Daniel Cox (Ambassador) has been fired by Panasonic

horsth

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because he criticized their focus implementation DfD (Depth from Defocus) especially the continuous focus for BIF and other fast moving subjects. He would like it to be changed to Phase Detection AF.

https://naturalexposures.com/comparing-sony-olympus-lumix-telephoto-sharpness/
Wonder if he is going to give up all of this gear and switch over to Sony!
In addition to his new Sony A9 he has the Olympus E-M1X . He likes them both. He still uses his Panasonic G9 for non-action subjects.
 
because he criticized their focus implementation DfD (Depth from Defocus) especially the continuous focus for BIF and other fast moving subjects. He would like it to be changed to Phase Detection AF.

https://naturalexposures.com/comparing-sony-olympus-lumix-telephoto-sharpness/
As a general point, it illustrates that we should be aware of the pressures on these 'ambassadors' when we analyse their opinions. Notice that he said they cancelled his contract. Too many here seem to think that 'ambassadors' are doing it out of the goodness of their hearts. This gentleman seems to have a backbone.

--
...because you know, sometimes words have two meanings.
 
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because he criticized their focus implementation DfD (Depth from Defocus) especially the continuous focus for BIF and other fast moving subjects. He would like it to be changed to Phase Detection AF.

https://naturalexposures.com/comparing-sony-olympus-lumix-telephoto-sharpness/
As a general point, it illustrates that we should be aware of the pressures on these 'ambassadors' when we analyse their opinions. Notice that he said they cancelled his contract. Too many here seem to think that 'ambassadors' are doing it out of the goodness of their hearts. This gentleman seems to have a backbone.
Either the gentleman has a backbone or Sony made an offer he could not refuse.

On the serious side: Brand ambassadors do not make any serious money, they probably make their main income with a proper day job. Therefor the pressures on these 'ambassadors' isn't as high as you might think.
 
because he criticized their focus implementation DfD (Depth from Defocus) especially the continuous focus for BIF and other fast moving subjects. He would like it to be changed to Phase Detection AF.

https://naturalexposures.com/comparing-sony-olympus-lumix-telephoto-sharpness/
As a general point, it illustrates that we should be aware of the pressures on these 'ambassadors' when we analyse their opinions. Notice that he said they cancelled his contract. Too many here seem to think that 'ambassadors' are doing it out of the goodness of their hearts. This gentleman seems to have a backbone.
Either the gentleman has a backbone or Sony made an offer he could not refuse.

On the serious side: Brand ambassadors do not make any serious money, they probably make their main income with a proper day job. Therefor the pressures on these 'ambassadors' isn't as high as you might think.
Yes, Sony had the AUDACITY to offer a camera that CAN autofocus properly.

How DARE them!
 
If you bite the hand who feeds you your gona be smacked no matter if you did it out of love and honest opinion to be constructive criticism for better results.

It's never the problem/fault of the company/managers/directors always the whistle-blower.

Most don't want to solve the problem, just want to hide the problem until it's bin solved or berried deep into history so there profits and bonuses arn't effected.
 
They basically make no money at all with this. I know a Fuji "ambassador" (idk how Fuji defines it). He makes no money on it, and he doesn't get free gear either. I'm sure it different for brand to brand and even for individuals.
 
because he criticized their focus implementation DfD (Depth from Defocus) especially the continuous focus for BIF and other fast moving subjects. He would like it to be changed to Phase Detection AF.

https://naturalexposures.com/comparing-sony-olympus-lumix-telephoto-sharpness/
As a general point, it illustrates that we should be aware of the pressures on these 'ambassadors' when we analyse their opinions. Notice that he said they cancelled his contract. Too many here seem to think that 'ambassadors' are doing it out of the goodness of their hearts. This gentleman seems to have a backbone.
Either the gentleman has a backbone or Sony made an offer he could not refuse.
If we accept him at face value as being reasonably honest, that isn't it.
On the serious side: Brand ambassadors do not make any serious money, they probably make their main income with a proper day job. Therefor the pressures on these 'ambassadors' isn't as high as you might think.
It's still not zero. Plus, apart from any money, they get their name publicised, and a band of followers who don't know anything about photography, but like people who are attached to their brand. If there was no value in it, they wouldn't bother with the contract. Why is there a contract? It means that the ambassador has some obligations to the brand that they promote.
 
If you bite the hand who feeds you your gona be smacked no matter if you did it out of love and honest opinion to be constructive criticism for better results.

It's never the problem/fault of the company/managers/directors always the whistle-blower.

Most don't want to solve the problem, just want to hide the problem until it's bin solved or berried deep into history so there profits and bonuses arn't effected.
Sure, that's exactly it. But, don't pretend that 'ambassadors' are free agents.
 
