Mostly quiet on 2023 CP+ Nikon front

FWIW, there is someone in the FM Nikon forum who apparently has a good track record on rumors hearing that it is a new sensor, not the same as a Z9.

They think it's actually a lower-res, stacked sensor. I doubt that, but we'll see.
I too would doubt lower resolution sensor than 45mp of Z7, Z7ii, and Z9. Only way I see a lower resolution sensor is if it brought definitively better low-light capability.

Way I see it, you can always select a lower-resolution image from a higher-resolution sensor, but not the reverse.
 
I think it was put on there mostly to say "Hey, we're working on it" and ...
Possibly, but it does beg question of: How Nikon has been able to add other Z lens to roadmap after Z 200-600mm lens showed, and get those added lens out the door ahead of an already planned lens.
I'd think it was a question of priorities. Primes like the 800mm f/6.3 PF and the 400mm f/4.5 are S lenses that were needed as options for the Z9.
Then I would submit, Nikon shouldn't have put Z 200-600mm f/nothing lens on roadmap back in October 2019; without putting a big * by lens saying: Not happening till Z 400mm f/4.5 S and 800mm f/6.3 lens are on store shelves.
 
"The electronic custom shutter sound selection function, initially presented a year ago during the 2022 CP+ live-streaming event by Takekawa-san and Yokota-san, is finally coming to the Nikon Z9 camera. This function will be released soon according to the latest Nikon presentation at the 2023 CP+ show in Japan."

Should we be impressed by a yet to be released custom electronic shutter sound, shown a year ago? Simple firmware
What is even more laughable is that it took them a year to get this out. Seriously? If they can't do this simple thing it's no wonder they can't actually get hardware out the door.
What I was thinking. It's not brain surgery, it's coding. With most of coding work already done via shutter sound demo.
 
I agree with you both on the hypothesis that Nikon's plans changed with respect to the camera they intended to be used with the 200-600.

The price of this new pending camera probably hangs on 2 factors. Sensor size is one. Presumably a DX stacked sensor will position a Z900 significantly under $3000. Closer to $2000 with EXPEED7 and the Z9 EVF. Optional grip for the ENEL18d.

The FX option will logically be built on the Z9 stacked sensor but still cost close to $4000.

The other big question(s) is has Nikon decided to drop mechanical shutters from its future high-end cameras? and does this fundamental strategic change reduce the overall unit cost... allowing a relatively lower RRP?
Keep in mind that Nikon added the 200-600 to the roadmap in October 2019, at the same time Nikon introduced the Z50, the first DX Z body. Also new to that roadmap (which is essentially the 2nd-generation of the roadmap, after the initial one provided during the Z System introduction a year earlier in August 2018) were a few DX lenses to accompany the Z50. Why would anyone relate the 200-600, which is clearly a non-S, FX lens, to another DX body is beyond me.

To me (and to state the obvious), the only signal was that Nikon intended to formally introduce the 200-600 in a year or so from that October, 2019 date, maybe at most 2 years. But of course the pandemic started a few months later and perhaps Nikon's priorities have shifted. Now 3+ years later, that 200-600 is still just on the roadmap. It is understandable that plenty of people are getting very impatient.

Higher-end DX bodies has never been a priority for Nikon ever since they introduced FX digital in 2007/2008 (D3 and D700). That was exactly why there was a huge time gap between the 2007 D300 and 2016 D500, with a minor D300s update in 2009 and never any D400. I don't know what Nikon's plans are for high-end DX, but I tend to agree that we should manage our expectations about that. I would say Canon's $1500, APS-C R7 body is more in line with the D7200. It seems quite good but does not use CFx B memory cards like the D500 and Canon R5. Maybe something similar to the R7 would satisfy plenty of Nikon users.
I think you were right - the 200-600 was planned for earlier release.
Of course I am right. :-D
But the combination of strong competitor products and emphasis on subject recognition meant the 200-600 would only work with a new type of enthusiast action camera. I suspect they originally planned it to be released for the Z6ii/Z7ii but the market moved and it needed to be paired with a newer camera.

