Have Capture One the Best Subscription Model?

robgendreau wrote:.

But I confess, I guess I don't understand Phase One's thinking on this.
What has Phase One got to do with any of this?
To be fair, I’m not sure that everyone is aware that Capture One and Phase One have been two [venture-owned] companies for a bit over a year (maybe 2). Before the break, Capture One was a Phase One product.
Yes, I know, but it had nothing to do with the current pricing policies.
Is this not pointlessly pedantic? We all know what he meant…
Surely the fact that the ownership has changed is the most important factor in the change in pricing policy? And he clearly didn't know about that key factor.

Generally speaking, VC ownership of a business isn't good news for customers.
 
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robgendreau wrote:.

But I confess, I guess I don't understand Phase One's thinking on this.
What has Phase One got to do with any of this?
To be fair, I’m not sure that everyone is aware that Capture One and Phase One have been two [venture-owned] companies for a bit over a year (maybe 2). Before the break, Capture One was a Phase One product.
From 2014 Phase one was 60% owned by Silver Fleet Capital until 2019 when Axcel acquired 56% ownership.

Anecdotally, from a throw away line by the CEO, the remainder of the company is employee owned. He also commented on being pleased that Phase One/Capture One was again 100% Danish owned (Silverfleet is a British Company)

It was Axcel that split the company into two independent companies. It was already split into two divisions
  • Software Imaging Systems (SIS), which provides market-leading raw image-processing software to photographers and enterprises under the Capture One brand; and
  • Image Capture Solutions (ICS), which supplies ultra-high-end, medium-format camera systems for industrial applications and specialty photography.
Silverleet made 4.6 x their investment into Phase One, when they sold their interest to Axcel. It was Silverfleet that pushed the move to subscriptions.
 
I'm not sure I understand. After subscribing for five years you've paid for a perpetual license, with all upgrades? or no upgrades? what clock starts again?
No free feature upgrades. Maybe no free bug fix upgrades. I'm not sure whether the discounted/free perpetual copy is eligible for the same upgrade pricing that they offer to people who pay full price for their perpetual copies.
what clock starts again?
You get 20% off the price of the then-current perpetual version for each full year that you've been a subscriber (if you're at least one day into the next subscription period). That means that after five continuous years and a day, if you want to stop subscribing, you can get one copy of the then-current perpetual version for 100% off.

If you start subscribing again, you won't be immediately eligible for a discounted – or free – perpetual copy, just because of your previous subscription. You'll have to keep the new subscription for "one year + a day" (20% off) to "five years + a day" (100% off), assuming that the discount program in its current form is still around then.

https://support.captureone.com/hc/en-us/articles/8824180384285-The-Capture-One-Loyalty-Program

https://support.captureone.com/hc/e...-to-a-Perpetual-License-vs.-Perpetual-License
 
C1's new subscription model could well tempt many perpetual license users to move to subscription with these new terms. Interesting times 😀
It does lessen the risks since you can convert to perpetual at any time and retain full use of your existing library (unlike with LR).

But, if you EVER skip a perpetual license upgrade (because you just don't need what they offered in the new version or you're not super active at the time), then the perpetual license is less expensive than the subscription and already has the ability to edit your existing library for as long as you can run that perpetual version.

They try to make a big deal about the discount you get if you upgrade your perpetual every year, but if you skip one year of upgrades every once in a while you will save money so the discount isn't enough to offset that.

So, far in my history with Capture One, they have about a 50% hit rate in making me interested in upgrading in any given year. If they improve layers or color editing, I'll probably be a buyer. But, culling and tethering (this year's improvements) are not in my workflow so of no interest to me. So, I'll stick with upgrading only when they offer me something of real value to my workflow.

So, I really look at the subscription as only offering value if you are the kind that ALWAYS buys every upgrade or you have to have immediate access to any released feature upgrade. Then, you would save money by subscribing.

--
John
 
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C1's new subscription model could well tempt many perpetual license users to move to subscription with these new terms. Interesting times 😀
It does lessen the risks since you can convert to perpetual at any time and retain full use of your existing library (unlike with LR).

