The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography
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The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.
Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.
Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand. They know about demographics and focus groups. Also the sales of the D500 fell off a cliff, when the D850 was released. From that point on it outsold the best years of the D500 and D810 combined, despite costing more than either and when the rest of the market was shrinking.. Even if a photographer crops every shot, they still need to crop entirely within the DX area, every shot to gain nothing from FX.
Those who would buy a high end DX and won't buy a Z9 or other FX camera, might not outweigh those who who would buy a high end DX INSTEAD of a Z9 or another FX, if one were available. Cost effectiveness, is a consumer goal and not really much of a consideration for a brand who has told shareholders it plans to sell fewer units for more money.
Nikon has stated its aim to increase the ratio to 2 Z lenses/camera. Profit margin on DX MILCs is likely lower than the higher end FX bodies, particularly comparing Z30, Zfc to Z6 and Z7 series.
However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).
This relationship is important for the Prosumer DX sales. Again Nikon will know how many new copies of the 200-500 f5.6E were bought by D500 owners - of the 260 000 copies sold (likely close on 300 000).
In the case of the Z System, each DX Z90 will sell many copies of the 200-600 besides other Nikkors.
The 200-500 was released over a year before the D500 and it sold like hotcakes, it was possibly the dawn of unavailable, free stock, lenses.
The 200-500 was introduced in August 2015. The D500 was introduced 5-months later in January 2016.
The 1% of use cases, where a DX could be better and it would lead to more sales, is not a reason to make one, especially if it takes resources and sales away from the rest of the line. That is different to say, it doesn't make sense for people to want one.
1%? While Nikon was selling more than 200,000 D500s, were they selling 20 million FX bodies? Nope. Not even close.
It's a myth that downmarket products leech sales of other, more expensive, higher end products. People buy the products they want and walk past the products they don't want. The D500 didn't siphon sales of D5s or D850s because most customers who chose the D500 as their primary camera weren't in the market for those products. The D500 served its own 200,000-plus customer base; folks who wouldn't have purchased new D5s, new D850s, or new anything elses.
Most of us calling for a professional APS-C Z-body aren't potential new Z9 or new Z8 customers. But we'd gladly pay $2K to $2.5K for a professional APS-C body. A couple hundred thousand of us would, anyway.
What's Nikon's annual volume of digital ILC bodies...1 million units? If they sell 100,000 Z900s in the first year, that would represent 10% growth in sales volume and $200 to $250 milion in new revenue. Even 50K units would translate to 5% growth and $100 million in new revenue.
The real issue isn't potential market size or revenues. The real issue is, does Nikon have the capacity to meet the demand? Or will they introduce yet another product without first having secured the material & manufacturing capacity to meet need in a timely manner?
Well said. And there's nothing to add
msu79gt82, post: 66901825, member: 1207068"]
chambeshi, post: 66901825, member: 1207068"]
However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).
I own the Z50 and only 2 DX Z lenses; the two kits lenses (16-50 & 50-250), meaning that I have bought zero additional DX lenses.
On the other hand I have 7 FF Z lenses; I purchased my Z6 with the 24-70 f/4 kit lens, meaning that I have purchased 6 additional FF lenses.
There must be many of us, and, again, Nikon will know this from those who register their gear for warranty in addition to the sales data collated from their regional agencies.
There's evidence Nikon Marketing and/or their R&D employees also analyse metadata across published images. It's interesting to note what they knew about the 300 PF [interview with the engineers who designed the 800 PF]:
Q: According to Nikon's lens roadmap, Z-mount lightweight telephoto lenses include 400mm and 800mm F6.3 PF lenses, which are completely different from the 300mm and 500mm PF lenses in the SLR era. How did Nikon plan PF lenses, and why did they choose these two spec lenses?
A: About 3/4 of NIKKOR F-mount 300mm PF lens users will use with extenders, but demand has been declining since the 500mm PF lens was introduced. At the same time, user demand for telephoto lenses is increasing as performance such as camera sensor sensitivity (note: higher sensitivity) continues to evolve. Taking these factors into consideration, we are prioritizing the planning of a hand-held Z-mount super-telephoto lens. First, we have matched the 800mm lens with a PF lens, which is otherwise difficult to hold.
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