It was never targeted to be paired with the Z9, but does fit with an enthusiast version of the Z9. Hopefully we'll see that camera soon and the 200-600 would fit nicely.
I think Nikon's most urgent need is something to compete against the Canon R5 and equivalent Sony, e.g. A7R*. The R5 has been out for 2.5 years and the R6, which was announced at the same time as the R5, has already gone to a second generation. A pro-sumer FX Z will have far more appeal than a high-end DX body, which is mainly for bird photographers and those who use super teles.

Nikon's problem is that the Z9 is $5500, and refurb ones are already available at $4500, similar for used ones. That is quite close to the R5's original $3900 price range. That is partly why the Z9 has been selling so well, at $1000 below the Sony A1 as well as Nikon's own D6. It becomes more difficult to put the right features into the model below it and price that to compete against the R5 and its successor.
FWIW, there is someone in the FM Nikon forum who apparently has a good track record on rumors hearing that it is a new sensor, not the same as a Z9.

They think it's actually a lower-res, stacked sensor. I doubt that, but we'll see.
I will be one delighted if this turns out to be correct.

33.2 mp is the absolute minimum resolution if a sensor is to support 8K video. OTOH, Nikon might settle on 4K, which would simplify the design for improved low light image quality.
 
- 45mp is basically 4x5 quality and we tend to "print" smaller than before since we mostly use images online,
We differ. I tend to print bigger images at high resolution on high quality paper (or aluminum). Not much online.
I do also and the Z9 is the lowest res serious camera I own, leaving aside a D5 that I haven’t used since Apr 2022, but I am talking about the generic market trend.
 
Last edited:
33.2 mp is the absolute minimum resolution if a sensor is to support 8K video.
Probably more like 37mp for Z bodies, since they all need to capture extra pixels to use when correcting for pincushion/barrel distortion. And a bit more probably if they are going to continue doing electronic image stabilization on video. But output would by 33.7 mp, yeah.
 
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand. They know about demographics and focus groups. Also the sales of the D500 fell off a cliff, when the D850 was released. From that point on it outsold the best years of the D500 and D810 combined, despite costing more than either and when the rest of the market was shrinking.. Even if a photographer crops every shot, they still need to crop entirely within the DX area, every shot to gain nothing from FX.

Those who would buy a high end DX and won't buy a Z9 or other FX camera, might not outweigh those who who would buy a high end DX INSTEAD of a Z9 or another FX, if one were available. Cost effectiveness, is a consumer goal and not really much of a consideration for a brand who has told shareholders it plans to sell fewer units for more money.
 
Last edited:
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand.
Source? link to interview where Nikon stated this?
They know about demographics and focus groups. Also the sales of the D500 fell off a cliff, when the D850 was released.
We know Nikon has sold close to 250 000 copies of the D500. No failure here, and sales persisted after the D850 launched....collectively covering the wildlife and sports markets + more.
From that point on it outsold the best years of the D500 and D810 combined, despite costing more than either and when the rest of the market was shrinking..
Photosynthesis under represents actual sales radically considering none from southern Africa where the D500 is very popular. The total of 200 000+ of the D500 registered is likely closer to 1/4 million cameras sold, which would also apply to the 290 000+ copies of the D850. The higher number of D850's sold reflects how it is a distinctly different camera, and was eagerly adopted by many photographers for studio and advertising. This has been in addition to sports and wildlife.

http://www.photosynthesis.co.nz/nikon/camera.html

Both these cameras rate as a resounding success. They both will also have leveraged sales of the 200-500 f5.6E, 300 PF, 500 PF etc and several other F mount Nikkors. Collectively, the D5 Triumvirate was a resounding success for Nikon; high return on the R&D invested into the AF engine with its Multi-CAM 20K CPU :-)
Even if a photographer crops every shot, they still need to crop entirely within the DX area, every shot to gain nothing from FX.

