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Is Sony about to announce an updated 24-70mm F2.8 ?

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Ramsey Mellette

Ramsey Mellette

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It's entirely logical that it will be the "Sony FE 24-70mm F2.8 GM II" much like their previously updated 70-200 is now the FE 70-200mm F2.8 OSS II.

Both the 24-70 and the 70-200 were released in Feb, 2016 and the 70-200 II was announced in October 2021. It seems inevitable that Sony is poised to launch this new lens.

After all, the current 24-70 is being listed at $400 OFF at many retailers right now indicating, to me at least, that it's time to offload the old and bring in the new.

Thoughts!?
 
Ramsey Mellette said:
It's entirely logical that it will be the "Sony FE 24-70mm F2.8 GM II" much like their previously updated 70-200 is now the FE 70-200mm F2.8 OSS II.

Both the 24-70 and the 70-200 were released in Feb, 2016 and the 70-200 II was announced in October 2021. It seems inevitable that Sony is poised to launch this new lens.

After all, the current 24-70 is being listed at $400 OFF at many retailers right now indicating, to me at least, that it's time to offload the old and bring in the new.

Thoughts!?
Click to expand...
Would be interesting to understand what improvements Sony could integrate into a version II. I bought the 70-200mm f/2.8 version 1 and now the version 2. Yes the lower weight but there are other improvements as well. I am curious if they would integrate in OSS Into it like Canon has now done with their midrange f/2.8 zoom. Canon did the same with the RF 15-35mm f/2.8 as well to round out their trinity. Should Sony consider it?
Not sure how much it contributed to the weight.
 
The 2.8/24-70 is on par with the competitors (the 2.8/70-200 was lacking optically but still focused incredible much faster than the competitors).

Would love to see a more light weight 2.8/24-70 GM lens with dual focus motors. Would not hurt if the lens was slightly smaller too.

Guess expectations build up now that we see lenses version II popping up everywhere.
 
Ramsey Mellette said:
It's entirely logical that it will be the "Sony FE 24-70mm F2.8 GM II" much like their previously updated 70-200 is now the FE 70-200mm F2.8 OSS II.

Both the 24-70 and the 70-200 were released in Feb, 2016 and the 70-200 II was announced in October 2021. It seems inevitable that Sony is poised to launch this new lens.

After all, the current 24-70 is being listed at $400 OFF at many retailers right now indicating, to me at least, that it's time to offload the old and bring in the new.

Thoughts!?
Click to expand...
About and about, they will probably do it sometime next year. Sony as good as never announce new product in December and January is also not their usual time where they announce stuff. In most cases they announce products from February to around mid November.

There are no discounts where I live and many places in Europe it’s at max price or near it. Also it would be a weird decision to saturate the market before a release meaning fewer who would buy the new. Sony never discontinued their products until these stop making enough profit or are very old. So a reduced price will never mean anything when it comes to Sony.

Also resellers get noticed on very short notice these days because Sony don’t want any leaks before time.

Somehow I think this will be internal with a reduced weight, Sony seem to have been very focused on internal design and it’s some years ago they released a GM that was external.
 
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Steve W said:
Ramsey Mellette said:
It's entirely logical that it will be the "Sony FE 24-70mm F2.8 GM II" much like their previously updated 70-200 is now the FE 70-200mm F2.8 OSS II.

Both the 24-70 and the 70-200 were released in Feb, 2016 and the 70-200 II was announced in October 2021. It seems inevitable that Sony is poised to launch this new lens.

After all, the current 24-70 is being listed at $400 OFF at many retailers right now indicating, to me at least, that it's time to offload the old and bring in the new.

Thoughts!?
Click to expand...
Would be interesting to understand what improvements Sony could integrate into a version II. I bought the 70-200mm f/2.8 version 1 and now the version 2. Yes the lower weight but there are other improvements as well. I am curious if they would integrate in OSS Into it like Canon has now done with their midrange f/2.8 zoom. Canon did the same with the RF 15-35mm f/2.8 as well to round out their trinity. Should Sony consider it?
Not sure how much it contributed to the weight.
Click to expand...
I wonder as well. Small size & weight seem to be high on Sony's priority list, based on recent releases of shorter FL's, so I would guess that they will exclude it.
 
