Nikon 70-180mm f2.8 on sale

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I was waiting for the price to drop a little. Just ordered the 70-180mm from B&H for 1,096.95. Should have it by tomorrow.

It's also on sale for that price at Adorama and Amazon.
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
Yeah, I am really surprised that it has gone on sale so soon. I was prepared to wait until the holidays in December for the price to go down.

Meanwhile, I'm sure the price will go back up to where it was. Nikon sale prices are not usually permanent.
 
Not to mention the G2 e-mount version being announced... :\
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
It's not just Nikon. I was offered a $900 discount on Sony A1 last week.
 
I was waiting for the price to drop a little. Just ordered the 70-180mm from B&H for 1,096.95. Should have it by tomorrow.

It's also on sale for that price at Adorama and Amazon.
Is this lens better than the 28-75 2.8? I was not impressed with the IQ of that one. Or is it the same rendering/same gen?

It would be nice if Nikon just made a lightweight 70-200 f4, pretty annoying that they haven't. Sony is on their GEN II already.
 
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This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
Wow, I’d say it’s time to cut your losses and move on to protect your health. Nothing is worth being so sick and tired to the point of screaming curses! :-|
 
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This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
Wow, I’d say it’s time to cut your losses and move on to protect your health. Nothing is worth being so sick and tired to the point of screaming curses! :-|
Actually pretty bad business practice to their loyal customers...

Another non camera company I follow is notorious for doing the same thing and their fanbase absolutely howls, so, Nikon should get flack for it also.
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
Wow, I’d say it’s time to cut your losses and move on to protect your health. Nothing is worth being so sick and tired to the point of screaming curses! :-|
Actually pretty bad business practice to their loyal customers...

Another non camera company I follow is notorious for doing the same thing and their fanbase absolutely howls, so, Nikon should get flack for it also.
I’m not disagreeing, but it is what it is. Getting all worked up and bent out of shape is no help.
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
I don't think that this lens is selling as much as they expected it to so they are offering discounts to make it more attractive.

As much as you may think of camera gear as investments, modern cameras and lenses simply aren't. They are consumer electronics and as long as they work as intended for you I don't think you lost anything.

I bought an AC from a nearby store and they offered a 15% discount on it after 2 weeks. It still cools my living room fine so I'm fine with it. 6 months later it may be even cheaper but I'd rather be comfortable now.
 
Sees like this is related to the BILD expo for B&H while the other stores are I presume price matching. Any idea how long these BILD deals will last?
 
Sees like this is related to the BILD expo for B&H while the other stores are I presume price matching. Any idea how long these BILD deals will last?
Nikon sets the prices all authorized dealers must charge, not B&H.

https://www.nikonusa.com/en/nikon-p...s-lenses/20120/nikkor-z-70-180mm-f%2f2.8.html



0fe7bfae08314871a38233928ab15186.jpg
 
Sees like this is related to the BILD expo for B&H while the other stores are I presume price matching. Any idea how long these BILD deals will last?
Nikon sets the prices all authorized dealers must charge, not B&H.

https://www.nikonusa.com/en/nikon-p...s-lenses/20120/nikkor-z-70-180mm-f%2f2.8.html

0fe7bfae08314871a38233928ab15186.jpg
That's what I thought, but this lens was not on the list of September rebates and on the B&H page it specifically says it is a "BILD Deal." Interestingly, it is listed at the discounted price on the Nikon website but it doesn't say "sale" like all the other lenses which they have discounted this month. Perhaps it is a deal through B&H which Nikon have "sanctioned."
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
Yeah, I am really surprised that it has gone on sale so soon. I was prepared to wait until the holidays in December for the price to go down.

Meanwhile, I'm sure the price will go back up to where it was. Nikon sale prices are not usually permanent.
Sorry, but this should not be a surprise at all. Nikon tend to price those transplanted Tamron lenses a bit high and then start discounting them quickly. In early 2022, Nikon first started shipping the 28-75mm/f2.8 in January. Only about a month later, they started discounting the 28-75/2.8 by $200 (or $300; can't remember exactly). That lens didn't sell well, especially because people knew that a version 2 with improved optics was already available from Tamron for the Sony E mount.
 
