As the title says, anyone making a living without shooting weddings?
We shot weddings for a time. Did some basic math and analyzed the work-income-worry ratio; like in big business, often things parted out, are worth far more than the whole. We nixed the wedding ceremony aspect, but focused on the bridal, personal glamour stuff (back to my roots I suppose), and haven't looked back-- the result is a far better work-to-income ratio. Nothing is better than having shot bridal/glam/ball gown session and not having to worry about actual wedding stuff. The feeling is like those physicians who work 9-5, no call, no weekends, no holidays ... working for a pharmaceutical, getting paid more, for doing less, with less financial exposure, outlay and paperwork. Looking back, the event shoots were also less work, more fun, and better ROI (time being your investment). For our group anyway.
Find yourself a captive audience so you don't have to advertise like every other Tom, **** and Harry. If you do business the same way as everyone else... you make the same kind of money.
Dance to your own music if you're mostly interested in the bottom line.
Know that 'word of mouth' is what makes the world go-'round. Offer what others don't, won't, or can't.
Go get'm tiger!