Why does Canon use different names for some of its models in the US and Japan compared to elsewhere?

RJDG14

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I've noticed with Canon's camera models that some of them, particularly their lower end DSLRs, have different names on the North American market to what they are sold under in Europe and most of the world. In some cases, specific models also have different names for the Japanese market, where Canon are based. For instance, Canon's most budget DSLR, the EOS 4000D (as it's called in Europe), is sold as the EOS Rebel T100 in North America, and the EOS 3000D in parts of Asia. The original EOS 1000 from 1990 was sold as the EOS Rebel in North America, while the EOS 100D was sold as the Rebel SL1 in North America and the Kiss X7 in Japan.

As well as their most entry level range, some of their other ranges, such as their midrange models, have also varied around the world in terms of name. Historically Canon had used the Elan name for some of its midrange 35mm SLRs in North America, while in Europe and Japan most of them were sold with number based names, much like their present day XXD line of DSLRs, which are sold under a uniform name internationally. I find it a little strange how they gave otherwise identical models completely different names in different markets.

It's possible that the Rebel name might have already been trademarked in Europe which may have prevented them from using the brand there, but the difference in name may have also been a marketing decision to suit the models in question better to different international markets.
 
Speaking of names, you may have wanted to post this in one of the DSLR sections instead of mirrorless.

Don't know why the different names, but Panasonic has done this with some of their models.
 
Some examples - G100 / G110, ZS80 / TZ95, TS7 / FT7.

Beats me what they are thinking.
 
I thought I'd posted it in the generic digital photography discussion area, unless the site somehow automatically moved it.
 
I've always wondered too. As if the very conservative entry level DSLRs from Canon had anything rebellious about them.

Maybe Canon assumes that the demographic the entry level cameras are targeting, have never heard of Shakespeare: "What's in a name? That which we call a rose/ By any other name would smell as sweet."
 
I've always wondered too. As if the very conservative entry level DSLRs from Canon had anything rebellious about them.
Ah but calling the line Rebel instantly gave it allure here in Merca. Whoever came up with that name was a true marketing genius, at least for one day.
Maybe Canon assumes that the demographic the entry level cameras are targeting, have never heard of Shakespeare: "What's in a name? That which we call a rose/ By any other name would smell as sweet."
Names may be arbitrary but the connotations associated with the name are not, or at least less so, which is why Xs would smell as sweet etc. Calling something Rebel in the US evokes coolness.
 
I've always wondered too. As if the very conservative entry level DSLRs from Canon had anything rebellious about them.
Ah but calling the line Rebel instantly gave it allure here in Merca. Whoever came up with that name was a true marketing genius, at least for one day.
Maybe Canon assumes that the demographic the entry level cameras are targeting, have never heard of Shakespeare: "What's in a name? That which we call a rose/ By any other name would smell as sweet."
Names may be arbitrary but the connotations associated with the name are not, or at least less so, which is why Xs would smell as sweet etc. Calling something Rebel in the US evokes coolness.
Reminds me of the Mitsubishi Carisma. OK car (I owned one) but no charisma to speak of.n
 
The Minolta 7000 series was called Maxxum in the US, Nikon cameras were renumbered for the US and the Olympus Mju models were called Stylus in the US. You can still see the odd Honeywell (rather than Asahi) Spotmatic on ebay. I don't think that the EMEA, Japanese and American models are that different apart from the plugs on the chargers, but it can make it easier to spot grey imports.
 
The Minolta 7000 series was called Maxxum in the US, Nikon cameras were renumbered for the US and the Olympus Mju models were called Stylus in the US. You can still see the odd Honeywell (rather than Asahi) Spotmatic on ebay. I don't think that the EMEA, Japanese and American models are that different apart from the plugs on the chargers, but it can make it easier to spot grey imports.
Honeywell was the American importer. Similar to the case of "Beseler" Topcon. In those days, when Japan was still making a name for itself in the US as a premium producer of high-quality devices, American importers used the power of their own known names in the US.

Those were decisions by the importers.
 
