Nikon is dying

Is any camera company using 64 bit architecture yet? The Canon and Nikon CPUs in pro cameras have 32 bit. EXPEED has multi-core architecture but parts of it still deals in 16 bit.

I am glad that it is in my generation, I am seeing the Technological evolution of the Photography Tool. As happens with every evolution, the old technology dies and new one takes over. Some times, few companies die with the old technology, like Nokia, Kodak, etc., who didn't evolve with technology. On the other hand, there are companies that are flourishing even after 100 years of existence.

Where does Nikon fit into this? No doubt Sony started the Mirror-less technology revolution, but does that mean they will be the leaders in Camera business? What happened to Xerox? Canon left Xerox far behind.

I see Nikon has seen the Technological evolution to ML, and has decided to adopt it, which is the good part. Will they be able to leave Sony behind, is something so be seen. At the moment, it seems Sony has much better processors inside the camera, to help them with faster operations, and better data crunching, to help them give better AF experience. S

Nikon has to now move to better processors and better software solutions. And I am sure they can do this, as there are many solution providers in the market for this. Sony here is trying to do to Nikon what Samsung did to them in TV business. Samsung was the screed supplier to Sony, but took over their business. Sony was the sensor provider to Nikon, and other manufacturers, but is tying to take over the business.

Canon prevailed over Xerox, Samsung over Sony, Toyota over Ford, etc. And it surely is possible for Sony to leave Nikon and Canon behind, if they continue to move with speed and Nikon is not able to catch up with them. If Nikon is not able to offer newer features that are under development, like Global Shutters, flicker free EVF with no delay, AF speed etc, people may continue moving away to Sony, with unfavorable consequences for Nikon.

However, looking at Nikon's first Z offerings, it does seem Nikon has understood the new technology well, and knows what they have to do next. Consequences of not taking a larger leap in their next offering will have grave consequences. So I am waiting for their next ML offering to guess if they are going to conquer Sony, or will be fighting a loosing battle...
+1 for an excellent post...especially the comments about the criticality of processors and software. I'm not so sure Nikon is up to the challenge, but there's hope....
 
Tony and Chelsea Northrup strike again. According to them Nikon is in deep trouble unless they listen to them and put their efforts back into DSLRs and not mirrorless because the company is hopeless at writing good software. These two get better and better with time, their videos are priceless. I also loved how they were almost ashamed at admitting being in Costco (this is for the American readers). So guys start selling tour gear before the company goes under :))
Good grief. Why do people continue to read stuff by the Ken and Barbie of photo blogging. Cheap plastic rubbish, and their blog isn’t any better.
Starting at around the ten minute point in the video the Northrup's shift into making suggestions and overall optimism about Nikon. More generally, I find the Northrup's equipment reviews extremely useful - concise and perceptive with most or all of the relevant points addressed. I see people bad mouth them ("rubbish"?) but rarely see details on mistakes or omissions that the Northrup's actually make.

If you are going to complain about them, please be specific. I, for one, would definitely like to know if they are less reliable than I perceive them to be. Vague smears don't help.
It's the hyperbole that is the issue.
 
Tony and Chelsea Northrup strike again. According to them Nikon is in deep trouble unless they listen to them and put their efforts back into DSLRs and not mirrorless because the company is hopeless at writing good software. These two get better and better with time, their videos are priceless. I also loved how they were almost ashamed at admitting being in Costco (this is for the American readers). So guys start selling tour gear before the company goes under :))
Good grief. Why do people continue to read stuff by the Ken and Barbie of photo blogging. Cheap plastic rubbish, and their blog isn’t any better.
Starting at around the ten minute point in the video the Northrup's shift into making suggestions and overall optimism about Nikon. More generally, I find the Northrup's equipment reviews extremely useful - concise and perceptive with most or all of the relevant points addressed. I see people bad mouth them ("rubbish"?) but rarely see details on mistakes or omissions that the Northrup's actually make.

If you are going to complain about them, please be specific. I, for one, would definitely like to know if they are less reliable than I perceive them to be. Vague smears don't help.
Starting pure clickbait YT presentations based on lies and false assumptions (Nikon does very well in an overall strongly shrinking camera market and started to re-organise their company already long time on behalf of that) , with tentacles through intermediaries and fake profiles in all kinds of forums testifies of total lack of ethics, whatever the content of their articles might be.

Nikon really doesn't need all those utterly opportunistic youtubers to choose the right way and make the right decisions, they have much more intelligent people for that in their company.

With the best dslr's, an incredible broad F lens line working perfectly on both F as Z mount, the two first fabulous FF MLs which are soo much better than trolls who never handled one next to competitors' PR people under the cover of -again- anonymous fake profiles want to make you believe, and a growing Z lens line that beats quality wise everything that has been made before, Nikon will go on.

Nikon is alive and well.