Those who would buy a high end DX and won't buy a Z9 or other FX camera, might not outweigh those who who would buy a high end DX INSTEAD of a Z9 or another FX, if one were available.

Cost effectiveness, is a consumer goal and not really much of a consideration for a brand who has told shareholders it plans to sell fewer units for more money.
Well, I know 2 of the largest retailers in S Africa continue to sell new D500's, and not lightly Used D850's. Consumer cost is one major factor for the excellent bang-for-the-buck.
 
Last edited:
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand. They know about demographics and focus groups. Also the sales of the D500 fell off a cliff, when the D850 was released. From that point on it outsold the best years of the D500 and D810 combined, despite costing more than either and when the rest of the market was shrinking.. Even if a photographer crops every shot, they still need to crop entirely within the DX area, every shot to gain nothing from FX.

Those who would buy a high end DX and won't buy a Z9 or other FX camera, might not outweigh those who who would buy a high end DX INSTEAD of a Z9 or another FX, if one were available. Cost effectiveness, is a consumer goal and not really much of a consideration for a brand who has told shareholders it plans to sell fewer units for more money.
Nikon has stated its aim to increase the ratio to 2 Z lenses/camera. Profit margin on DX MILCs is likely lower than the higher end FX bodies, particularly comparing Z30, Zfc to Z6 and Z7 series.

However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).

This relationship is important for the Prosumer DX sales. Again Nikon will know how many new copies of the 200-500 f5.6E were bought by D500 owners - of the 260 000 copies sold (likely close on 300 000).

In the case of the Z System, each DX Z90 will sell many copies of the 200-600 besides other Nikkors.
 
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand. They know about demographics and focus groups. Also the sales of the D500 fell off a cliff, when the D850 was released. From that point on it outsold the best years of the D500 and D810 combined, despite costing more than either and when the rest of the market was shrinking.. Even if a photographer crops every shot, they still need to crop entirely within the DX area, every shot to gain nothing from FX.

Those who would buy a high end DX and won't buy a Z9 or other FX camera, might not outweigh those who who would buy a high end DX INSTEAD of a Z9 or another FX, if one were available. Cost effectiveness, is a consumer goal and not really much of a consideration for a brand who has told shareholders it plans to sell fewer units for more money.
Nikon has stated its aim to increase the ratio to 2 Z lenses/camera. Profit margin on DX MILCs is likely lower than the higher end FX bodies, particularly comparing Z30, Zfc to Z6 and Z7 series.

However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).

This relationship is important for the Prosumer DX sales. Again Nikon will know how many new copies of the 200-500 f5.6E were bought by D500 owners - of the 260 000 copies sold (likely close on 300 000).

In the case of the Z System, each DX Z90 will sell many copies of the 200-600 besides other Nikkors.
The 200-500 was released over a year before the D500 and it sold like hotcakes, it was possibly the dawn of unavailable, free stock, lenses.

Is it feasible Nikon are going to struggle to sell as many 200-600s as they can make if it is, in any way competitive with or without a DX body to stick it on?

There are no S line DX lenses on the roadmap do you really think they will release a Pro DX body where the standard lens is a 16-50 3.5-6.3 collapsible pancake and the only promised wide angle has power zoom?

The 1% of use cases, where a DX could be better and it would lead to more sales, is not a reason to make one, especially if it takes resources and sales away from the rest of the line. That is different to say, it doesn't make sense for people to want one.
 
Last edited:
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand.
Source? link to interview where Nikon stated this?
I hope I am not talking out of school, but as I said Nikon UK said this last week, (Apparently someone else from here was also on the call). It's what they have said pretty much every other time when asked about a Z D500 replacement. What is significant is the contrast to every other question about future products where they just refuse to comment at all.
 