But, if you EVER skip a perpetual license upgrade (because you just don't need what they offered in the new version or you're not super active at the time), then the perpetual license is less expensive than the subscription and already has the ability to edit your existing library for as long as you can run that perpetual version.

They try to make a big deal about the discount you get if you upgrade your perpetual every year, but if you skip one year of upgrades every once in a while you will save money so the discount isn't enough to offset that.

So, far in my history with Capture One, they have about a 50% hit rate in making me interested in upgrading in any given year. If they improve layers or color editing, I'll probably be a buyer. But, culling and tethering (this year's improvements) are not in my workflow so of no interest to me. So, I'll stick with upgrading only when they offer me something of real value to my workflow.

So, I really look at the subscription as only offering value if you are the kind that ALWAYS buys every upgrade or you have to have immediate access to any released feature upgrade. Then, you would save money by subscribing.
Yes, that seems a reasonable assessment. LR does let you use your library but not full editing capabilities which is crucial as that's why you buy the software for, so retaining ful editing capability is a big plus for subscribers to C1.

Ian
 
I agree, having the option to stop subscribing and get a perpetual license is why I subscribed initially. I wanted to add that these cost comparisons may not be valid until we know the extent of available discounts, especially on subscriptions. I currently have about a 40 percent discount on my sub. I am of course eager to know if that will continue to be offered.
 
That would be Lightroom and Photoshop plus mobile plus 20GB for $10 a month.
 
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In my mind, the worst thing about software is not cost. I worry about vendor incentivization for improvement, vendor lock-in, and tool value.

"Vendor lock-in" is anything a vendor does to make it bureaucratically difficult to change from their product. Traditionally, a subscription is one of those lock-in tactics.

Let's set a scene...
I was a 10yr user of another raw photo editing "ToolABC" . Although every edited image was exported to TIF then JPG... I still had 10yrs of raw file edits.

I had continuously updated the perpetual licence for "ToolABC", then moved to their subscription model. After 5-yrs on subscription the newer edits were not readable by the older license (not backwards compatible), as expected. (I was starting to see the error of my ways)

In the end, this meant the "ToolABC" now had TWO things to lock me in: proprietary DAM database and subscription model (blech)

"ToolABC" database was continuously buggy, the mathematics behind the image process not well thought through, and the GUI was falling behind. Even with these issues, it became more difficult every year to break free as I put more and more energy into file edits. I always hoped feature XYZ in "ToolABC" would eventually get attention (then it would all be OK), but they never did. (BTW, still same issues exist today)

So, I swallowed hard... and recrafted my workflow. (a lot of work!)

a)Gave the vendor that I really liked, but grew to despise one last "full price" purchase of a perpetual license (Painful to give money to a vendor that has failed in so many ways, but I had to maintain access to 10 years+ of edits)

b)Researched and found a DAM that complies with open standards. Re-archived and keyworded 150k files (I was determined) ... This removed vendor lock-in for the DAM.

c)Focused on getting what I thought was the best photo manipulation tool. But all of them had edit-level vendor lock-in tied to the subscription model.

I still had some vendor lock-in, but at least the image mathmatics and workflow are greatly improved. :)

Jump forward to today with the new C1 model

C1 just got rid of license lock-in (albeit after 5-yrs of use)! If choose to depart C1, I can go back to my last point in time and still edit or re-edit photos in addtion to view!

(Side Note: I think 3-years of subscription-then-freeze is a better/fair timeframe... 5yrs seems a bit long...)



BUT, here is the thing,....

With the new plan, C1 is now self-incentivized to keep users happy. If C1 users aren't happy with improvements and upgrades over 5-yrs can easily drop the subscription and move on.

Removing the "licensing lock-in" tactics (albeit in 5-yrs, and not 3-yrs) is reasonable incentivization to keep the product development going to support users that choose the subscription model.
 
BUT, here is the thing,....

With the new plan, C1 is now self-incentivized to keep users happy. If C1 users aren't happy with improvements and upgrades over 5-yrs can easily drop the subscription and move on.