Congratulation Panasonic! With this action we all learn that the worth of the infos of any ambassador is nothing anymore ...... if an ambassador does not say what the company want he will be fired - great job done Panasonic!
 
If I"m not mistaken- I'm fairly certain he's been a critic of FF in the past. I do enjoy his work though. He's added a lot of valuable insight along the way, especially when M43 really started to catch steam.

This, IMO, gives me more reason to listen to what he has to say moving forward. If he's free from his contract I would think he'd be a bit more free to let the thoughts flow- so to speak- on what he thinks on new products being released.

Anyway, always seemed like a nice guy and I wish him well.
 
He has my respect, which is even greater now.

IMO there are three ways to handle ones honest onion about an inconvenient truth. First, be a good boy and tow the line. Second, keep your mount shut. Third, honestly state your beliefs/opinions. He did the third, and as is often the case, no good deed goes unpunished.

I suspect he will stick with m43’s as his main camera. Whatever perks he got as an Ambassador were likely not significant enough to hype the system since he must use it for his own use. Of course most of use reading this are already happy m43 users, accustomed to abuse from the FF crowd.

just watched his video comparing the PL 50-200 to the Oly 40-150.
 
They basically make no money at all with this. I know a Fuji "ambassador" (idk how Fuji defines it). He makes no money on it, and he doesn't get free gear either. I'm sure it different for brand to brand and even for individuals.
That sounds like a really bad deal for him. I was only a small time blogger and companies threw free stuff at me for review. A friend of mine reviewed books on a tiny blog and has a wall of books he got for free. I got a shelf full of games and a few devices.

Being ambassador for a camera company must be worth way more than what we got.
 
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because he criticized their focus implementation DfD (Depth from Defocus) especially the continuous focus for BIF and other fast moving subjects. He would like it to be changed to Phase Detection AF.

https://naturalexposures.com/comparing-sony-olympus-lumix-telephoto-sharpness/
As a general point, it illustrates that we should be aware of the pressures on these 'ambassadors' when we analyse their opinions. Notice that he said they cancelled his contract. Too many here seem to think that 'ambassadors' are doing it out of the goodness of their hearts. This gentleman seems to have a backbone.
We all know that Panasonic's DfD is not the best system for action tracking and while it is no secret, even to Panasonic, they do require 'ambassadors' and their dealers to show some respect and diplomacy in terms of constructive criticism. He may well have crossed the line. As he says, it is not a big deal to himself or ultimately Panasonic except that it does gain himself a good deal of respect from ordinary photographers and his followers.

So good on him, but no blame on Panasonic either, who have a responsibility to manage their own business for their own benefit. Hopefully Panasonic will ultimately produce a focus system that matches or betters Sony.

Having said all that, the DFD focus system is pretty good for anything but for certain continuous focus situations. I have no complaints within its performance envelope.
 
because he criticized their focus implementation DfD (Depth from Defocus) especially the continuous focus for BIF and other fast moving subjects. He would like it to be changed to Phase Detection AF.

https://naturalexposures.com/comparing-sony-olympus-lumix-telephoto-sharpness/
As a general point, it illustrates that we should be aware of the pressures on these 'ambassadors' when we analyse their opinions. Notice that he said they cancelled his contract. Too many here seem to think that 'ambassadors' are doing it out of the goodness of their hearts. This gentleman seems to have a backbone.
We all know that Panasonic's DfD is not the best system for action tracking and while it is no secret, even to Panasonic, they do require 'ambassadors' and their dealers to show some respect and diplomacy in terms of constructive criticism. He may well have crossed the line. As he says, it is not a big deal to himself or ultimately Panasonic except that it does gain himself a good deal of respect from ordinary photographers and his followers.
Why do they 'require' ambassadors to do that? How was his criticism not constructive?
So good on him, but no blame on Panasonic either, who have a responsibility to manage their own business for their own benefit. Hopefully Panasonic will ultimately produce a focus system that matches or betters Sony.
Sure, companies do what they do. The real point demonstrated here is that there is no reason to consider 'ambassadors' (for any company) to be anything other than shills, albeit competent often talented ones. As soon as they stop being shills, they are likely to lose that ambassadorship.
Having said all that, the DFD focus system is pretty good for anything but for certain continuous focus situations. I have no complaints within its performance envelope.
He was testing it against a static target just for focus accuracy.
 
because he criticized their focus implementation DfD (Depth from Defocus) especially the continuous focus for BIF and other fast moving subjects.
Well, that is what he says. But we don't really know why Panasonic canceled his contract. The reason may be simply that he is no longer using Panasonic exclusively (which I presume is a prerequsite for being an "ambassador").
 

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