Last edited:
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
Way back in 2009, after Nikon made a slight upgrade to the D300 and introduced the D300S, rumors for an up-coming D400 was flying all over the place, but it gradually became clear to me that Nikon's goal was pushing people into FX, and DX was mostly for the consumer-grade (i.e. lower end) users. By 2013, Nikon referred to the D7100 as their "flag ship" DX body, and I was convinced that no D400 would be coming. By 2014, people had mostly given up on the D400 idea. However, out of the blue Nikon suddenly announced the D500, along with the D5, at the CES in early January 2016. The well known rumors site had zero prior info on the D500. I heard that even some inside Nikon had no idea. And suddenly some people on web forums picked on my "no D400" opinion (which was literally correct, but there was a successor to the D300/D300s that I didn't expect at all).

In other words, there were 8+ years between the D300 and D500, 6+ between the D300s and D500. Now that the D500 has been out for 7+ years, who is going to say whether there will be a successor, in the form of a DX Z body, to the D500 or not.

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
I'd say the main downside to the D500 is the noisy shutter mechanism. There's no shortage of outstanding F-mount glass one could use with it. But there's almost bo getting around the noise that shutter mechanism makes. Animals hear it...and they're gone :(

That's my primary interest in a professional APS-C Z-mount body. I want the silent shooting. Improved autofocus, higher burst rate and a few more pixels would be nice. But there golden ticket, is the silent shooting for bird and wildlife photography.
 
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand. They know about demographics and focus groups. Also the sales of the D500 fell off a cliff, when the D850 was released. From that point on it outsold the best years of the D500 and D810 combined, despite costing more than either and when the rest of the market was shrinking.. Even if a photographer crops every shot, they still need to crop entirely within the DX area, every shot to gain nothing from FX.

Those who would buy a high end DX and won't buy a Z9 or other FX camera, might not outweigh those who who would buy a high end DX INSTEAD of a Z9 or another FX, if one were available. Cost effectiveness, is a consumer goal and not really much of a consideration for a brand who has told shareholders it plans to sell fewer units for more money.
Nikon has stated its aim to increase the ratio to 2 Z lenses/camera. Profit margin on DX MILCs is likely lower than the higher end FX bodies, particularly comparing Z30, Zfc to Z6 and Z7 series.

However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).

This relationship is important for the Prosumer DX sales. Again Nikon will know how many new copies of the 200-500 f5.6E were bought by D500 owners - of the 260 000 copies sold (likely close on 300 000).

In the case of the Z System, each DX Z90 will sell many copies of the 200-600 besides other Nikkors.
The 200-500 was released over a year before the D500 and it sold like hotcakes, it was possibly the dawn of unavailable, free stock, lenses.

Is it feasible Nikon are going to struggle to sell as many 200-600s as they can make if it is, in any way competitive with or without a DX body to stick it on?

There are no S line DX lenses on the roadmap do you really think they will release a Pro DX body where the standard lens is a 16-50 3.5-6.3 collapsible pancake and the only promised wide angle has power zoom?

The 1% of use cases, where a DX could be better and it would lead to more sales, is not a reason to make one, especially if it takes resources and sales away from the rest of the line. That is different to say, it doesn't make sense for people to want one.
Who actually buys a DX lens for a highend DX camera such as the D500 (equally Z90) for wildlife, except an Ultrawide or perhaps a Fisheye?

As far as Nikon and consumers are concerned, high performance DX Z90 lowers the cost of highend MILC AF with Z system lenses, including the 200-600.

The road-mapped 12-24 PZ should do the rick, or something like a 10-20 or 10-24 on a FTZ.
 
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand.
Source? link to interview where Nikon stated this?
I hope I am not talking out of school, but as I said Nikon UK said this last week, (Apparently someone else from here was also on the call). It's what they have said pretty much every other time when asked about a Z D500 replacement. What is significant is the contrast to every other question about future products where they just refuse to comment at all.
Then one wonders how they explain the sales of 200 000 D500's logged by Roland on his photosynthesis website?
 