Jeff2013 said:
Steve W said:
Ramsey Mellette said:
It's entirely logical that it will be the "Sony FE 24-70mm F2.8 GM II" much like their previously updated 70-200 is now the FE 70-200mm F2.8 OSS II.

Both the 24-70 and the 70-200 were released in Feb, 2016 and the 70-200 II was announced in October 2021. It seems inevitable that Sony is poised to launch this new lens.

After all, the current 24-70 is being listed at $400 OFF at many retailers right now indicating, to me at least, that it's time to offload the old and bring in the new.

Thoughts!?
Click to expand...
Would be interesting to understand what improvements Sony could integrate into a version II. I bought the 70-200mm f/2.8 version 1 and now the version 2. Yes the lower weight but there are other improvements as well. I am curious if they would integrate in OSS Into it like Canon has now done with their midrange f/2.8 zoom. Canon did the same with the RF 15-35mm f/2.8 as well to round out their trinity. Should Sony consider it?
Not sure how much it contributed to the weight.
Click to expand...
I wonder as well. Small size & weight seem to be high on Sony's priority list, based on recent releases of shorter FL's, so I would guess that they will exclude it.
Click to expand...
 
Malling said:
Jeff2013 said:
Steve W said:
Ramsey Mellette said:
It's entirely logical that it will be the "Sony FE 24-70mm F2.8 GM II" much like their previously updated 70-200 is now the FE 70-200mm F2.8 OSS II.

Both the 24-70 and the 70-200 were released in Feb, 2016 and the 70-200 II was announced in October 2021. It seems inevitable that Sony is poised to launch this new lens.

After all, the current 24-70 is being listed at $400 OFF at many retailers right now indicating, to me at least, that it's time to offload the old and bring in the new.

Thoughts!?
Click to expand...
Would be interesting to understand what improvements Sony could integrate into a version II. I bought the 70-200mm f/2.8 version 1 and now the version 2. Yes the lower weight but there are other improvements as well. I am curious if they would integrate in OSS Into it like Canon has now done with their midrange f/2.8 zoom. Canon did the same with the RF 15-35mm f/2.8 as well to round out their trinity. Should Sony consider it?
Not sure how much it contributed to the weight.
Click to expand...
I wonder as well. Small size & weight seem to be high on Sony's priority list, based on recent releases of shorter FL's, so I would guess that they will exclude it.
Click to expand...
Small seize and weight is a priority on their primes and none GM zooms.

On GM zoom it’s really only weight, seize not so much. If seize where of utmost importance they would not have made the 12-24GM, 70-200ii & 200-600gm Internal.
Click to expand...
Good point about the zooms; although, my copy of the GM 12-24mm f2.8 is not 'internal'. :)
 
Ramsey Mellette said:
It's entirely logical that it will be the "Sony FE 24-70mm F2.8 GM II" much like their previously updated 70-200 is now the FE 70-200mm F2.8 OSS II.

Both the 24-70 and the 70-200 were released in Feb, 2016 and the 70-200 II was announced in October 2021. It seems inevitable that Sony is poised to launch this new lens.

After all, the current 24-70 is being listed at $400 OFF at many retailers right now indicating, to me at least, that it's time to offload the old and bring in the new.

Thoughts!?
Click to expand...
It's possible.

However from the POV of optical quality (vs the major competing brands) one would think that the 24-70 f4.0 would be a higher priority for a refresh.

I would also not be surprised to see a refresh of the 85mm f1.4 GM (or an 85mm f1.2 GM) before we see a 24-70 GM II. The 85mm was released at the same time as the original 70-200 GM and the 24-70 GM and while it's optically lovely it's focus motors are a fair way behind their current tech.

