mk i would be my general purpose camera, but FaceEye detect and CAF-Tr aren’t as good as on the A7Riv and I find the deficiencies rather irritating. The mk ii has human subject detect that is better than I really need and non subject CAF-Tr that would have been competitive in 2019. The only real gap in my gear is a high performing UWA zoom. The 16-35/4 PZ looks interesting. The 20-70/4 might be more useful as a general lens, but heavy.

A
The S9 is really lightweight but it lacks an EVF so the A7Cii wins on that. 33Mpix is really my minimum resolution for an FF camera, with 40Mpix being sufficient. I like the design and colour options for the S9, but the grip on the A7Cii is more my style and the grey top version looks good.

The LUTs and smartphone integration look pretty interesting, but I’m a RAW stills shooter. Actually proper RAW metering aids would suit me better.

The lens catalogues for MFT and FE are pretty extensive and I have several lenses in both mounts, so an L mount body doesn’t fit my needs. There is an ocean of decent used MFT and FE kit.

Actually, my personal comparator for the S9 would be my OM5 with in body RAW development, OI.Share and Snapseed when instant sharing is required. Spent the week WhatsApping grand-daughter photos.

Apart from DR at base ISO and the availability of normal to wide lenses with big apertures, the S9 doesn’t really have much to offer me. The A7Cii adds resolution and more lens choices. I’m not sure whether the A7Cii allows you to do FTP to a server, but the A7Riv does and it works (but not with MS go figure).

I don’t know how good subject detection is in the S9, but Sony are good at integrated AF systems.

TL:DR I’m not the target user for the S9.
Who do you think Panasonic are hoping the target user is for the S9?
The headlines on the Panasonic product page are “Shoot Share” and “Elevate Your Social Media”.

Video is given prominence over stills but hybrid media is clearly implied.

30s from taking the shot to posting on social media, choice of colours, ease of use over technical features, ability to have different looks and a personal style, FF as a quality mark rather than functional attribute…
What does 30s mean?
Seems pretty clear to me (and explains the 24Mpix).

People who want ease of photography and the status of having the right camera, rather than photographers.
I see, they're hoping to attract people that have a casual/superficial interest in photography but are emphasising video as it's their core market. Interesting, I didn't think of it like that.
 
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We've just seen Panasonic launch their S9 camera, which is being marketed as a camera for Content Creation, although the design and new pancake lens suggests they may be attempting to appeal to street shooters too.
As someone who shoots a lot of street, I don't find the S9 to be appealing at all. The ergonomics are very questionable and the rear screen isn't a single axis tilting unit. If I had to use a camera without an EVF, then I'd much rather get a Ricoh GR III for less money instead, or for similar money an X100 VI...and I'd endure the long wait.
I can certainly understand that. I wonder if there's people out there that have been seduced by full frame but don't yet have the budget for a Leica and would see the S9 as a cool looking budget alternative? The lenses are interchangeable between Leica and Lumix mirrorless bodies too. Looks can play a part in the desirability of a camera as demonstrated by Fuji.
I considered responding “people who can’t afford a Leica” to your question to me.

I was taking pictures inside Chester Cathedral a few weeks ago and there was a Leica owner with a very expensive looking lightweight carbon fibre tripod getting in my sight lines.

He seemed perplexed that I was moving around taking multiple handheld shots, maybe 10 shots to every 1 of his. Should have brought my huge Manfrotto and had a pitching contest.

A
 
We've just seen Panasonic launch their S9 camera, which is being marketed as a camera for Content Creation, although the design and new pancake lens suggests they may be attempting to appeal to street shooters too.
As someone who shoots a lot of street, I don't find the S9 to be appealing at all. The ergonomics are very questionable and the rear screen isn't a single axis tilting unit. If I had to use a camera without an EVF, then I'd much rather get a Ricoh GR III for less money instead, or for similar money an X100 VI...and I'd endure the long wait.
I can certainly understand that. I wonder if there's people out there that have been seduced by full frame but don't yet have the budget for a Leica and would see the S9 as a cool looking budget alternative? The lenses are interchangeable between Leica and Lumix mirrorless bodies too. Looks can play a part in the desirability of a camera as demonstrated by Fuji.
I considered responding “people who can’t afford a Leica” to your question to me.
I don't think you would have been wrong!
I was taking pictures inside Chester Cathedral a few weeks ago and there was a Leica owner with a very expensive looking lightweight carbon fibre tripod getting in my sight lines.

He seemed perplexed that I was moving around taking multiple handheld shots, maybe 10 shots to every 1 of his. Should have brought my huge Manfrotto and had a pitching contest.
😂
A

--
Infinite are the arguments of mages. Truth is a jewel with many facets. Ursula K LeGuin
Please feel free to edit any images that I post
 
I considered responding “people who can’t afford a Leica” to your question to me.
content creators lust for an audience, they are not camera gear centric
I bet they pay attention to what they wear, what watch they have, and what their camera looks like.

As a sad old engineer, functionality is front and centre for me, although that Zf was tempting until I saw the weight. My last watch came in at 25% of my nominal budget and won on weight because it’s titanium. “Seiko” is unlikely to attract unwanted attention - an added bonus.

The Panasonic messaging is all about personalised content made easy.

A
 

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