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand. They know about demographics and focus groups. Also the sales of the D500 fell off a cliff, when the D850 was released. From that point on it outsold the best years of the D500 and D810 combined, despite costing more than either and when the rest of the market was shrinking.. Even if a photographer crops every shot, they still need to crop entirely within the DX area, every shot to gain nothing from FX.

Those who would buy a high end DX and won't buy a Z9 or other FX camera, might not outweigh those who who would buy a high end DX INSTEAD of a Z9 or another FX, if one were available. Cost effectiveness, is a consumer goal and not really much of a consideration for a brand who has told shareholders it plans to sell fewer units for more money.
Nikon has stated its aim to increase the ratio to 2 Z lenses/camera. Profit margin on DX MILCs is likely lower than the higher end FX bodies, particularly comparing Z30, Zfc to Z6 and Z7 series.

However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).

This relationship is important for the Prosumer DX sales. Again Nikon will know how many new copies of the 200-500 f5.6E were bought by D500 owners - of the 260 000 copies sold (likely close on 300 000).

In the case of the Z System, each DX Z90 will sell many copies of the 200-600 besides other Nikkors.
The 200-500 was released over a year before the D500 and it sold like hotcakes, it was possibly the dawn of unavailable, free stock, lenses.
The 200-500 was introduced in August 2015. The D500 was introduced 5-months later in January 2016.
Is it feasible Nikon are going to struggle to sell as many 200-600s as they can make if it is, in any way competitive with or without a DX body to stick it on?
Yes. Potentially, 200,000+ sales will not be made if there isn't a professional APS-C Z- mount body to pair with the 200-600.
There are no S line DX lenses on the roadmap do you really think they will release a Pro DX body where the standard lens is a 16-50 3.5-6.3 collapsible pancake and the only promised wide angle has power zoom?
I've never used a DX lens on my D500 and almost certainly never will. The notion that a lineup of S-series DX lenses is needed to sell a professional APS-C body belies a fundamental misunderstanding of how such a camera would be used.
The 1% of use cases, where a DX could be better and it would lead to more sales, is not a reason to make one, especially if it takes resources and sales away from the rest of the line. That is different to say, it doesn't make sense for people to want one.
1%? While Nikon was selling more than 200,000 D500s, were they selling 20 million FX bodies? Nope. Not even close.

It's a myth that downmarket products leech sales of other, more expensive, higher end products. People buy the products they want and walk past the products they don't want. The D500 didn't siphon sales of D5s or D850s because most customers who chose the D500 as their primary camera weren't in the market for those products. The D500 served its own 200,000-plus customer base; folks who wouldn't have purchased new D5s, new D850s, or new anything elses.

Most of us calling for a professional APS-C Z-body aren't potential new Z9 or new Z8 customers. But we'd gladly pay $2K to $2.5K for a professional APS-C body. A couple hundred thousand of us would, anyway.

What's Nikon's annual volume of digital ILC bodies...1 million units? If they sell 100,000 Z900s in the first year, that would represent 10% growth in sales volume and $200 to $250 milion in new revenue. Even 50K units would translate to 5% growth and $100 million in new revenue.

The real issue isn't potential market size or revenues. The real issue is, does Nikon have the capacity to meet the demand? Or will they introduce yet another product without first having secured the material & manufacturing capacity to meet need in a timely manner?
 
However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).
I own the Z50 and only 2 DX Z lenses; the two kits lenses (16-50 & 50-250), meaning that I have bought zero additional DX lenses.

On the other hand I have 7 FF Z lenses; I purchased my Z6 with the 24-70 f/4 kit lens, meaning that I have purchased 6 additional FF lenses.
 
What is even more laughable is that it took them a year to get this out. Seriously? If they can't do this simple thing it's no wonder they can't actually get hardware out the door.
What I was thinking. It's not brain surgery, it's coding. With most of coding work already done via shutter sound demo.
And today a new firmware update for the Z9 comes out and they still can't deliver the custom shutter sound.

