Canon's Mind-Blowing 2021 new lenses Roadmap

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If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
I don't have experience on the photographic sector but a company can't give licence to a third company like "sigma", "tamron" for example to make lenses for them?
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
Is not about resources, but the road map does not show any EF-M lens nor a RF focal length lens associated with a crop sensor like a kit lens 15-45 or 18-55 mm.
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
I don't have experience on the photographic sector but a company can't give licence to a third company like "sigma", "tamron" for example to make lenses for them?
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
I don't have experience on the photographic sector but a company can't give licence to a third company like "sigma", "tamron" for example to make lenses for them?
That’s what Sony did. Sony made the E mount open so any third party manufacturer can make lenses for E mount without having to reverse engineer a mount.

I don’t ever see Canon ever doing this because it will eat into their profits. Sony did it because they had to aggressively gain market share when they first entered the market.

and yeah EFM mount continues to be sidelined as always by Canon.
How much more profit they expect to have from their ef-m lenses (especially if they don't make new, and existed or possible future users go to another system)?

They can continue make camera bodies and other companies make lenses for them if they don't want their own.

--
More pixels, less ideas ;)
 
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If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
Is not about resources, but the road map does not show any EF-M lens nor a RF focal length lens associated with a crop sensor like a kit lens 15-45 or 18-55 mm.
The lack of an RF focal length lens associated with a crop sensor is good news for EOS M cameras, not that Canon needs a third APS-C lens system.

It's also interesting how the definition of a consumer level camera has changed. That used to be an Instamatic (or a Brownie before that). Anything beyond an Olympus Trip 35 or a Canonet was definitely getting into enthusiast territory.
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
I don't have experience on the photographic sector but a company can't give licence to a third company like "sigma", "tamron" for example to make lenses for them?
That’s what Sony did. Sony made the E mount open so any third party manufacturer can make lenses for E mount without having to reverse engineer a mount.

I don’t ever see Canon ever doing this because it will eat into their profits. Sony did it because they had to aggressively gain market share when they first entered the market.

and yeah EFM mount continues to be sidelined as always by Canon.
How much more profit they expect to have from their ef-m lenses (especially if they don't make new, and existed or possible future users go to another system)?

They can continue make camera bodies and other companies make lenses for them if they don't want their own.
 
and yeah EFM mount continues to be sidelined as always by Canon.
EF-S was only ever a second string too. Canon's main interest has always been 35mm format, even while they made half-frame, 110 and APS film cameras.

The EOS M cameras give Canon room to be more enthusiastic about APS-C, but Canon will keep them small. The top end of the EOS M range won't sell in great quantities if it's too much more expensive than the bottom end of the EOS R range.
 
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and yeah EFM mount continues to be sidelined as always by Canon.
EF-S was only ever a second string too. Canon's main interest has always been 35mm format, even while they made half-frame, 110 and APS film cameras.

The EOS M cameras give Canon room to be more enthusiastic about APS-C, but Canon will keep them small. The top end of the EOS M range won't sell in great quantities if it's too much more expensive than the bottom end of the EOS R range.
Agreed.

I don’t think the M6II sold as well as how the M50 did.

It’s to Canon’s interest to shift enthusiasts that would buy high end lenses to RF as much as possible.
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
I don't have experience on the photographic sector but a company can't give licence to a third company like "sigma", "tamron" for example to make lenses for them?
That’s what Sony did. Sony made the E mount open so any third party manufacturer can make lenses for E mount without having to reverse engineer a mount.

I don’t ever see Canon ever doing this because it will eat into their profits. Sony did it because they had to aggressively gain market share when they first entered the market.

and yeah EFM mount continues to be sidelined as always by Canon.
How much more profit they expect to have from their ef-m lenses (especially if they don't make new, and existed or possible future users go to another system)?

They can continue make camera bodies and other companies make lenses for them if they don't want their own.
While EFM lenses are limited, I would have to admit that Canon made pretty good choices in their lens lineup from a business POV.

1. Many EFM users probably stick to their kit lens.

2. For users that buy more lenses, the already released 22mm, 11-22mm and 32mm are already the top choices to buy first for most users. If EFM is open mount, third party manufacturers may compete with these lenses by launching cheaper alternatives.

Eg Sigma 30mm f1.4 competes with Canon’s 32mm f1.4. Even from sentiments in here, you can see that some people prefer the 32mm because there might be a chance that the Sigmas may one day be incompatible in a newer body. While it might be unlikely to happen, it’s still real consumer behaviour.
Thank you for answering.

I remember 3-4 years ago I was looking youtube videos about the a6000 and since I didn't had the information you gave I was considered all these dozens of videos about third party e-mount lenses like a negative thing and it was one of the reasons I chose the canon m3. Now that I have this information I consider the free use of a camera mount by other companies like a healthy behavior.

And I myself have only the kit lens and I am happy also with it, but its nice to have a plefora of other lenses to choose if you want to.
 
and yeah EFM mount continues to be sidelined as always by Canon.
EF-S was only ever a second string too. Canon's main interest has always been 35mm format, even while they made half-frame, 110 and APS film cameras.

The EOS M cameras give Canon room to be more enthusiastic about APS-C, but Canon will keep them small. The top end of the EOS M range won't sell in great quantities if it's too much more expensive than the bottom end of the EOS R range.
Agreed.

I don’t think the M6II sold as well as how the M50 did.

It’s to Canon’s interest to shift enthusiasts that would buy high end lenses to RF as much as possible.
But if there is nothing in common between eos-M and R system why someone who has used the eos-M system continue with Canon?