All a guessing game, when it comes down to it. We'll have to wait and see... ; )
 
A new 24-70 would be very interesting. While I enjoy the 24-70 sigma, there’s been times that the AF could have been a. Bit faster. It’s also an ugly lens aesthetically vs the GMs. That said i always thought of it as a stop gap until Sony refreshed their 24-70. Will be exciting if they follow the new 70-200gm II formula for the 24-70. Excellent iq, better AF, and lighter. Winning combo if that is the case.
 
An updated 24-70/2.8 would be great. There are rumours it will be announced in 2022 and it will probably be eagerly awaited. Especially when it is ligher and optically better. If it also has an internal zoom, it would be even more special. It Sony then also update the 85/1.4 that would be great as well, as even with the A1 the 85GM misses focus quite often (in less than optimal light situations).
 
RE Alpha said:
An updated 24-70/2.8 would be great. There are rumours it will be announced in 2022 and it will probably be eagerly awaited. Especially when it is ligher and optically better. If it also has an internal zoom, it would be even more special. It Sony then also update the 85/1.4 that would be great as well, as even with the A1 the 85GM misses focus quite often (in less than optimal light situations).
Click to expand...
The issue with an internally zooming 24-70 is that it will be much, much bigger. That wont happen.
 
Nokiron said:
RE Alpha said:
An updated 24-70/2.8 would be great. There are rumours it will be announced in 2022 and it will probably be eagerly awaited. Especially when it is ligher and optically better. If it also has an internal zoom, it would be even more special. It Sony then also update the 85/1.4 that would be great as well, as even with the A1 the 85GM misses focus quite often (in less than optimal light situations).
Click to expand...
The issue with an internally zooming 24-70 is that it will be much, much bigger. That wont happen.
Click to expand...
It will not be much, much bigger it will be about 1cm longer, the current one in extended is actually longer then dictated by physics and it extend with approximately 2cm.

But it’s not an issue especially not if they can cut off something like 150g.
 
Last edited:
I’m thinking about purchasing the lens like really soon. Do you think I should wait? And what do you anticipate the new lens would go for?
 
Adrian_ELP said:
I’m thinking about purchasing the lens like really soon. Do you think I should wait? And what do you anticipate the new lens would go for?
Click to expand...
Oh, you should always wait. There will always be something better coming sooner or later. Buying now is always a mistake. Just think how much you save by never buying anything!

Or you could look at what's available at the time you make a decision, and choose your best option from what's really available, rather than guessing at what might maybe be available some time in the future...
 
Adrian_ELP said:
I’m thinking about purchasing the lens like really soon. Do you think I should wait? And what do you anticipate the new lens would go for?
Click to expand...
CP+ is in the late February. There is a good chance there will be new products shown there.
 
Adrian_ELP said:
I’m thinking about purchasing the lens like really soon. Do you think I should wait?
Click to expand...
The honest answer is that no one here knows (or if they do, they aren't allowed to say).
Adrian_ELP said:
And what do you anticipate the new lens would go for?
Click to expand...
Again, if anyone here has any actual information, they will be in legal (and other) jeopardy if they share it.

The best you will get is conjecture, most of which is based on looking at what Sony have done with other releases and making guesses as to whether they might do something similar.

What that amounts to is something like:
  1. A new 24-70 GM will probably be released sometime between next week and the end of 2025.
  2. It will likely be a bit lighter, possibly a bit smaller, and probably optically excellent (though, contrary to some reports, the current 24-70 GM is no slouch, IMO).
  3. It will probably cost either about the same as the current 24-70GM did at release --- or a bit more, or (just possibly) a bit less.
Glad I was able to clear that up for you! ; )
 
SilvanBromide said:
Adrian_ELP said:
I’m thinking about purchasing the lens like really soon. Do you think I should wait?
Click to expand...
The honest answer is that no one here knows (or if they do, they aren't allowed to say).
SilvanBromide said:
And what do you anticipate the new lens would go for?
Click to expand...
Again, if anyone here has any actual information, they will be in legal (and other) jeopardy if they share it.

The best you will get is conjecture, most of which is based on looking at what Sony have done with other releases and making guesses as to whether they might do something similar.