To be clear, I DO NOT WANT the custom shutter sound feature. I'm just amused that Nikon Rumors found this to be worthy of reporting.
 
The great thing about discussions like this is that eventually we get an answer. Nikon either will or will not develop an professional APS-C Z body. Either way, we'll keep doing photography :)
{Snip...}

The D500 is still a pretty good camera today. The main down side is that I can never mount my 800mm PF (or any Z lens) onto it.
Approximately 7 years on, since the D500 launched in early 2016, it's still one of the top cameras for wildlife photography, and it's the most affordable considering the Autofocus and associated Pro level features.

Tellingly, this combination of cost effectiveness applies particularly with pairing a D500 with the 200-500 f5.6E or for more outlay a 500 PF, with a 70-300 or 70-200.

Nikon must know all this from its sales and marketing research.
They do know, which is one of the reasons they are sceptical about demand. They know about demographics and focus groups. Also the sales of the D500 fell off a cliff, when the D850 was released. From that point on it outsold the best years of the D500 and D810 combined, despite costing more than either and when the rest of the market was shrinking.. Even if a photographer crops every shot, they still need to crop entirely within the DX area, every shot to gain nothing from FX.

Those who would buy a high end DX and won't buy a Z9 or other FX camera, might not outweigh those who who would buy a high end DX INSTEAD of a Z9 or another FX, if one were available. Cost effectiveness, is a consumer goal and not really much of a consideration for a brand who has told shareholders it plans to sell fewer units for more money.
Nikon has stated its aim to increase the ratio to 2 Z lenses/camera. Profit margin on DX MILCs is likely lower than the higher end FX bodies, particularly comparing Z30, Zfc to Z6 and Z7 series.

However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).

This relationship is important for the Prosumer DX sales. Again Nikon will know how many new copies of the 200-500 f5.6E were bought by D500 owners - of the 260 000 copies sold (likely close on 300 000).

In the case of the Z System, each DX Z90 will sell many copies of the 200-600 besides other Nikkors.
The 200-500 was released over a year before the D500 and it sold like hotcakes, it was possibly the dawn of unavailable, free stock, lenses.
The 200-500 was introduced in August 2015. The D500 was introduced 5-months later in January 2016.
The 1% of use cases, where a DX could be better and it would lead to more sales, is not a reason to make one, especially if it takes resources and sales away from the rest of the line. That is different to say, it doesn't make sense for people to want one.
1%? While Nikon was selling more than 200,000 D500s, were they selling 20 million FX bodies? Nope. Not even close.

It's a myth that downmarket products leech sales of other, more expensive, higher end products. People buy the products they want and walk past the products they don't want. The D500 didn't siphon sales of D5s or D850s because most customers who chose the D500 as their primary camera weren't in the market for those products. The D500 served its own 200,000-plus customer base; folks who wouldn't have purchased new D5s, new D850s, or new anything elses.

Most of us calling for a professional APS-C Z-body aren't potential new Z9 or new Z8 customers. But we'd gladly pay $2K to $2.5K for a professional APS-C body. A couple hundred thousand of us would, anyway.

What's Nikon's annual volume of digital ILC bodies...1 million units? If they sell 100,000 Z900s in the first year, that would represent 10% growth in sales volume and $200 to $250 milion in new revenue. Even 50K units would translate to 5% growth and $100 million in new revenue.

The real issue isn't potential market size or revenues. The real issue is, does Nikon have the capacity to meet the demand? Or will they introduce yet another product without first having secured the material & manufacturing capacity to meet need in a timely manner?
Well said. And there's nothing to add
msu79gt82, post: 66901825, member: 1207068"]
chambeshi, post: 66901825, member: 1207068"]
However, this is where only Nikon knows how many new Z lenses DX owners purchase for their camera(s).
I own the Z50 and only 2 DX Z lenses; the two kits lenses (16-50 & 50-250), meaning that I have bought zero additional DX lenses.