I've noticed with Canon's camera models that some of them, particularly their lower end DSLRs, have different names on the North American market to what they are sold under in Europe and most of the world. In some cases, specific models also have different names for the Japanese market, where Canon are based. For instance, Canon's most budget DSLR, the EOS 4000D (as it's called in Europe), is sold as the EOS Rebel T100 in North America, and the EOS 3000D in parts of Asia. The original EOS 1000 from 1990 was sold as the EOS Rebel in North America, while the EOS 100D was sold as the Rebel SL1 in North America and the Kiss X7 in Japan.

As well as their most entry level range, some of their other ranges, such as their midrange models, have also varied around the world in terms of name. Historically Canon had used the Elan name for some of its midrange 35mm SLRs in North America, while in Europe and Japan most of them were sold with number based names, much like their present day XXD line of DSLRs, which are sold under a uniform name internationally. I find it a little strange how they gave otherwise identical models completely different names in different markets.

It's possible that the Rebel name might have already been trademarked in Europe which may have prevented them from using the brand there, but the difference in name may have also been a marketing decision to suit the models in question better to different international markets.
The regional divisions decide on those different names.

What was called the Rebel in the US was marketed as the "Kiss" in Japan. One Canon Japan executive said that the camera was designed specifically for the "small hands of women." The US division decided to market the camera differently.


RDKirk
'TANSTAAFL: The only unbreakable rule in photography.'
 
I've always wondered too. As if the very conservative entry level DSLRs from Canon had anything rebellious about them.
Ah but calling the line Rebel instantly gave it allure here in Merca. Whoever came up with that name was a true marketing genius, at least for one day.
Maybe Canon assumes that the demographic the entry level cameras are targeting, have never heard of Shakespeare: "What's in a name? That which we call a rose/ By any other name would smell as sweet."
Names may be arbitrary but the connotations associated with the name are not, or at least less so, which is why Xs would smell as sweet etc. Calling something Rebel in the US evokes coolness.
Reminds me of the Mitsubishi Carisma. OK car (I owned one) but no charisma to speak of.n
The KISS camera likely meant something cool in Japan.

but that is code In my area for Keep It Simple, Stupid. KISS comments to you when you scope creep a project.
 
The Minolta 7000 series was called Maxxum in the US, Nikon cameras were renumbered for the US and the Olympus Mju models were called Stylus in the US. You can still see the odd Honeywell (rather than Asahi) Spotmatic on ebay. I don't think that the EMEA, Japanese and American models are that different apart from the plugs on the chargers, but it can make it easier to spot grey imports.
Honeywell was the American importer. Similar to the case of "Beseler" Topcon. In those days, when Japan was still making a name for itself in the US as a premium producer of high-quality devices, American importers used the power of their own known names in the US.
Elite Brands are still doing it in the US with Rokinon (generally Samyang). Rank used to put their logo onto their Pentax and Nikon ads but not the cameras, likewise J J Silber with Canon ads, but the only major rebrander here was Dixons with Printz and Printzflex (generally Cosina and Zenit).
Those were decisions by the importers.

--
RDKirk
'TANSTAAFL: The only unbreakable rule in photography.'
 
I believe a lot of Japanese corporations have 3 main international divisions (excluding China) - the Japanese division, which is responsible for Japan and some of Asia, a European division, which is most commonly also responsible for most of the world outside of North America and Japan, and a US division, typically responsible for the US and Canada. This is certainly the case with Sony with regards to different PlayStation releases.
 
There does seem to be a trend of Europe preferring letter/number codes for device models and the US preferring names.

I know in the case of Nintendo that the Japanese Super Famicom and the US SNES had both different external appearances and names, while essentially being the same hardware, and the change in the design of the US version was down to a decision made by Nintendo's US division. The European version used the SNES name and logo but had the rounded body of the Japanese version.
 
I've always wondered too. As if the very conservative entry level DSLRs from Canon had anything rebellious about them.
Ah but calling the line Rebel instantly gave it allure here in Merca. Whoever came up with that name was a true marketing genius, at least for one day.
Maybe Canon assumes that the demographic the entry level cameras are targeting, have never heard of Shakespeare: "What's in a name? That which we call a rose/ By any other name would smell as sweet."
Names may be arbitrary but the connotations associated with the name are not, or at least less so, which is why Xs would smell as sweet etc. Calling something Rebel in the US evokes coolness.
Sorry, Merca’s in Somalia. What’s that got to do with anything? Apologies if this was some kind of in joke which maybe didn’t travel well ☺️



And calling something “Rebel” in the Uk sounds a bit naff (which is also maybe an expression which doesn’t travel well 😉) But it’s miles better than “Kiss” At least for a camera!

