I've noticed with Canon's camera models that some of them, particularly their lower end DSLRs, have different names on the North American market to what they are sold under in Europe and most of the world. In some cases, specific models also have different names for the Japanese market, where Canon are based. For instance, Canon's most budget DSLR, the EOS 4000D (as it's called in Europe), is sold as the EOS Rebel T100 in North America, and the EOS 3000D in parts of Asia. The original EOS 1000 from 1990 was sold as the EOS Rebel in North America, while the EOS 100D was sold as the Rebel SL1 in North America and the Kiss X7 in Japan.
As well as their most entry level range, some of their other ranges, such as their midrange models, have also varied around the world in terms of name. Historically Canon had used the Elan name for some of its midrange 35mm SLRs in North America, while in Europe and Japan most of them were sold with number based names, much like their present day XXD line of DSLRs, which are sold under a uniform name internationally. I find it a little strange how they gave otherwise identical models completely different names in different markets.
It's possible that the Rebel name might have already been trademarked in Europe which may have prevented them from using the brand there, but the difference in name may have also been a marketing decision to suit the models in question better to different international markets.
As well as their most entry level range, some of their other ranges, such as their midrange models, have also varied around the world in terms of name. Historically Canon had used the Elan name for some of its midrange 35mm SLRs in North America, while in Europe and Japan most of them were sold with number based names, much like their present day XXD line of DSLRs, which are sold under a uniform name internationally. I find it a little strange how they gave otherwise identical models completely different names in different markets.
It's possible that the Rebel name might have already been trademarked in Europe which may have prevented them from using the brand there, but the difference in name may have also been a marketing decision to suit the models in question better to different international markets.