On the other hand I have 7 FF Z lenses; I purchased my Z6 with the 24-70 f/4 kit lens, meaning that I have purchased 6 additional FF lenses.
There must be many of us, and, again, Nikon will know this from those who register their gear for warranty in addition to the sales data collated from their regional agencies.

There's evidence Nikon Marketing and/or their R&D employees also analyse metadata across published images. It's interesting to note what they knew about the 300 PF [interview with the engineers who designed the 800 PF]:

Q: According to Nikon's lens roadmap, Z-mount lightweight telephoto lenses include 400mm and 800mm F6.3 PF lenses, which are completely different from the 300mm and 500mm PF lenses in the SLR era. How did Nikon plan PF lenses, and why did they choose these two spec lenses?

A: About 3/4 of NIKKOR F-mount 300mm PF lens users will use with extenders, but demand has been declining since the 500mm PF lens was introduced. At the same time, user demand for telephoto lenses is increasing as performance such as camera sensor sensitivity (note: higher sensitivity) continues to evolve. Taking these factors into consideration, we are prioritizing the planning of a hand-held Z-mount super-telephoto lens. First, we have matched the 800mm lens with a PF lens, which is otherwise difficult to hold.


https://inf.news/en/photography/4d2484e428e46c4f75aa4c0c991ca6e2.html
[/QUOTE]
 
And today a new firmware update for the Z9 comes out and they still can't deliver the custom shutter sound.

To be clear, I DO NOT WANT the custom shutter sound feature. I'm just amused that Nikon Rumors found this to be worthy of reporting.
That will be an add-on paid feature. ;-) It is like my wife paying $1 for a ring-tone for her iPhone, so that her ring stands out from others.
 
There's evidence Nikon Marketing and/or their R&D employees also analyse metadata across published images. It's interesting to note what they knew about the 300 PF [interview with the engineers who designed the 800 PF]:

Q: According to Nikon's lens roadmap, Z-mount lightweight telephoto lenses include 400mm and 800mm F6.3 PF lenses, which are completely different from the 300mm and 500mm PF lenses in the SLR era. How did Nikon plan PF lenses, and why did they choose these two spec lenses?

A: About 3/4 of NIKKOR F-mount 300mm PF lens users will use with extenders, but demand has been declining since the 500mm PF lens was introduced. At the same time, user demand for telephoto lenses is increasing as performance such as camera sensor sensitivity (note: higher sensitivity) continues to evolve. Taking these factors into consideration, we are prioritizing the planning of a hand-held Z-mount super-telephoto lens. First, we have matched the 800mm lens with a PF lens, which is otherwise difficult to hold.
Concerning PF, we need to keep in mind that Nikon has a finite capacity to manufacture PF elements. I serious doubt that they could have introduced an 800 PF and then a 400 PF within a few months. Doing so would have made the current 800 PF shortage far worse, and few would be able to get a 400/4.5 PF at all.

They are smart to design a small and light 400mm/f4.5 S without any PF element so that there is no manufacturing bottleneck, and all the PF effort in 2022/2023 is concentrated to the 800 PF. And even so the 800 PF has been in serious short supply.

I think we can reasonably predict that Nikon will not introduce another new PF lens in 2023, perhaps not even in 2024. Looking back, the 300/4 PF was introduced in 2015, the 500/5.6 PF in late 2018 and the 800 PF in 2022. They are quite spaced out.

I think the 500/5.6 is a sweet spot, and the 800/6.3 is great for bird photographers that helps boosting Z9 sales. But we will not see a 500 or 600 PF in the Z mount in another couple of years. The 300/4 PF is just too short. Since Nikon can make a 400/4.5, they should be able to make a small 300/4 without PF, if they choose to.
 

Keyboard shortcuts

Back
Top