Keep well,

John
 
I've always wondered too. As if the very conservative entry level DSLRs from Canon had anything rebellious about them.
Ah but calling the line Rebel instantly gave it allure here in Merca. Whoever came up with that name was a true marketing genius, at least for one day.
Maybe Canon assumes that the demographic the entry level cameras are targeting, have never heard of Shakespeare: "What's in a name? That which we call a rose/ By any other name would smell as sweet."
Names may be arbitrary but the connotations associated with the name are not, or at least less so, which is why Xs would smell as sweet etc. Calling something Rebel in the US evokes coolness.
Sorry, Merca’s in Somalia. What’s that got to do with anything? Apologies if this was some kind of in joke which maybe didn’t travel well ☺️
I have heard some US politicians talking about the "Merkin People" which should raise at least a snigger in the English speaking world.
And calling something “Rebel” in the Uk sounds a bit naff (which is also maybe an expression which doesn’t travel well 😉)
No idea why rebels are so popular when the US armed forces have spent most of the last hundred years fighting rebels. But Renegade is an even worse product name.
But it’s miles better than “Kiss” At least for a camera!

Keep well,

John
 
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I've always wondered too. As if the very conservative entry level DSLRs from Canon had anything rebellious about them.
Ah but calling the line Rebel instantly gave it allure here in Merca. Whoever came up with that name was a true marketing genius, at least for one day.
Maybe Canon assumes that the demographic the entry level cameras are targeting, have never heard of Shakespeare: "What's in a name? That which we call a rose/ By any other name would smell as sweet."
Names may be arbitrary but the connotations associated with the name are not, or at least less so, which is why Xs would smell as sweet etc. Calling something Rebel in the US evokes coolness.
Sorry, Merca’s in Somalia. What’s that got to do with anything? Apologies if this was some kind of in joke which maybe didn’t travel well ☺️
I have heard some US politicians talking about the "Merkin People" which should raise at least a snigger in the English speaking world.
And calling something “Rebel” in the Uk sounds a bit naff (which is also maybe an expression which doesn’t travel well 😉)
No idea why rebels are so popular when the US armed forces have spent most of the last hundred years fighting rebels. But Renegade is an even worse product name.
True.

The think of the TV show Dukes Of Hazard when thinking of the popularity of the Rebel name/culture. Just some good old boys, never meaning no harm, been in trouble with the law (government) since the day they were born.
 
I've always wondered too. As if the very conservative entry level DSLRs from Canon had anything rebellious about them.
Ah but calling the line Rebel instantly gave it allure here in Merca. Whoever came up with that name was a true marketing genius, at least for one day.
Maybe Canon assumes that the demographic the entry level cameras are targeting, have never heard of Shakespeare: "What's in a name? That which we call a rose/ By any other name would smell as sweet."
Names may be arbitrary but the connotations associated with the name are not, or at least less so, which is why Xs would smell as sweet etc. Calling something Rebel in the US evokes coolness.
Sorry, Merca’s in Somalia. What’s that got to do with anything? Apologies if this was some kind of in joke which maybe didn’t travel well ☺️

And calling something “Rebel” in the Uk sounds a bit naff (which is also maybe an expression which doesn’t travel well 😉) But it’s miles better than “Kiss” At least for a camera!

Keep well,

John
Lots of us Mercans saw that Mel Gibson movie where you Redcoats were given’ us a hard time!
 
Some monikers such as "Rebel" may have meanings in some Nations, or language's but not in others.

So, the "why" is to present a name that's meaningful to the target prospective buyers, dependent upon where they reside. ;-)
 
Names may be arbitrary but the connotations associated with the name are not, or at least less so, which is why Xs would smell as sweet etc. Calling something Rebel in the US evokes coolness.
Exactly, and there are countries where the word "rebel" probably makes people think of armed revolutionaries or separatists rather than, say, James Dean.
 

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