Removing the "licensing lock-in" tactics (albeit in 5-yrs, and not 3-yrs) is reasonable incentivization to keep the product development going to support users that choose the subscription model.
Keep in mind that you can cancel the subscription and convert to perpetual at any time. You don't have to wait for 5 years. After 5 years, the conversion to perpetual is free. Before 5 years, it costs you some money on a sliding scale based on how long you've subscribed. But, the max the conversion costs (for example, in year 0) is the retail price of a perpetual license. The longer you've been subscribed, the less the conversion costs.
 
A good licence model would be:

1. Buy a (perpetual) licence.

2. Get bug fixes free of charge for some minimum period, as set out in consumer law

3. Pay a subscription to get new features and enhanced support, or don't (customer choice)
 
That would be Lightroom and Photoshop plus mobile plus 20GB for $10 a month.
As I am talking about the subscription "model" and not cost, how is the Adobe model better?
I guess you could say half/third of the cost for 3 times the number of apps with a permanent, non OS expiry-dependent off ramp allowing perpetual access to your catalogs even if you only subscribe and use for a week, let alone 5 years! Plus a simple, clear pricing / access structure. I think I'd agree they have a vastly better model...
 
C1's new subscription model could well tempt many perpetual license users to move to subscription with these new terms. Interesting times 😀
It does lessen the risks since you can convert to perpetual at any time and retain full use of your existing library (unlike with LR).

But, if you EVER skip a perpetual license upgrade (because you just don't need what they offered in the new version or you're not super active at the time), then the perpetual license is less expensive than the subscription and already has the ability to edit your existing library for as long as you can run that perpetual version.

They try to make a big deal about the discount you get if you upgrade your perpetual every year, but if you skip one year of upgrades every once in a while you will save money so the discount isn't enough to offset that.

So, far in my history with Capture One, they have about a 50% hit rate in making me interested in upgrading in any given year. If they improve layers or color editing, I'll probably be a buyer. But, culling and tethering (this year's improvements) are not in my workflow so of no interest to me. So, I'll stick with upgrading only when they offer me something of real value to my workflow.

So, I really look at the subscription as only offering value if you are the kind that ALWAYS buys every upgrade or you have to have immediate access to any released feature upgrade. Then, you would save money by subscribing.
Yes, that seems a reasonable assessment. LR does let you use your library but not full editing capabilities which is crucial as that's why you buy the software for, so retaining ful editing capability is a big plus for subscribers to C1.

Ian
I think OS version obsolescence could be key here though - especially on a mac. Hard to forecast in reality though
 
C1's new subscription model could well tempt many perpetual license users to move to subscription with these new terms. Interesting times 😀
It does lessen the risks since you can convert to perpetual at any time and retain full use of your existing library (unlike with LR).

But, if you EVER skip a perpetual license upgrade (because you just don't need what they offered in the new version or you're not super active at the time), then the perpetual license is less expensive than the subscription and already has the ability to edit your existing library for as long as you can run that perpetual version.

They try to make a big deal about the discount you get if you upgrade your perpetual every year, but if you skip one year of upgrades every once in a while you will save money so the discount isn't enough to offset that.

So, far in my history with Capture One, they have about a 50% hit rate in making me interested in upgrading in any given year. If they improve layers or color editing, I'll probably be a buyer. But, culling and tethering (this year's improvements) are not in my workflow so of no interest to me. So, I'll stick with upgrading only when they offer me something of real value to my workflow.

So, I really look at the subscription as only offering value if you are the kind that ALWAYS buys every upgrade or you have to have immediate access to any released feature upgrade. Then, you would save money by subscribing.
Yes, that seems a reasonable assessment. LR does let you use your library but not full editing capabilities which is crucial as that's why you buy the software for, so retaining ful editing capability is a big plus for subscribers to C1.

Ian
I think OS version obsolescence could be key here though - especially on a mac. Hard to forecast in reality though
Uh, you mean only on a Mac. I'm still running Adobe Lightroom 6 (shipped 7+ years ago in 2015) on my Windows PC. And, I can still run my copy of Photoshop CS6 which shipped over 10 years ago in 2012 (though I generally use Affinity Photo now to have access to more modern features).