Kindest regards,

Stany
 
If you visit the Northrup's "Is Nikon Dying" video, skip the first ten minutes. At almost precisely the ten minute mark they start to make constructive suggestions. I found their suggestions very clever, and I hope that people at Nikon will manage to get past the first ten minutes to hear the suggestions.

I despise the clickbait title, but their response is essential that Nikon is NOT necessarily dying, it just depends on what steps they take from here.

One of their points on the downside is a particular sore point for me: while Nikon was pouring R&D into the NOCT lens, Canon produced a brilliant 85mm f/1.2. Sigh.
I agree with you ArtAlt!!

If you watch any brand related "bad news video" and then look at the appropriate forum afterwards you will always see the same scenario .......

......... you will see the authors getting trashed .... as is the case here !!

Nikon is about to enter a non profitable phase for the first time "in forever" as are many in the camera industry ...........

....... but to read this thread, you would think that the "only issue" is ..........

....... having mentioned it !!

--
Dave's clichés
 
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Having to serve the needs of amateurs, "prosumers", and professionals forces too many compromises. And right now Nikon, with dwindling financial resources is having to support THREE different lens formats and associated bodies: FF F-mount, FF-Z-mount, and DX Z-mount. That spreads them too thin! Leica is profitable by identifying their core market - rich top-end camera buyers and focusing like a laser on that market. I think Nikon should something similar - identify a core market - I say professionals - and focus on being the best in that market. Market share isn't everything.
Leica's "laser" focus includes supporting more mounts/formats than Nikon

- MF S mount

- FF SL mount

- FF M mount

- APSC TL mount

Their laser focus includes DSLRs, MILCs and Rangefinder bodies. Their "focus" includes rebadged compacts from Panasonic and low volume $20k bodies.
 
I think their goal was to sell to the Canon M6.ii and Sony A6100 "crowd". Period.
your thought differs from Nikon's own marketing statements. Nikon has spoken.
Fair enough, you are right. Nikon did come out with some marketing blurb about vloggers and smartphone whatnot. I took that as marketing blurb. They always come out with stuff that reads as if the camera went through a multi-year product strategy, design and engineering process and then got thrown at the marketing people before launch for some blurb.

Ultimately, I believe the camera was designed for two main purposes

- to avoid leakage from Nikon APSC customers who want a MILC

- to contest the APSC MILC segment represented by the Canon M6.ii and Sony A6100
it's a new model, and for Nikon fans who wanted a Z but couldn't afford the FF, relatively affordable. but for smartPhone photographers it's already a little long in the tooth with, IMO, a debatable future.
What does a smartphone photographer do when they need the reach of the tele zoom in a 2 lens kit?
 
Don't ya know Professor Northrowup knows everything! If he doesn't his sidekick Peg Bundy does.

If Nikon is dying why did I buy a 300 PF and 500PF this year and await my Z50? Well I guess everyone and everything is dying in the big picture and Professor Tony sees all!
 
... requires an innovative technology R&D department with a sufficient budget and management authorization to truly innovate. I hope Nikon has the vision to fund, support, and encourage such R&D - because Sony is doing it.

https://www.dpreview.com/news/51562...tion-to-develop-new-tech-for-cameras-and-more
Unlike Nikon, Sony has many other profitable businesses. Even if we look at camera business, most sensors are manufactured by Sony.

Popular belief is that mobile phones have taken away businesses of Cameras, but even in mobiles cameras, most of the sensors are from Sony. And mobile business is much much bigger than DSLRs.

So Sony is earning anyways, thus they can spend much more on R&D. They are in Hardware as well as Software business, which is much better suited to ML technology. At the same time, Canon and Nikon have much better understanding of Camera business and requirements of Photographers. Sony has tried to bridge that gap by buying Minolta and then building over it, so they did not have to start from scratch.

So Canon and Nikon are not in an easy situation. However, they can fight back, as they still have better domain knowledge, and need to invest more in getting better hardware and software. If they are focused and catch up with Sony, they have sufficient loyal users, to help them continue profitable Camera business. I only hope they do catch up by next camera iteration, else many users will be disillusioned, and then getting users back is always a huge task.
 
Don't ya know Professor Northrowup knows everything! If he doesn't his sidekick Peg Bundy does.

If Nikon is dying why did I buy a 300 PF and 500PF this year and await my Z50? Well I guess everyone and everything is dying in the big picture and Professor Tony sees all!
These threads are been recurring... any excuse for a Utuber to Nikon bash. Either the Southrups or this entity

It was all said before - eg these threads:

https://www.dpreview.com/forums/post/62549150

https://www.dpreview.com/forums/post/63191073

What is bizarre that they have such a following (apparently). The falsities and nonsense throws a far worse light on the acolytes who rate offending utubers as useful "Reviewers"

These are some of the prominent reviewers that have a deserved audience of real Photographers
 
This is a marathon, not a sprint. Nikon is known to be a tenacious company; they will survive.

