I find my work used all over the place. I use to issue DMCA takedowns, but as fast as I issue 1, I can find many other infringing sites/products.
I'm curious what an Intellectual Property Lawyer feel my options are, if they feel this is a battle worth fighting, and/or if they have a more efficient way to fight this.
Instituting legal proceedings is expensive, aggravating, time-consuming and can go on, seemingly, forever. Before embarking on that strategy, make certain you have a viable case. If you think there is a chance of recovering any losses you have suffered as a result of someone using your work without authorization, you will have to bite the bullet and pay a lawyer for a consultation so that you can get a legal opinion on your question. Hopefully, you will fin a reputable and honest law firm that won't lead you down the wrong path. If the legal fees exceed the settlement or there's no settlement or judgement in yo favour- it's more money down the flusher accompanied by more wasted time and lots of stress!
If you have not taken preventative steps to protect your work, including a notice of copyright or a watermark with online postings, etc., you may not have a case. If you have not somehow mitigated the damages, you may be in bad standing. You can check with a law society in your jurisdiction as to a list of lawyers that specializes in IP and copyright law.
You may find out that you money, time and effort, will be better spent on preventative measures to protect your current work from unauthorized usage going forward. If you are doing commercial work, protective stipulations need to be intrinsic in your contracts as to limited usage, licensing and other such limitations and restrictions. If you sell your work along with unlimited rights, you lose control. If you put yo work online, even with notifications of copyright, you can not police the entered Internet to protect your rights. When you enter contests, competitions and exhibition, read the small print- you may be inadvertently surrendering to your rights.
Over the years, when I caught someone being naughty and using my work without payment or authorization, I simply sent them an invoice, In some cases, they simply sent me a check. In a few cases, they ignored my bill and then received my lawyer's letter and eventually they paid. All is good for a nominal legal fee and the cost of a registered letter!
I have been in the photograph business for a very long time and I have a simple policy about legal and financial matters. I pay upfront! I will consult my lawyer and accountant BEFORE I get into trouble to make certain my contracts and financial strategies are in order. I will design all my contract forms, work orders, and run the past the experts before print things up or adopting an important policy.
An ounce of prevent is worth a pound of cure! Wise words!
Ed Shapiro- Commercial and Portrait Photographer. Ottawa, Ontario Canada