Olympus should have made the jump to FF when they still could, Panasonic was very late but did, Pentax was late but also finally made the jump. Olympus stuck with the 4/3 sensor and unfortunately went under with it. The few that actually preferred the small sensor could not save them.
Sorry, don't by the argument FF would have saved the day. It would have cost Olympus much more money to switch, and those that even released a very decent lineup (like the Nikon Z lineup you have) have seen poor sales.
Nikon wasn’t going to sit on DSLR while Sony are the entire mirrorless market. Same with Canon. They had no choice. They sell little to no profitable crop sensor cameras. Canon’s last briefing on financials was clear on that point.
There are no profits or growth markets right now for any cropped sensor. Panasonic said so when they went FF. Fuji said the same when they went MF. Leica went up-market.
There is not enough market sub-$1200 camera body and resulting system to sustain any dedicated, optical, ILC brand. To keep revenues and profits they must all produce camera up to at least the $2k price point with the attendant market (wildlife, sports, portrait and landscape like Fuji).
This leaves m43 with unprofitable mid and low-end products like the EM5 and EM10 and PEN series competing against high end smartphones. It’s no contest.
So the question is, if FF is now pushing down to $1000 bodies like upcoming Z6, the RP, and the A7ii, how can a crop sensor m43 ever get to a money-making position?
Enter JIP.