Tim C.
I agree. I'm an admitted Nikon fan boy. I do wan't Canon and Sony to be in the market and compete with Nikon. If Sony didn't take the leap to ML I doubt Nikon would have done what they did with the Z line. That said, it's a little scary when a much bigger corporation absolutely inundates a market like Sony has done.

Sony deserves a hat tip for their success but ultimate domination in the long run will NOT be a good thing for us, the consumer. That is what I fear.
 
I'm not counting the stuff that's made by Panasonic, Sigma, Huawei, and Minolta, etc, with a Leica marque on it. Leica is famous for partnering with outside companies if it allows them to cash-in on their name-recognition but outsource the development risks and costs. Nikon has good name recognition and could outsource their consumer line to someone else if it made business sense, but I don't care if they do that or just exit the consumer market altogether.

But the focus, so to speak, of the Leica's serious gear is at their Wetzlar HQ with an 1800-person workforce and just 6 assembly lines. Leica is profitable because the high-end of their product line is expensive (read: fat margins) and they don't care about market-share. Nikon could take the same approach - take in-house responsibility for a limited range of products and make sure they're the best in their category so they can command premium prices and don't worry about market share.
 
Your whole post is hyperbolic...

"With the best dslr's, an incredible broad F lens line working perfectly on both F as Z mount,"

I have the Z7 and 14 F-mount lenses. My F-mount lenses don't work "perfectly" - depending on their age and vintage they retain varying amounts of functionality. Not to mention the extra size and bulk of the FTZ. I understand why these compromises are necessary and there's no avoiding some of them, but that's not the same thing as "perfectly".

"the two first fabulous FF MLs"

They're not "fabulous"; they're good. But considering that Nikon was late to the ML party they should have been "fabulous". It was a huge mistake by Nikon to not make them "fabulous" Two examples - AF is still better in the Sony's, and several competitors can do in-camera 10 bit. (I have to use my Ninja V to extract 10 bit from the Nikon). If you're going to arrive late you have to be better, not just "good".

Nikon is alive and well.

Have you seen the amount of money they're losing?
 
"This is a marathon, not a sprint."

I live near the route of the Boston Marathon. This may be a marathon, but if is is then we're not in Hopkinton, we're at Chestnut Hill.
 
Your whole post is hyperbolic...
OK, Mr. "p" or Mr. "nart"? Normally I don't reply to anonymous...
"With the best dslr's, an incredible broad F lens line working perfectly on both F as Z mount,"

I have the Z7 and 14 F-mount lenses. My F-mount lenses don't work "perfectly" - depending on their age and vintage they retain varying amounts of functionality. Not to mention the extra size and bulk of the FTZ.
Extra size and bulk? :-D I was carrying around a D850 + D4, now Z6 & Z7, I can feel the difference very well.
I understand why these compromises are necessary and there's no avoiding some of them, but that's not the same thing as "perfectly".

"the two first fabulous FF MLs"

They're not "fabulous"; they're good.
That's your opinion, I disagree. To me they are fabulous.
But considering that Nikon was late to the ML party they should have been "fabulous". It was a huge mistake by Nikon to not make them "fabulous" Two examples - AF is still better in the Sony's,
Probably, but all the rest is worse in the sony's...
and several competitors can do in-camera 10 bit. (I have to use my Ninja V to extract 10 bit from the Nikon). If you're going to arrive late you have to be better, not just "good".

Nikon is alive and well.

Have you seen the amount of money they're losing?
Restructuring costs money on short term, it brings money on long term.
 
It was a huge mistake by Nikon to not make them "fabulous" (snipped) If you're going to arrive late you have to be better, not just "good".
Some take the view Nikon launched Z "when they had to" (as did Canon with R) to slow down Sony's increasing market share on the widespread belief ML is best for everything (even though it is not).

Nikon (and Canon's) next generation of ML - and the due soon D6 and Canon equivalent - will reshape the market next year.
Nikon is alive and well.

Have you seen the amount of money they're losing?
Yes. Toward the end of Nikon restructuring plus widespread cutting back of forecasts from other camera makers - the projected loss is not significant.

In 2-3 years time Sony is likely to have the disadvantage of a narrow diameter lens mount as many more than now optically better wide mount lenses from Nikon, Canon and Panasonic will be on sale.
 
ArtAlt wrote:actually make.

If you are going to complain about them, please be specific. I, for one, would definitely like to know if they are less reliable than I perceive them to be.
According to Tony Northrup, Canon M died in 2016. Since his death declaration, Canon released the M5, M100, M50, M6 Mark II, and M200. The Canon M50 (Kiss M) has been the best selling mirrorless camera in Japan (BCN) for a really long time, and apparently has decent sales elsewhere.

3b2c115b73114548913e60b0760383f0.jpg
 

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