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I was anticipating a holiday drop in price too. Though I'm also debating a purchase of this lens, the Tamron 35-150 F 2/2.8. I rented the 70-180 2.8 to try out on a shoot last month and reserved a 35-150 at Lens Rentals to test out later this month (if released).

If I opt for the 70-180 it'll now be at this price though.

--
'Nice pen, bet you write good stories with it.'
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
Wow, I’d say it’s time to cut your losses and move on to protect your health. Nothing is worth being so sick and tired to the point of screaming curses! :-|
Actually pretty bad business practice to their loyal customers...

Another non camera company I follow is notorious for doing the same thing and their fanbase absolutely howls, so, Nikon should get flack for it also.
It’s early adopter tax. This is not the first time Nikon has lowered the price of a lens 6-8 weeks after availability.
 
Is this lens better than the 28-75 2.8? I was not impressed with the IQ of that one. Or is it the same rendering/same gen?

It would be nice if Nikon just made a lightweight 70-200 f4, pretty annoying that they haven't. Sony is on their GEN II already.
An affordable compact f2.8 lens is going to be a compromise. The speed advantage versus the F4S quality is the trade-off. For me the f2.8 makes the shorter range more viable. I also prefer the range of the 20-40f2.8 over the 28-75f2.8. So if you go in with the right expectations, and have the software to makeup for that sharpness, YMMV. ;)

Especially because I use a DX and FX body. It is unfortunate that the Tamrikon's are the G1 versions, and don't have VR, but I'm still happy to have them available. I use VR on boats, train platforms, bridges, when I'm shivering, and when I rush a shot and have bad technique. Dragging the shutter handheld is amazing. My A7C was better than the R8 at 1/30th indoors because of this.
 
And their 35-150 announcement. It’s easier to crop from 150 to 180, than it is to uncrop 70 to 35mm. :~) There has been far more chatter about this lens than the 70-180. I was this close to getting the 70-180, but then the 35-150 development announcement came and put me on pause. I’m sure I’m not the only one. Poof, there goes demand, hence the price drop.
The 35-150mm will be more expensive and much heavier. That's why I'm getting the 70-180 instead.
 
This REALLY annoys me to no end! I could see a Black Friday sale, but not one 45 days after it was released!

If I wanted to sell my new 70-180f2.8 I'd have to market it down to $850 and take the $15% ebay hit. That is a $380 loss on a 45 day old lens! Sure, we don't buy lenses to sell them, but they are investments, and this devaluing of brand new gear is OUT OF HAND! Look at those $400 discounts on the Z7II, and now they were selling for $2,000 or less. I'm sick and tired of losing money on Nikon gear.

I fully realize depreciation of hobby/luxury products, but it was never this bad.
Yeah, I am really surprised that it has gone on sale so soon. I was prepared to wait until the holidays in December for the price to go down.

Meanwhile, I'm sure the price will go back up to where it was. Nikon sale prices are not usually permanent.
While it is a bit surprising they would put it on sale this early on, they likely priced it so they could do so and still make a decent profit at least, even at the reduced price especially since Tamron is basically making the thing. That being said, I'm a bit tempted as I doubt it will every go below $1100.

To Skyrunnr's point, it looks like even Sony has some massive deals going on, so it's not just Nikon, and I'm sure others feel the same way (Sony users).

And it's not really a "loss" unless you're selling. If the price goes back up before you sell, then you really haven't "lost" anything, only if you were planning to sell when it was on sale. That's the issue I ran into with the Z6 II. I just waited until it went back up to $1999 before relisting and selling for $1300, instead of the low-ball offers I got of $1000 when it was $1699 on sale. I actually bought that one at $200 off too, so loss was not as much as it would have been had i bought it at full MSRP.

--
NOTE: If I don't reply to a direct comment in the forums, it's likely I unsubscribed from the thread/article..
 
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