Michael Fryd
Veteran Member
The exposure that yields the best looking camera-produced JPEG is usually not the exposure that yields the best data for editing.Oh boy, I dunno what that means. Searching for it now, tho. Tks.If you're going to do this kind of thing processing for editing is a good idea.
If you want a good looking out of camera JPEG, you generally expose such that (in the context of the selected ISO) the midtones in the scene map to midtones in the JPEG.
If you want the best data for editing, you want to use the maximin exposure that doesn't blow out unwanted highlights. You can get a reasonable approximation of blown highlights by enabling the "highlight alert" feature. This will cause blown (and almost blown) highlights to blink when reviewing the image.
To get the maximum exposure, set your 70D to ISO 100 (this is the base ISO). and use the largest exposure that doesn't result in important highlights blinking.
An "important" highlight, is any highlight where you want to retain detail. For instance you probably want to retain detail in the whitewalls on a tire, but you may not need detail in a small glint of the sun reflecting off a piece of chrome.
You increase exposure by using a longer shutter speed and/or a wider aperture.
In terms of sharpness, you want to use an aperture that yields sufficient depth of field. Be wary of stopping down too much, as you will get noticeable softness from diffraction at small apertures.
Once you have an aperture dialed in, adjust the exposure by altering your shutter speed. If the resulting speed is too slow for you to reliably hand hold, use a tripod. if you don't have a tripod, use the slowest shutter that you can handhold, and use Auto-ISO to get an appropriate ISO.
If you are able to get the high exposure at ISO, then your camera produced JPEG may look to light. However, you will end up having more detail, and less noise in the shadows, allowing you to brighten the shadows and still retain quality.
The technique of shooting at base ISO and maximizing exposure is call Expose To The Right (ETTR) because it usually results in an image with a histogram shifted towards the right.
Once you have the raw data, you can do your adjustments when you process the raw. If you need more flexibility, you can process to 16 bit RGB, and do the adjustments with layers and other techniques.
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