I've been waiting for the G100 to be discounted. If anyone is aware of great discounts, please post - otherwise I guess we keep waiting. I'm excited to replace or augment my GM5 with a camera with a nice viewfinder and great rear screen, plus better ergonomics, but still relatively small and light. It's surprising the Panasonic packed such great viewfinder & rear screen into such a small package. I think the reviews were wrong - since they all focused on v-logging only. We seem to forget that Panasonic didn't have IBIS a while ago (i.e. GM5) yet the we managed to take great pictures with them, especially with stabilized zoom lenses. So I'm looking forward to G9 picture quality, in a great little package - but I was hoping for a darn discount given all the negative press.
It seems one of these accepted fallacies that gear is always overpriced and that if we wait long enough then the price will drop to something reasonable.
Its a sort or arm-wrestle between the manufacturer and a team of customers made up of members of the early-adopter type who wish to be at the fore-front of anything new, and the price-matters type who will take the attitude that they don’t mind if it is a dud as long as it is cheap.
It is the job of the engineers to make great kit, the marketers to find the suitable market and the been-counters to figure out pricing and size of product run based on their colleagues professional advice. Bean counters are (surprisingly) not as tight fisted as their repute and anxious to help. But it is their job to try and make sure that any new wonder product actually makes money over its life cycle.
I don’t remember any particular discounting over the GF7-GX850 model range - but it was made by a process of an apparent updated make-over model each year. The two GM series camera bodies on the other hand were quite revolutionary when launched and were sold over many years without change to either model.
At the risk of glazing eyes over:
This lumps itself into what is known as the “Payback Theory” of accounting which basically says that no money is made until sales revenue covers the full cost of development and the entire product run. Once this is achieved then every one of the remaining stock sold is “the profit” - at any price. Discounting before payback is achieved risks making the entire model not profitable at all and it will never be repeated.
The GM series models seem to be more typical of high R&D and establishment costs and a big manufacturing run - which took longer to reach payback and resulted in the cameras being sold over a fairly long time-frame. What seemed notable was that there seemed to be a base-price below which no GM body was ever retailed. But as there was a continuing smaller demand Panasonic preferred to draw that base price line in the sand and sell to that lower level market over a period of time. Obviously closer sailing to the wind and a lesson well understood.
The GF7 and successors seem to have been sold on a different manufacturing model - much of the R&D would have been recovered from the GM series. Smaller batches allowed the camera to be made-over in successive annual batches and carefully learned marketing information made sure that the batches were of a size where the product made was likely to be sold at close to constant RRP over its annual batch life cycle.
Like the G100 the GF7 and successors hardly were seen as “top of the pops” - but enabled Panasonic to sell a smaller camera body with a more assured-sold market without the need to discount to move stock.
My guess is that the G100 is an interesting camera that has been incorrectly marketed to a hoped-for new fashion of entry-level video users that just is not there. I still believe that video is a niche and no amount of new-product persuasion is going to turn that niche into a mainstream demand product. Hence the G100 gets bad press as a low-level video machine and the serious video users spurn it whilst the still-shooters looking for a small stills-oriented camera cannot see that it is the camera that they absolutely need. They were not the target market.
But as the G100 is presumably a relatively small batch - maybe becoming “annual” - then there is no need to discount to encourage sales as long as the marketing crowd have managed to get their sales projections properly sorted out.
Maybe next years model will be friendlier for still-shooters?
But no discounting for those that refuse to buy anything unless it is a distress sale when the camera model has been abandoned and will surely not be repeated.