SoCalAngler
Senior Member
Having spent a long career employed by multi billion dollar tech companies (not as big as Amazon though) I have been surprised that DPR lasted as long as it did.As has been noted, Amazon's "core" business, on-line retail and devices, is losing money big time: $25B in their last annual report. It's AWS that's keeping Amazon in the black. DPR doesn't contribute anything meaningful to AMZ's bottom line.The Crazy thisis that Amazon is one of the largest "Hosting" companies with AWS. This is a nit. Surely they could host, and provide some admin coverage, to allow the Forums to continue, and on the volume alone would generate enough income/sales to cover the cost. Ugh.I would hope that another entity such as a camera gear manufacturer would step up and take over hosting.
If Nikon, Sony, Tamron, etc could take over, it'd still benefit everyone IMO.
Hogan noted that just keeping the site up would be extremely difficult - DPR is database driven and databases are notoriously hard to archive. Looking at DPR's staff, at least 3 full-time programmers are needed to maintain the site. Currently the site is estimated to cost AMZ $3+M/year without the sales volume or potential sales growth to justify it.
The only recourse would be to charge for forum membership...which is the kiss of death for the kind of traffic the site enjoys. But it would reveal what the core support for DPR's product is.
Personally, I would NOT want a manufacturer-hosted DPR. There are too many of those and they all tend to be tightly managed for favorable content. AMZ apparently engaged in a bit of that on this site as well.
That is not a knock on DPR.
I have wondered if DPR was just lost in Amazon's internal noise and came under more scrutiny as the company tries to improve efficiency, as any company trying to be profitable. I don't fault Amazon for that. They know whether the cost vs revenue is beneficial to them at a meaningful level that they have defined. The consequence of displeasing DPR follows is likely very small compared to their other customers/constituencies.
As someone who followed DPR for about 20 years before I actually created an account (after cutting back work hours) I'm disappointed to see it go. Aside from the work done by paid staff, there was the often difficult time put in by unpaid moderators as well as tons of great information posted in the forums by unpaid contributors. But as much as I would like to I find it hard to fault Amazon for a business decision.
Has has been pointed out the really big loss here is the tremendous amount of historical information in the forums along with some of the other materials available.
As for myself I will likely spend some time looking at the various other forums and arenas (not Facebook), many of which I was aware of. Maybe I will create an account on a couple, or maybe not.
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