I don't consider myself a "pro" user of the eos-M system with only a used eos-m3 and the 18-55mm but seriously if I will decide for a full format I will look more seriously on other companies after this "lesson" Canon gave me with this system.
 
and yeah EFM mount continues to be sidelined as always by Canon.
EF-S was only ever a second string too. Canon's main interest has always been 35mm format, even while they made half-frame, 110 and APS film cameras.

The EOS M cameras give Canon room to be more enthusiastic about APS-C, but Canon will keep them small. The top end of the EOS M range won't sell in great quantities if it's too much more expensive than the bottom end of the EOS R range.
Agreed.

I don’t think the M6II sold as well as how the M50 did.

It’s to Canon’s interest to shift enthusiasts that would buy high end lenses to RF as much as possible.
But if there is nothing in common between eos-M and R system why someone who has used the eos-M system continue with Canon?
There's EF lenses in common between them, and similar thinking behind the menu and control systems. I don't have any RF lenses, but I use my longer EF lenses on my DSLR, my EOS R and all my EOS Ms. (The 16-35mm is just silly on an EOS M100.)

I don't think Canon is forcing me to buy RF lenses, I bought that 16-35mm a year after I bought the EOS R. It's in Canon's interest to sell as many cameras and lenses as possible and make their customers happy. Nobody goes back to a rip-off merchant if they can help it.
I don't consider myself a "pro" user of the eos-M system with only a used eos-m3 and the 18-55mm but seriously if I will decide for a full format I will look more seriously on other companies after this "lesson" Canon gave me with this system.
Seriously, what lesson would that be?
--
More pixels, less ideas ;)
 
and yeah EFM mount continues to be sidelined as always by Canon.
EF-S was only ever a second string too. Canon's main interest has always been 35mm format, even while they made half-frame, 110 and APS film cameras.

The EOS M cameras give Canon room to be more enthusiastic about APS-C, but Canon will keep them small. The top end of the EOS M range won't sell in great quantities if it's too much more expensive than the bottom end of the EOS R range.
Agreed.

I don’t think the M6II sold as well as how the M50 did.

It’s to Canon’s interest to shift enthusiasts that would buy high end lenses to RF as much as possible.
But if there is nothing in common between eos-M and R system why someone who has used the eos-M system continue with Canon?
There's EF lenses in common between them, and similar thinking behind the menu and control systems. I don't have any RF lenses, but I use my longer EF lenses on my DSLR, my EOS R and all my EOS Ms. (The 16-35mm is just silly on an EOS M100.)

I don't think Canon is forcing me to buy RF lenses, I bought that 16-35mm a year after I bought the EOS R. It's in Canon's interest to sell as many cameras and lenses as possible and make their customers happy. Nobody goes back to a rip-off merchant if they can help it.
I don't consider myself a "pro" user of the eos-M system with only a used eos-m3 and the 18-55mm but seriously if I will decide for a full format I will look more seriously on other companies after this "lesson" Canon gave me with this system.
Seriously, what lesson would that be?
Like I said I don't have anything except the m3 and the 18-55mm. Personally I don't have a sentimental or economic (I payed 300$ but I haven't found them on the street), connection with Canon or other companies, so if I will see that my new smartphone make similar photos with the m3 and decide for a bigger format (for sure I will not buy another eos-M camera (even with a better sensor) if the lens situation doesn't change dramatically), I will have always in my mind that I couldn't use extensively the camera (in period of time, but also by lack of extensive series of lenses) because of Canon's marketing decisions.

--
More pixels, less ideas ;)
 
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  • RF 10-24mm f/4L USM
sounds interesting, but I wonder at what cost
 
and yeah EFM mount continues to be sidelined as always by Canon.
EF-S was only ever a second string too. Canon's main interest has always been 35mm format, even while they made half-frame, 110 and APS film cameras.

The EOS M cameras give Canon room to be more enthusiastic about APS-C, but Canon will keep them small. The top end of the EOS M range won't sell in great quantities if it's too much more expensive than the bottom end of the EOS R range.
Agreed.

I don’t think the M6II sold as well as how the M50 did.

It’s to Canon’s interest to shift enthusiasts that would buy high end lenses to RF as much as possible.
But if there is nothing in common between eos-M and R system why someone who has used the eos-M system continue with Canon?

I don't consider myself a "pro" user of the eos-M system with only a used eos-m3 and the 18-55mm but seriously if I will decide for a full format I will look more seriously on other companies after this "lesson" Canon gave me with this system.
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
I don't have experience on the photographic sector but a company can't give licence to a third company like "sigma", "tamron" for example to make lenses for them?
That’s what Sony did. Sony made the E mount open so any third party manufacturer can make lenses for E mount without having to reverse engineer a mount.

I don’t ever see Canon ever doing this because it will eat into their profits. Sony did it because they had to aggressively gain market share when they first entered the market.

and yeah EFM mount continues to be sidelined as always by Canon.
Samyang is making a few RF lenses with AF but I think they might use EF lens protocol, not RF protocol. That is doable since camera knows both protocols.
 
If this rumor is true then it means that Canon is not planning to release an APSC RF body in the near future.

Also, given the absence of EF-M lenses , it looks like the M is here to stay but relegated to a consumer level.
This.

If this is true, is near imposible that canon has resources for a single lens more in 2021
Is not about resources, but the road map does not show any EF-M lens nor a RF focal length lens associated with a crop sensor like a kit lens 15-45 or 18-55 mm.
The lack of an RF focal length lens associated with a crop sensor is good news for EOS M cameras, not that Canon needs a third APS-C lens system.
With the release of the cheap EOS RP I think Canon wants people to use FF.
 

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