I'm not saying things never stop working on Windows, but there are far fewer architectural shifts that break backward compatibility in the Windows world.

Historically, incompatible changes on Windows are more likely to happen with things that need device drivers as the stability and security model there changes from time to time, but that doesn't usually affect regular apps.

I'm not sure whether software makers love Apple (because they regularly require their users to buy new software to maintain compatibility) or hate Apple because they regularly require development to modify their build for new hardware and deal with compatibility issues in support.
 
C1's new subscription model could well tempt many perpetual license users to move to subscription with these new terms. Interesting times 😀
It does lessen the risks since you can convert to perpetual at any time and retain full use of your existing library (unlike with LR).

But, if you EVER skip a perpetual license upgrade (because you just don't need what they offered in the new version or you're not super active at the time), then the perpetual license is less expensive than the subscription and already has the ability to edit your existing library for as long as you can run that perpetual version.

They try to make a big deal about the discount you get if you upgrade your perpetual every year, but if you skip one year of upgrades every once in a while you will save money so the discount isn't enough to offset that.

So, far in my history with Capture One, they have about a 50% hit rate in making me interested in upgrading in any given year. If they improve layers or color editing, I'll probably be a buyer. But, culling and tethering (this year's improvements) are not in my workflow so of no interest to me. So, I'll stick with upgrading only when they offer me something of real value to my workflow.

So, I really look at the subscription as only offering value if you are the kind that ALWAYS buys every upgrade or you have to have immediate access to any released feature upgrade. Then, you would save money by subscribing.
Yes, that seems a reasonable assessment. LR does let you use your library but not full editing capabilities which is crucial as that's why you buy the software for, so retaining ful editing capability is a big plus for subscribers to C1.

Ian
I think OS version obsolescence could be key here though - especially on a mac. Hard to forecast in reality though
Uh, you mean only on a Mac. I'm still running Adobe Lightroom 6 (shipped 7+ years ago in 2015) on my Windows PC. And, I can still run my copy of Photoshop CS6 which shipped over 10 years ago in 2012 (though I generally use Affinity Photo now to have access to more modern features).

I'm not saying things never stop working on Windows, but there are far fewer architectural shifts that break backward compatibility in the Windows world.

Historically, incompatible changes on Windows are more likely to happen with things that need device drivers as the stability and security model there changes from time to time, but that doesn't usually affect regular apps.

I'm not sure whether software makers love Apple (because they regularly require their users to buy new software to maintain compatibility) or hate Apple because they regularly require development to modify their build for new hardware and deal with compatibility issues in support.
Yeah agreed, that's what I meant by hard to forecast - I am not sure how many versions you have to go back with C1 before there are compatibility issues - whether it would be a few years or a decade or more? Still, I guess eventually...
 
That would be Lightroom and Photoshop plus mobile plus 20GB for $10 a month.
This exact Package was 79 Euros at Amazon on black Friday.

I did not buy it, because I thought I don't need it, I am with capture one.

How wrong I was.
 
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BUT, here is the thing,....

With the new plan, C1 is now self-incentivized to keep users happy. If C1 users aren't happy with improvements and upgrades over 5-yrs can easily drop the subscription and move on.

Removing the "licensing lock-in" tactics (albeit in 5-yrs, and not 3-yrs) is reasonable incentivization to keep the product development going to support users that choose the subscription model.
Keep in mind that you can cancel the subscription and convert to perpetual at any time. You don't have to wait for 5 years. After 5 years, the conversion to perpetual is free. Before 5 years, it costs you some money on a sliding scale based on how long you've subscribed. But, the max the conversion costs (for example, in year 0) is the retail price of a perpetual license. The longer you've been subscribed, the less the conversion costs.
I renewed my perpetual license every year. What's the goody now for me. I was a reliable customer, a company can dream of.

I remember capture one's David using in one of his training videos the phrase "when changing from perpetual to subscription, we have to buy you out of your perpetual license"

Now they kick us out for free.
 
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BUT, here is the thing,....

