I don't think we have anything at hand to suggest the likelihood of it one way or the other, except for our own beliefs. Nothing suggesting this wasn't the strategy all along
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Sigma RF Press Release (not a rumor site)
- Thread starter JustUs7
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Canon knows the reality of that better than any of us. If it was so obvious, they would have rushed to launch it, they already have the capability. Perhaps there is more to it than any of us here can imagine
I just love the Sigma marketing materials. They knew that we were tired of waiting :-D :
www.sigma-global.com
SIGMA launches interchangeable lenses for Canon RF Mount system | News | Sigma
This page is about Sigma's SIGMA launches interchangeable lenses for Canon RF Mount system.
thunder storm
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I think we have some things at hand.
I think we do have some information suggesting it wasn't strategy all along. We can't distract hard facts from that info, but we can determine what's more and what's less likely.
thunder storm
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PhotosByHall
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Yes, we are. The M series was massively underated and badly treated by canon.
But this is progress. I now have an upgrade path to R.
I was going to jump ship to Sony for the 18-50 f2.8. now I just need a relatively cheap body upgrade.
That may or may not be relevant for Canon. Assuming a worst case of 0 crop sales, if they can still manage half the market, they don't have to overthink a specific segment that doesn't contribute as much to the bottom line. If it's the other way round, they were selling enough
We won't know real numbers either way. But given their overall share was healthy, this sound more like trying to unlock more growth rather than stem any struggles
So opinions we can't agree on? We can always have them, it takes a few seconds to come up with that
But if you really think we have something tangible to deduce this from, do share. Maybe I'll be with you then. All you are saying is we have something, without saying what that something actually is
I don't see it, so until then, I don't think we have anything to suggest one way or the other besides our biases
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PicPocket
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thunder storm
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Canon will overthink, whether they have to or not. A lot is good, more is better.
Not sure if "enough" is a meaningful to a truly profit driven company.
To your point, the number shows that if crop sales where struggling, the full frame segment is competitive on it's own, so a full frame path appeared to be less important than it was in the DSRL era.
Apa Macam
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Other than that, The top that says "The wise choice for Canon RF mount", the way I see it was "The wise choice for Canon TO OPEN THE RF mount. :-DI just love the Sigma marketing materials. They knew that we were tired of waiting :-D :
SIGMA launches interchangeable lenses for Canon RF Mount system | News | Sigma
This page is about Sigma's SIGMA launches interchangeable lenses for Canon RF Mount system.
Think is enough, don't overthink it. Growth can happen without that
I already mentioned this may be to unlock more growth than stemming struggles.
Enough is always enough. That is what it means. Perhaps you are interpreting it your own way
It may not show that. You are assuming scenarios like struggling and where Canon's focus is and for what reasons. Their APSC sales could have been anywhere between 0 and some other number. What matters is whether it achieved what they were after - you cannot achieve an arbitrary number in vaccum. Canon investors don't seem to be panicking
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PicPocket
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Where can i order? Oh wait...I just love the Sigma marketing materials. They knew that we were tired of waiting :-D :
SIGMA launches interchangeable lenses for Canon RF Mount system | News | Sigma
This page is about Sigma's SIGMA launches interchangeable lenses for Canon RF Mount system.
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PicPocket
thunder storm
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Again, we can't deduce hard facts.
That is not entirely true, as I mentioned the bridge to full frame before. Canon historically didn't do a lot for crop shooters when they had a relatively closed EF mount. Sure, third party lens makers did produce bright crop prime lenses for the EF mount (like the Sigma EF-s 30mm f/1.4), but those lenses suffered from AF inconsistencies, keeping the mount relatively closed. The only Canon crop primes for the EF mount where the EF-s 24mm f/2.8 and the EF-s 60mm f/2.8 Macro. So historically Canon didn't support low light compact options for crop cameras, forcing folks with low light needs to full frame (and to pay for full frame margins), using full frame primes as a bridge to full frame by not producing bright crop primes.
For M the situation was different, as in the beginning of M the system was seen as never competitive to full frame (DSLRs) anyway due to slow AF, while later on it became clear the M system wouldn't last for ever as the RF mount was on the horizon anyway, so Canon would either kill crop entirely or kill M and EF-s only. In that context it was o.k. to allow for brighter primes, as sooner or later folks with low light needs would find themselves in an orphaned mount and a discontinued system.
I think Canon started out with RF-s with the same strategy as for EF-s, but find either crop camera sales too low, or full frame sales strong enough anyway (or both), hence changing that strategy, as the full frame upgrade path appeared to be not that important anymore.
Are these hard facts? No. Is it more likely than not? I think so, as I think it fits the changing context overtime. Is it a matter of bias because it aren't hard facts? I think that's a bit too easy reasoning, as likelihood is a matter of less precise knowledge, but non the less rather knowledge than opinion. A weather forecast isn't just a subjective opinion or a matter of bias just because you're not 100% sure the prediction will hold true.
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Using f/8.0 or narrower on a 32Mp 1.6 crop sensor will cause noticeable softening due to diffraction. It's nice to have a light weight lens, but there's no free lunch.
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thunder storm
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Whether Canon investors where panicking or not, I think it's more likely than not there's always the incentive to increase profit.
thunder storm
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There's a difference between opening a mount and allowing for some (crop) lenses.Other than that, The top that says "The wise choice for Canon RF mount", the way I see it was "The wise choice for Canon TO OPEN THE RF mount. :-DI just love the Sigma marketing materials. They knew that we were tired of waiting :-D :
SIGMA launches interchangeable lenses for Canon RF Mount system | News | Sigma
This page is about Sigma's SIGMA launches interchangeable lenses for Canon RF Mount system.
Someone hoping for a Sigma RF 50mm f/1.4 or f/1.2 DN or a Sigma 85mm f/1.4 DN might still wait forever. And most likely it isn't a very wise thing for Canon to allow for these lenses, as that would definitely hurt Canon RF 50&85mm f/1.2 USM L sales.
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Using f/8.0 or narrower on a 32Mp 1.6 crop sensor will cause noticeable softening due to diffraction. It's nice to have a light weight lens, but there's no free lunch.
unhappymeal
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The marketers are throwing so much shade here and it's hilarious.I just love the Sigma marketing materials. They knew that we were tired of waiting :-D :
SIGMA launches interchangeable lenses for Canon RF Mount system | News | Sigma
This page is about Sigma's SIGMA launches interchangeable lenses for Canon RF Mount system.
R2D2
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+1 This about sums it up for me.
I have the Sigma 16 and 56 (for EF-M) and they are excellent performers.
R2
DivaDreamer
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Yup! I was super excited to wake up yesterday to the Sigma/Tamron announcements - just a bit sad about having just purchased the ef-s 17-55. But it is getting used a ton, and since I got it used I shouldn’t lose much selling it. The lack of IS and the LoCA on the Sigma 18-50 do give me pause… (r10 shooter, so no IBIS). I wonder if anyone will do a direct comparison between the Sigma and the old Canon. I wonder if the Tamron 17-70 might happen? So exciting!
So happy to have low light options. I feel like I have been cobbling together a kit for the last year!
DD
So happy to have low light options. I feel like I have been cobbling together a kit for the last year!
DD
thunder storm
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The lack of ILIS is a downside, but for IQ at f/2.8 the Sigma should perform better.
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