SilvanBromide
Veteran Member
I don't think Sony has "changed direction" as such. Quite the contrary. They appear to be pursuing their vision with a vengeance while broadening the scope of their offerings as their market presence gathers more and more momentum. It seems pretty clear that that was always their strategy and it is simply gathering more steam as time passes.What´s causing me trouble is a) that I do not see which way that is currently, and b) Sony having changed direction in mid course.Sony is going their own way, they just released the FX30. They had a trio of ultra wide lenses not long ago, they clearly have a vision and it’s quite different than Fuji.Indeed, looks like a colossal mistake on Canon´s part. Besides that though, Canon does have very interesting stuff released and planned, plus Sony has plenty to worry about what Fuji is currently doing in the APS-C segment.IMO: now that Canon banned 3rd party lenses for the RF line, it could do 1000 fps and I wouldn't care...
There´s a common denominator between both: New imaging sensors - or the lack thereof. If Sony is making the same mistake Canon did a while ago, there will be a price to pay.
Heck, Fuji Ida back to using the tilt screen.
If a particular manufacturer no longer caters to my priorities in photography, every option is on the table. After having used Macs for 25 years, the fact that Apple completely ignores the convertible/2-in-1 segment means my next computer will be running on Windows.
The original push for innovation and market-leading optics is still there. The focus on consolidation of features and tech in the a7Rv is very much like what they did with the a7Riii five years ago. Same thinking and similar result - a mature and very interesting offering in every respect except the lack of a resolution bump.
From the outset of the NEX and a7 lines, Sony have been experimenting with ever-greater integration of video capabilities, and that leads to their current trajectory (and beyond). Everything from their lens roadmap to their tech strategy supports the direction they have been moving, and I don't see that slowing (or materially changing) any time soon.