With the new plan, C1 is now self-incentivized to keep users happy. If C1 users aren't happy with improvements and upgrades over 5-yrs can easily drop the subscription and move on.

Removing the "licensing lock-in" tactics (albeit in 5-yrs, and not 3-yrs) is reasonable incentivization to keep the product development going to support users that choose the subscription model.
Keep in mind that you can cancel the subscription and convert to perpetual at any time. You don't have to wait for 5 years. After 5 years, the conversion to perpetual is free. Before 5 years, it costs you some money on a sliding scale based on how long you've subscribed. But, the max the conversion costs (for example, in year 0) is the retail price of a perpetual license. The longer you've been subscribed, the less the conversion costs.
I renewed my perpetual license every year. What's the goody now for me. I was a reliable customer, a company can dream of.

I remember capture one's David using in one of his training videos the phrase "when changing from perpetual to subscription, we have to buy you out of your perpetual license"

Now they kick us out for free.
From the 14th Feb, if you have a perpetual licence and you switch to subscription you keep your current perpetual licence.

Ian
 
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BUT, here is the thing,....

With the new plan, C1 is now self-incentivized to keep users happy. If C1 users aren't happy with improvements and upgrades over 5-yrs can easily drop the subscription and move on.

Removing the "licensing lock-in" tactics (albeit in 5-yrs, and not 3-yrs) is reasonable incentivization to keep the product development going to support users that choose the subscription model.
Keep in mind that you can cancel the subscription and convert to perpetual at any time. You don't have to wait for 5 years. After 5 years, the conversion to perpetual is free. Before 5 years, it costs you some money on a sliding scale based on how long you've subscribed. But, the max the conversion costs (for example, in year 0) is the retail price of a perpetual license. The longer you've been subscribed, the less the conversion costs.
I renewed my perpetual license every year. What's the goody now for me. I was a reliable customer, a company can dream of.

I remember capture one's David using in one of his training videos the phrase "when changing from perpetual to subscription, we have to buy you out of your perpetual license"

Now they kick us out for free.
From the 14th Feb, if you have a perpetual licence and you switch to subscription you keep your current perpetual licence.

Ian
I does not help a lot, because it's not backward compatible.

An older version cannot read the adjustments from a newer version and it's engine.
 
BUT, here is the thing,....

With the new plan, C1 is now self-incentivized to keep users happy. If C1 users aren't happy with improvements and upgrades over 5-yrs can easily drop the subscription and move on.

Removing the "licensing lock-in" tactics (albeit in 5-yrs, and not 3-yrs) is reasonable incentivization to keep the product development going to support users that choose the subscription model.
Keep in mind that you can cancel the subscription and convert to perpetual at any time. You don't have to wait for 5 years. After 5 years, the conversion to perpetual is free. Before 5 years, it costs you some money on a sliding scale based on how long you've subscribed. But, the max the conversion costs (for example, in year 0) is the retail price of a perpetual license. The longer you've been subscribed, the less the conversion costs.
I renewed my perpetual license every year. What's the goody now for me. I was a reliable customer, a company can dream of.

I remember capture one's David using in one of his training videos the phrase "when changing from perpetual to subscription, we have to buy you out of your perpetual license"

Now they kick us out for free.
From the 14th Feb, if you have a perpetual licence and you switch to subscription you keep your current perpetual licence.

Ian
Quite correct, I see this as a real advantage for the loyal customers that have purchased C! 23. There are so many ill informed comments around.

Additionally, you can purchase a new perpetual licence for a reduced cost, or no cost , once you have subscribed for 1 or more years.

Apart from the cost disparity between C1 and the Lightroom package I think the new plan is quite good. And the decision which tool to use is not just a matter of cost. Function also has to be considered and I much prefer C1, both for the ease of use and the end results. Much is made of LR masking, but I find the C1 layers and style brushes much more flexible.

For all the complaints I wonder how many people here actually have a C1 23 license? If you don't then I'm not sure that you really are a "loyal" customer. You certainly aren't funding C1 for ongoing improvements to the tool. Loyalty goes both ways.
 

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