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pcgeekesq
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Irrelevant, just as Porsche's or Rolex's market percentage is.
And of course, it depends on how you define the market.
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200-600
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And of course, it depends on how you define the market.
shuncheung
Veteran Member
When you are a start up, you may sacrifice profitability in order to gain market share, but only up to a certain point. Eventually you need to be profitable to sustain. I know that at some point (10, 15 years ago??), Leica was in deep financial trouble but got bailed out, but as long as luxury brands such as Leica, Porsche and Rolex are profitable and can sustain, they are fine/ok, even though they may have a tiny share of their respective market.
Amazon took that approach in its early days to accumulate market share. However, DPReview may be the best photo/camera site out there because Amazon has been sinking a lot of money into it, but a large market share that is not profitable is eventually not sustainable.
I think Nikon has been right to emphasis on the Z9 and the high-end lenses in 2021/2022. However, it is time that we need another sports/wildlife Z body below the Z9 and some con/pro-sumer teles such as the 200-600.
BTW, I am surprised that I am posting this on 11th April 2023. Thought that these forums would have been frozen by now, past April 10.
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archerscreek
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Nikon full realizes that not everyone can or wants to spend more money than similarly situated or inclined consumers did in the past. But the market has changed drastically. The numbers are no longer there to make enough profit selling newly released products like the D500 and 200-500 lens at their prices, products that delivered performance way beyond their price points and did so at lower per unit profit margins.
Nikon executives repeatedly say in interviews that they are focused on consumers of higher margin products. They are in a profit per unit business now rather than a quantity business. And doing so, they have successfully convinced enough consumers that the benefits of the higher margin products is worth the additional cost. The shift in sales strategies has made them profitable once again. They aren’t going to shift back to a strategy that stopped working.
Time doesn’t stand still. You are right. However, it’s Nikon that has indeed moved on from the past while the consumers you are speaking for keep hoping Nikon returns to it.
This is your OPINION, Eric is 100% correct, and not the general consensus or experience here. I kind of chuckle when people toss around the word pro.
Gear is not pro, the photographer is. The only time pro should be used in photography is when someone earns a living with their photography. We have a local professional photographer who uses a Canon super-zoom point and shoot. Another pro friend of mine uses two D5600's in a studio. All that matters are the professional results. I don't think using Z gear (let alone pro gear) is necessary for everyone.
It would be silly not to acknowledge the level of performance and value the 24-70F4S offers. Pro build or not.
https://photographylife.com/reviews/nikon-z-24-70mm-f4-s/4
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archerscreek
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I agree with your assessment and that it’s time for Nikon to release another body along with the 200-600. But I suspect many still won’t be happy because they’re going to have to pay a lot more more for that Z8/200-600 kit than they did in Nikon’s F mount past. Compared to the D500/200-500 kit, this new Z mount one will cost at least $1500-$2000 USD more.
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I was 100% sure that when I sold my Z7II back in November that Nikon would release fw2.x with some features from the Z9. Still hasn't happened! 
I'm shooting with an A7C for now, and plan on trying an R8, but not until it has been on the shelves and is for sale. I'm sure it won't be for some people and will be available used within 4-5 months.
I'm shooting with an A7C for now, and plan on trying an R8, but not until it has been on the shelves and is for sale. I'm sure it won't be for some people and will be available used within 4-5 months.KoolCustomer
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You won't be disapointed!
You may actually find that the 100-400 + 1.4TC is actually preferable to a non-s 200-600.
Good luck!
You may actually find that the 100-400 + 1.4TC is actually preferable to a non-s 200-600.
Good luck!
shuncheung
Veteran Member
While officially Nikon announced the Z9 in late 2021 and started shipping it before Christmas that same year, the Z9 and its accompanying lenses (400/2.8, 400/4.5, 600/4 and 800/6.3 PF, plus the 85/1.2 from early 2023) essentially occupied the entire 2022. The end result is that Nikon only announced exactly one new body in the entire 2022, namely the Z30. 2023 should be the year for pro-sumer bodies and lenses. We are still in the first 1/3 of the year, we'll see what happens.
The 200-600 first appeared on the roadmap in October 2019 when Nikon announced the DX Z50. Of course there was Covid shortly after that and interrupted essentially everything, but that 200-600 is long overdue.
cyuill2007
Senior Member
Do you need a sudden change in systems because Nikon doesn’t have exactly what you want for one upcoming trip? Buying into a system is a long-time commitment, IMO. If you are dissatisfied with Nikon for various reasons then a switch would be justified. It seems that you are generally satisfied with Nikon. I think that your Z6 + 200-500mm lens would make a good combo for that trip. Why not stick with it?
BackToNature1
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Well here's the Huge problem, Nikon is hardly the only Game in Town.
