Just looked at the Nikon USA web site and see that it is also on sale there, for $2,499. Several other Z lens are on sale there, too.
Nikon just launched another rebate event.
Careful with your words. Nikon just announced a sale, with "sale pricing." There is a difference between a sale price and a rebate, at least in most states in the United States.
If an item is "on sale," its before-tax price is reduced by the sale amount or percentage.
If an item has a rebate, its sales price remains the original price, and the rebate amount is subtracted from the after-tax total.
Let's assume a $3,000 item and a sales tax rate of 10% just to make the math simpler.
A 10%-off sale price means the price of the item becomes $2,700. Therefore the sales tax is $270. The total out-the-door purchase amount is $2,700 + $270, or $2,970.
A $200-off sale price means the price of the item becomes $2,800, therefore out-the-door is $2,800 + $280 = $3,080.
A $300 rebate on that item means the sales price remains $3,000. Therefore tax is $300. The out-the-door purchase amount is $3,000 + $300 tax - $300 rebate, or $3,000. With the rebate, the ending purchase amount to the buyer is higher in this example.
If the rebate is $200 instead, the out-the-door amount is $3,000 + $300 - $200, or $3,100.
What I got from Amazon was a $2,496 sale price, not a $200 rebate.