What that amounts to is something like:
  1. A new 24-70 GM will probably be released sometime between next week and the end of 2025.
  2. It will likely be a bit lighter, possibly a bit smaller, and probably optically excellent (though, contrary to some reports, the current 24-70 GM is no slouch, IMO).
  3. It will probably cost either about the same as the current 24-70GM did at release --- or a bit more, or (just possibly) a bit less.
Glad I was able to clear that up for you! ; )
Click to expand...
It is definitely going to be noticeable more expensive, People though the same thing you do with the 70-200 but Sony has proven again and again that their pricing is very predictable because they price lenses in the following GM categories, 1,4-1,8, 1.2, Variable zoom & 2.8 zoom, within each category it will often be within €200 differences at launch prices.

2.8 zoom of same generation is going to be priced within a very modest amount of each other. This isn’t going to be noticeable more cheaper then the 70-200 or 12-24 , meaning it going to be around €2999/ $2798-2998 just like the others.

A good example of this is in Europe (Germany) following 1.4-1.8 lenses where launched at:

GM 14 €1599

GM 24 €1599

GM 35 €1699

On top GM 85 the older lens has been reduced to guess what €1599 and the 135 to €1699 Coincidence I do not think so.

All odds will say it will come out some time this year and it will be announced somewhere between February and black friday.. But unless you preorder immediately you won’t get it before 2023. I don’t think Sony can stretch it much longer then that, because this is what their consumer demands and it’s a lens in dire need of updating.

This also mean the 85/1.2 is going to be €2299 or +/- €100
 
Last edited:
Malling said:
SilvanBromide said:
Adrian_ELP said:
I’m thinking about purchasing the lens like really soon. Do you think I should wait?
Click to expand...
The honest answer is that no one here knows (or if they do, they aren't allowed to say).
Member said:
And what do you anticipate the new lens would go for?
Click to expand...
Again, if anyone here has any actual information, they will be in legal (and other) jeopardy if they share it.

The best you will get is conjecture, most of which is based on looking at what Sony have done with other releases and making guesses as to whether they might do something similar.

What that amounts to is something like:
  1. A new 24-70 GM will probably be released sometime between next week and the end of 2025.
  2. It will likely be a bit lighter, possibly a bit smaller, and probably optically excellent (though, contrary to some reports, the current 24-70 GM is no slouch, IMO).
  3. It will probably cost either about the same as the current 24-70GM did at release --- or a bit more, or (just possibly) a bit less.
Glad I was able to clear that up for you! ; )
Click to expand...
It is definitely going to be noticeable more expensive, People though the same thing you do with the 70-200 but Sony has proven again and again that their pricing is very predictable because they price lenses in the following GM categories, 1,4-1,8, 1.2, Variable zoom & 2.8 zoom, within each category it will often be within €200 differences at launch prices.

2.8 zoom of same generation is going to be priced within a very modest amount of each other. This isn’t going to be noticeable more cheaper then the 70-200 or 12-24 , meaning it going to be around €2999/ $2798-2998 just like the others.

A good example of this is in Europe (Germany) following 1.4-1.8 lenses where launched at:

GM 14 €1599

GM 24 €1599

GM 35 €1699

On top GM 85 the older lens has been reduced to guess what €1599 and the 135 to €1699 Coincidence I do not think so.

All odds will say it will come out some time this year and it will be announced somewhere between February and black friday.. But unless you preorder immediately you won’t get it before 2023. I don’t think Sony can stretch it much longer then that, because this is what their consumer demands and it’s a lens in dire need of updating.

This also mean the 85/1.2 is going to be €2299 or +/- €100
Click to expand...
Maybe.

On the other hand, IIRC the FE 50mm f1.2 GM was cheaper than the FE 50mm f1.4 ZA. The 35mm F1.4 GM was cheaper than the FE 35mm f1.4 ZA and the FE 14mm f1.8 GM is cheaper than the Sigma 14mm f1.8 DG HSM Art.