True. If we compare Z7ii to R5, Z6ii to R6ii and Z50 to R7, the Canon counterparts are far superior. And they also have a fantastic 100-500 lens. The wildlife and sports users are happier on Canon side than on Nikon side. Nikon's best is the Z9, but the Canon has R3 to complete very well with it. Same with Sony side. Till the Z9 technology does not trickle down till Z50 bodies, Nikon users will remain unhappy.
sirhawkeye64
Forum Pro
I doubt the Z9 technology will ever hit the Z50 or most APSC bodies (maybe one high-end APSC body, but that has yet to be announced), but i could see the higher-end FF bodies certainly getting 80% of the Z9's featureset. (in particular I'm thinking subsequent Z6's, Z7's and maybe the Z8, with the latter inheriting the most, and the Z6 mainly only gaining AF speed/accuracy, but not much else from the Z9). Although my hunch is that NIkon will have a "low res" (24MP) and high-res (45MP, so maybe the Z8) fast body, with the Z7 remaining as their slower but ultra-high-res 60MP body perhaps.
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pcgeekesq
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Nikon mirrorless ILCs bodies are the only bodies that mount Nikkor Z lenses.
And because the Z mount has the industry's shortest flange distance, that's likely to remain true, since mount adapters can't shorten the flange distance without adding another lens to the optical path. The large throat diameter of the Z mount also makes adapting Z lenses to other mounts difficult.
So if you want what Nikkor Z lenses bring (and they bring a lot, some of it unique) a Nikon Z body is the only game in town.
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BackToNature1
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"Sony semicron officially listed two new Full Frame sensors. This means third party companies can now buy these from Sony."
Per Sony Alfa Rumors.
Maybe that means a Z8 is coming sooner than later.
Per Sony Alfa Rumors.
Maybe that means a Z8 is coming sooner than later.
Sebastian2424
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IT’S HERE!!! Pre-order NOW or wait another 5 years 
NikonShoot3r
Senior Member
I'm actually using 70-200 2,8 Z and TC 2.0 since it's all i need for more i use. I actually use DX mode if need more fl although not preferably solution.
sirhawkeye64
Forum Pro
I don't think this one will be like the 100-400 being a non-S lens. Maybe a 1-2 month wait perhaps, but i don't think we'll have the shortages like we had with the 100-400 (also COVID is basically over too).IT’S HERE!!! Pre-order NOW or wait another 5 years
ericbowles
Senior Member
I talked with one dealer this morning. They had 75 pre-orders by 10:00 AM - quite a lot compared to my expectations. It's a very good lens and price - and much awaited.I don't think this one will be like the 100-400 being a non-S lens. Maybe a 1-2 month wait perhaps, but i don't think we'll have the shortages like we had with the 100-400 (also COVID is basically over too).IT’S HERE!!! Pre-order NOW or wait another 5 years
On the other hand, it's not for me right now. I have a 70-200, 400 f/4.5, and 800mm PF plus the 1.4 TC. All three lenses are sharper, have better backgrounds, and are as fast or faster. And all three can be used with the 1.4 TC and have better performance than the 180-600. If I did not have the 800mm PF I would probably consider the 180-600, but it's close given the 400mm f/4.5 is quite good.
sirhawkeye64
Forum Pro
Yeah but I'm thinking 75 pre-orders is even still a fraction of the pre-orders they got for the Z8 or Z9. I would expect a small delay maybe 1-3 months or 1-2 months, but I don't anticipate a prolonged delay to be honest. Luckily for me the 180-600 is on the buy list, but is not a necessity at this point. Then again, I may also just wait until they come up for rental and rent one first.... then decide.I talked with one dealer this morning. They had 75 pre-orders by 10:00 AM - quite a lot compared to my expectations. It's a very good lens and price - and much awaited.I don't think this one will be like the 100-400 being a non-S lens. Maybe a 1-2 month wait perhaps, but i don't think we'll have the shortages like we had with the 100-400 (also COVID is basically over too).IT’S HERE!!! Pre-order NOW or wait another 5 years
On the other hand, it's not for me right now. I have a 70-200, 400 f/4.5, and 800mm PF plus the 1.4 TC. All three lenses are sharper, have better backgrounds, and are as fast or faster. And all three can be used with the 1.4 TC and have better performance than the 180-600. If I did not have the 800mm PF I would probably consider the 180-600, but it's close given the 400mm f/4.5 is quite good.
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Fullframer
Senior Member
I talked with one dealer this morning. They had 75 pre-orders by 10:00 AM - quite a lot compared to my expectations. It's a very good lens and price - and much awaited.I don't think this one will be like the 100-400 being a non-S lens. Maybe a 1-2 month wait perhaps, but i don't think we'll have the shortages like we had with the 100-400 (also COVID is basically over too).IT’S HERE!!! Pre-order NOW or wait another 5 years
On the other hand, it's not for me right now. I have a 70-200, 400 f/4.5, and 800mm PF plus the 1.4 TC. All three lenses are sharper, have better backgrounds, and are as fast or faster. And all three can be used with the 1.4 TC and have better performance than the 180-600. If I did not have the 800mm PF I would probably consider the 180-600, but it's close given the 400mm f/4.5 is quite good.
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