So maybe hold your fiscal doomsaying until we see what Sony actually does. It's not a slam dunk either way. ; )
 
SilvanBromide said:
Malling said:
SilvanBromide said:
Adrian_ELP said:
I’m thinking about purchasing the lens like really soon. Do you think I should wait?
Click to expand...
The honest answer is that no one here knows (or if they do, they aren't allowed to say).
SilvanBromide said:
And what do you anticipate the new lens would go for?
Click to expand...
Again, if anyone here has any actual information, they will be in legal (and other) jeopardy if they share it.

The best you will get is conjecture, most of which is based on looking at what Sony have done with other releases and making guesses as to whether they might do something similar.

What that amounts to is something like:
  1. A new 24-70 GM will probably be released sometime between next week and the end of 2025.
  2. It will likely be a bit lighter, possibly a bit smaller, and probably optically excellent (though, contrary to some reports, the current 24-70 GM is no slouch, IMO).
  3. It will probably cost either about the same as the current 24-70GM did at release --- or a bit more, or (just possibly) a bit less.
Glad I was able to clear that up for you! ; )
Click to expand...
It is definitely going to be noticeable more expensive, People though the same thing you do with the 70-200 but Sony has proven again and again that their pricing is very predictable because they price lenses in the following GM categories, 1,4-1,8, 1.2, Variable zoom & 2.8 zoom, within each category it will often be within €200 differences at launch prices.

2.8 zoom of same generation is going to be priced within a very modest amount of each other. This isn’t going to be noticeable more cheaper then the 70-200 or 12-24 , meaning it going to be around €2999/ $2798-2998 just like the others.

A good example of this is in Europe (Germany) following 1.4-1.8 lenses where launched at:

GM 14 €1599

GM 24 €1599

GM 35 €1699

On top GM 85 the older lens has been reduced to guess what €1599 and the 135 to €1699 Coincidence I do not think so.

All odds will say it will come out some time this year and it will be announced somewhere between February and black friday.. But unless you preorder immediately you won’t get it before 2023. I don’t think Sony can stretch it much longer then that, because this is what their consumer demands and it’s a lens in dire need of updating.

This also mean the 85/1.2 is going to be €2299 or +/- €100
Click to expand...
Maybe.

On the other hand, IIRC the FE 50mm f1.2 GM was cheaper than the FE 50mm f1.4 ZA. The 35mm F1.4 GM was cheaper than the FE 35mm f1.4 ZA and the FE 14mm f1.8 GM is cheaper than the Sigma 14mm f1.8 DG HSM Art.

So maybe hold your fiscal doomsaying until we see what Sony actually does. It's not a slam dunk either way. ; )
Click to expand...
Sony don’t price their stuff from what the old stuff cost from years back before GM where even a thing. Also it’s well known that the zeiss branded stuff where ridiculous overpriced… It is in all respect also rather irrelevant as it’s not GM lenses and Sony had to pay for branding rights and Sony did not have the expertise they have now so prices where all over the map.

GM lenses has been very precise priced the last few years, not one has been that hard to predict the price on, so it’s not doomsaying, it’s so far been the reality that Sony price their GM very predictably. As I already proven the GM primes 1.4-1.8 where all launched within €100 only the 85 and 135 where not and both is now reduced down to the same price range and reality is also that at time these two where launched these where priced 100 euros apart from each other again not a coincidence. The 12-24 and 70-200 where launched at €2999 coincidence I truly doubt it, I expect the 24-70 to be launched at €2999 in Europe as well.

This is how allot of manufacturers work, they work with fixed price categories and profit margin, knowing Sony they have a history of doing exactly that in the past and with other products. If it wasn’t so you would not see several lenses within a category be launched the exact same price.

it’s for me very clear and obvious Sony is streamlining it’s prices or these would not be priced like this.

Also it’s way better to expect things to be expensive as you then would be prepared for it and would not be surprised or incapable of financing it because you didn’t prepare for it.
 
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Stepping away from price and availability date will the new version be updated to include OSS to work with IBIS to improve its performance?

Canon put image stabilization into their full RF trinity for both the 15-35 and 24-70. It would also differentiate them moer from the Tampon and Sigma versions.

I would personally like to see that.
 
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